Rosarito Claims, Ensenada Clings. The Santa Anita Saga!

It seems like there’s a bit of confusion stirring in the air between Ensenada and Playas de Rosarito over the Santa Anita area. Despite recent buzz in some media outlets (including this) originated by a post on the official Rosarito government website claiming that Ensenada had waved the white flag, allowing Rosarito to take over Santa Anita without a fuss, the reality paints a different picture.

Carlos Ibarra Aguiar, the acting mayor of Ensenada, stepped in to set the record straight. According to him, the paperwork needed to hand over land records and government permits from Ensenada to Rosarito hasn’t even started yet. This clarification comes after the IX Municipality of Playas de Rosarito boasted earlier this year that the transfer process had kicked off.

Ibarra Aguiar explained that while there was indeed a meeting between officials from both municipalities, it was merely a response to a request from the State Congress. This request wasn’t about giving up the fight but was aimed at sorting out how the transfer should eventually be handled, should it come to that.

Despite a 2023 ruling declaring Rosarito the victor of this decades-long territorial tiff over an area spanning 168 square kilometers—which includes the town of Santa Anita—Ensenada isn’t backing down. Ibarra Aguiar emphasized that the State Congress’s resolution merely suggested that both parties start discussing the matter. As of now, there’s no set process or timeline for the transfer, and Ensenada continues to police the area and provide public services in Santa Anita.

The tussle over this territory isn’t new; it dates back to 1995 and remains unresolved, much to the frustration of everyone involved. So, while rumors fly and officials post, it looks like the saga of Santa Anita is far from over. Stay tuned, as this local drama is sure to offer more twists and turns.

Paris Hilton’s ‘Trapped in Treatment’ Sheds Light on Troubled Teen Industry’s and its Shadow Over Baja California

Paris Hilton is back with a bang with the latest installment of her podcast series, “Trapped in Treatment.” Teaming up again with Caroline Cole and Rebecca Mellinger Grone, the second season promises an even deeper look into the shadows of the troubled teen industry.

Yesterday, April 30th, marked the launch of the first episode, “Then There Was WWASP.” This premiere episode uncovers the beginnings of the Worldwide Association of Specialty Programs and Schools (WWASP). Founded by Robert Lichfield in the late 1970s, WWASP grew from its roots at Provo Canyon School into a global network that has faced considerable scrutiny.

This podcast really hits home in Baja California, as WWASP had, at some point, three facilities operating here: the infamous “Casa by the Sea” in Ensenada and the even worse “High Impact” in Tecate—both closed by the Mexican government due to abuse allegations. There’s also Sunset Bay Academy in Playas de Tijuana, which is still operating, although it is unclear if it is still managed by WWASP.

This season, the investigative lens zooms in on how Lichfield’s early visions blossomed into a reality that has influenced countless lives — and not always for the better. The hosts meticulously outline the rise of WWASP, exploring the structures and outcomes of its programs. The tale is both eye-opening and heart-wrenching, particularly as they share a chilling clip from a survivor of the High Impact program in Tecate, Mexico, who recounts days of torment in dog cages under the harsh desert sun.

The series is more than just a podcast; it’s a beacon for those who’ve suffered in silence, offering them a platform to share their stories and spark discussions about the urgent need for reform and accountability within the industry.

Listeners eager for a blend of thorough investigation and impactful storytelling can tune in to new episodes of “Trapped in Treatment” every Tuesday. Paris Hilton continues her relentless quest for truth and justice, making this series essential listening for anyone passionate about advocacy and real change.

Stream the compelling saga of “Trapped in Treatment” and join the movement to shine a light on the dark corners of the troubled teen industry. Listen to “Trapped in Treatment” and be part of a necessary conversation that could reshape lives and industries alike.

Come Join the Fun at the Vineyard Fiesta in Valle de Guadalupe!

Mark your calendars for an unforgettable family-friendly event in the heart of Valle de Guadalupe! The “Fiesta de los Viñedos en Flor” is happening on June 8, 2024, at Jardín Decantos, and it promises to be a day full of sun, fun, and some fine wine.

Imagine a day where you can taste over 160 wine labels from 84 local wineries, munch on gourmet dishes from food stations run by guest chefs under the guidance of the acclaimed Chef Miguel Bahena, and shop for unique regional products at the Mercadito Campestre. All of this is set against the backdrop of large-scale live art creations, with three big paintings being auctioned off right where they’re made!

Kids will have a blast too, with plenty of arts and crafts, kite flying, and even a little farm to explore. Local Baja California tribes will be there as well, showcasing traditional cooking and crafts.

The event runs from 12 PM to 7 PM, and while adults need to grab their tickets for 750 MXN (about $45 at the current exchange rate), kids under 18 can join in for free—just remember, no pets allowed!

For a smooth experience, be sure to bring your QR-coded ticket and ID, and follow all health guidelines to keep everyone safe and happy.

So, bring your family and friends to Jardín Decantos for a delightful day among the vines. It’s not just a wine tasting; it’s a celebration of local culture and community spirit!

Tinted Car Windows and Public Drinking Get the Green Light in Rosarito!

Good news for all drivers in Rosarito! The local government just rolled out a new set of rules that are about to make life a bit easier for those of you sporting tinted windows. Starting now, you can cruise around with your windows tinted without sweating over fines or being pulled over, as long as your tints aren’t too dark. Think California-style rules, and you’re on the right track.

But that’s not all—Rosarito is also introducing a more laid-back vibe in its tourist zone. You can now sip your favorite drink openly in designated streets and even on public transport within this area, no hassle. This move aims to keep the festive spirit alive and kicking, without the nagging interruptions for enjoying a drink.

The move aims to avoid unnecessary fines by the local police, which only amount to extra opportunities for extorting our precious tourists.

Whether it’s keeping cool behind your tinted windows or enjoying a casual drink in the breeze as you stroll through the tourist spots, Rosarito’s new regulations are here to improve your day-to-day. Just remember to check out the specific streets listed as part of the tolerance zone, and you’re all set to go!

Jellyfish Alert in Playas de Rosarito

Playas de Rosarito is on high alert due to a sudden influx of jellyfish, prompting local authorities to warn beachgoers about the potential for painful stings. Aaron González Casillas, who coordinates the aquatic rescue unit, reported spotting hundreds of Velella velella jellyfish washed up along the shoreline late Saturday afternoon, April 27, as the tide receded.

So far, there has been one incident involving a four-year-old boy who suffered a jellyfish sting but was quickly treated with oxygen and clean water rinses by the staff. Paramedics from the Red Cross also attended to him promptly. The child received immediate care, highlighting the potential dangers these marine creatures can pose, especially to those with allergies, as stings can cause severe respiratory reactions.

The jellyfish identified in this occurrence is commonly known as the ‘sea raft,’ or ‘by-the-wind sailor,’ a species familiar to the area but appearing earlier than usual this year; they typically start showing up in May and last about a week. Another variety known as “agua mala,” recognized for its bubble-like body with tentacles, tends to appear during July and August.

Casillas explained that the presence of these jellyfish is linked to climate change and shifting ocean currents from the north and south. Once ashore, jellyfish have a very short lifespan—approximately four minutes.

For safety, people are currently advised only to enter the water up to waist depth due to strong currents and dangerous underwater pits. Additional safety tips from authorities include avoiding contact with jellyfish. If contact occurs, it’s important to wash the affected area with salt water and seek medical attention immediately. Special care should be taken to protect children from potential harm.

SOURCE: Periodico ZETA / Mara Yañez

Baby Owls Turn HR Department Into a Nesting Ground

In a surprising turn of events, the staff at a factory in Rosarito discovered six baby owls in the human resources office, prompting an unusual rescue operation by local firefighters.

On a typical Tuesday morning around 10:00 AM, the call for help came from Manufacturing, a local factory nestled in the Lucio Blanco neighborhood on Balbino Obeso Street. The human resources manager stumbled upon the little owls and quickly reached out to the firefighters for assistance in safely handling the feathered foundlings.

The owlets were promptly taken to a veterinary clinic managed by Francisco Ayala, a well-respected figure in the community and former president of Rosarito’s Veterinarian Association. According to Ayala, the owlets were barely over a week old and needed immediate care.

To provide the best environment for their recovery, the decision was made to house the baby owls in a residential setting temporarily. Here, they could be closely monitored and fed until they were ready to grow their full plumage. Once mature enough, the plan is to move them to a wildlife refuge located in Ensenada.

Ayala explained that owls are primarily nocturnal feeders, and currently, the rescuers are feeding them meat. However, he noted a concerning detail; two of the baby owls showed little interest in food, a potential indicator of health issues that will require close observation.


Rosarito Steps Up: A Commitment to Protecting Youth in Tourism

In a significant move towards safeguarding children and adolescents, the administration of Playas de Rosarito has officially joined the fight against exploitation and abuse in the travel and tourism sector. This commitment was formalized through the signing of the National Code of Conduct Declaration for Protection in the Tourism Sector.

The mayor of Playas de Rosarito stressed the municipality’s dedication to implementing the six actions outlined by the declaration. These include enforcing the national conduct code guidelines, training public officials, fostering a culture of reporting abuses, promoting responsible and ethical tourism practices, and calling for proactive engagement from all stakeholders.

The signing of the declaration marks only the beginning of what promises to be a comprehensive journey toward change. The mayor emphasized that signing the declaration isn’t enough; it must be followed by tangible actions that transform how the tourism sector operates. She highlighted the necessity of turning these commitments into concrete steps that genuinely protect the youth involved in or affected by the tourism industry.

The mayor made a direct appeal to everyone in the tourism industry—hotel operators, travel agencies, tour guides, host communities, and government authorities. She urged them to unite in this critical cause to forge a tourism sector that is not only more responsible and ethical but also actively safeguards children’s rights.

Expressing her vision for the future, the mayor shared her ambition for Playas de Rosarito to become a national leader in protecting children’s rights within the tourism industry. She pledged relentless effort towards achieving this goal, signaling a proactive and protective stance that sets a new standard for tourism operations.

The event was well-attended, with representatives from the State DIF (System for the Integral Development of the Family), the Secretary of Tourism, and various tourism organizations from across Baja California, underscoring the broad support for this initiative. This collective presence highlighted the widespread recognition of the importance of this issue and the strong commitment to making a difference in protecting the youngest members of our communities.

Celebrating Binational Art and Culture on the Border: Art Walk Rosarito 2024

Get ready to check out some amazing art at the fourth annual Art Walk Rosarito! It’s happening on May 25 and 26, 2024, from 10 AM to 7 PM at the CEART Rosarito. And guess what? It’s free to get in!

This event is a big deal for anyone into the art scene, with 60 artists from the Baja California border region and the US. And this year, they’ve got special guests from Oaxaca, Mexico City, Jalisco, and Morelos. The goal? To kickstart an art market that boosts social interaction, binational integration, and cultural tourism.

As part of the Artwalk, there’s going to be a cool exhibition called “Unique Lands: Identities of Baja California” at the International Gallery inside CEART Rosarito. This show is all about seeing Baja through its landscapes, icons, and even through the textures and colors that shout out who we are.

The timing’s perfect because it lines up with Memorial Day weekend, which means lots of tourists and art lovers are going to be in town. This event isn’t just about showing off cool art; it’s about making connections and trading art across borders, which strengthens the cultural bonds between neighbors.

And for those coming from SoCal, there’s a special bus tour organized with Art Scene Baja. The buses leave from Balboa Park right to the event. Need more details or want to grab your bus ticket? Check out www.artbaja.com and head to the ‘buy tickets’ section.

If you want more scoop on what’s happening or have any questions, hit up Artwalk Rosarito on their social media.

A little background on Artwalk Rosarito – it started as Rosarito ArtFest after the economic and security crisis in 2008. The community came together to boost social life and economic growth through art. Post-pandemic, they shifted from a festival vibe to more of an art fair, hence the new name.

Can’t wait to see all of you art lovers there! It’s going to be a great way to experience the vibrant art culture of the region and maybe even take a piece of it home with you.

Baja Beach Fest 2024: The Ultimate Summer Festival

Get ready for the ultimate summer experience as Baja Beach Fest 2024 rolls out an electrifying lineup and a stunning beach setting in Rosarito, Mexico. This year’s festival, scheduled from August 9th to 11th, promises an unforgettable weekend with some of the biggest names in Latin music.

Lineup Breakdown

Kick off the festival on Friday, August 9th, with headliners like Raw Alejandro and Chencho Corleone setting the stage ablaze. Joining them will be Yandel, Xavi, De la Ghetto, Álvaro Díaz, and Deorro, among others, ensuring a day packed with dynamic performances.

The excitement continues on Saturday, August 10th, with Peso Pluma and Becky G leading a lineup that includes Jhayco, Sech, and Latin Mafia. The day is set to deliver an eclectic mix of rhythms and beats, perfect for any music enthusiast.

Wrap up the festival on Sunday, August 11th, with performances by Fuerza Regida, Mora, and Jowell y Randy. Piso 21 and Tiago PZK will also take the stage, alongside Snow Tha Product and others, ending the festival on a high note.


Though initially sold out, tickets for Baja Beach Fest 2024 are now available through a regulated secondary market partnership with lyte.com. Ticket prices are as follows:

  • General Admission: $569
  • General Admission Plus: $809
  • VIP: $1,054
  • La Playa: $3,199

These tickets provide varying levels of access and perks, from general admission to an exclusive beachfront experience.

If you’re looking to dive into a weekend full of vibrant music, cultural immersion, and beachside fun, Baja Beach Fest 2024 is the place to be. Make sure to check lyte.com for ticket availability and secure your spot at one of this summer’s most anticipated music festivals!

Que Pasa in Baja?

Nearshoring Influences Ensenada’s Port. Hutchison Ports EIT in Ensenada, Baja California, is experiencing significant operational shifts due to nearshoring, as Asian manufacturing firms move closer to North American consumer markets. This trend has already impacted the terminal positively, with over 50% of the volume coming from maquiladora industries, according to Javier Rodríguez, the general manager at EIT.

The Multi-Use Terminal (TUM) at Hutchison Ports primarily serves businesses from northwestern Mexican cities like Tijuana, Mexicali, Tecate, and others extending to Ciudad Juárez, many of which directly connect to industrial markets in Southern California and Texas. In response to the increased demand from nearshoring and the general industry, the port is undergoing an expansion to enhance capacity and efficiency as part of its master plan.

This expansion, budgeted at 2.3 billion pesos, includes a 300-meter dock extension and the installation of advanced, sustainable technologies like a super post-Panamax crane and electric yard cranes. Set to increase static capacity to over 7,500 TEUs, these upgrades not only boost operational efficiency but also align with Hutchison Ports’ NET Zero strategy, aiming for significant reductions in greenhouse gas emissions by 2050.

Progress on Tijuana’s Infrastructure. The Tijuana elevated viaduct project has achieved a 16.30% completion, announced Brigadier Engineer Constructor Raúl Manzano Vélez. He highlighted the placement of the first column, signaling noticeable progress ahead. Although the completion date remains unspecified, adjustments are being made to accommodate the terrain and residential areas without compromising existing homes.

During a phone call in President Andrés Manuel López Obrador’s morning conference, Manzano Vélez reported on related infrastructure efforts, including a 160-meter advancement in the tunnel between El Soler and Cañón del Matadero, and a 67% completion of the Otay II checkpoint and its access viaduct. The latter project, expected to be equipped by the end of the term, has 1,700 workers in two shifts working extended hours to meet deadlines.

Additionally, the rehabilitation and modernization of the San Antonio de Los Buenos wastewater treatment plant are underway, with 80% of the area cleared for new construction. This plant, set to treat about 33% of Tijuana’s wastewater, is on schedule to complete by September, promising to meet national standards for water quality.

Tijuana’s Tinted Windows Reform Stalled. Six months have passed since the Tijuana City Council approved a change to allow medium and low-intensity tinted windows for citizens, but the reform hasn’t been officially published yet, delaying its activation. Ex-councilwoman Georgina Arana Cruz, who championed the reform, pointed out the lack of publication in the State Official Gazette as the reason for the hold-up. Despite repeated inquiries to the Secretary-General of the Government and the mayor about the delay, Cruz has received no response. The reform aims to permit lower levels of tint for public use, reserving the darkest tints for police vehicles, to reduce extortion incidents which have even affected individuals with medical conditions requiring protection from sunlight. The publication has been further delayed by requests to clarify the definitions of tint levels, which remain unresolved.

Budget Cuts Impact Rosarito Projects. Rosarito will face a significant financial setback as it anticipates a reduction exceeding 30 million pesos in federal and state funding this year. This shortfall has forced the municipal government to cancel three planned infrastructure projects to balance the budget. The Treasury reported that a recent meeting with state finance officials confirmed the reduced allocation, which is 36 million pesos less than initially budgeted. Efforts to mitigate these cuts had already led to the cancellation of two other projects involving the refurbishment of local government and social services offices.

Additionally, the planned renovation of Bonfil Boulevard, which included sidewalk, lighting, and equipment upgrades worth 30 million pesos, has now been scrapped due to funding constraints and costly proposed changes by the local water commission. The municipality also faces new financial burdens, such as a 20 million pesos annual payroll tax and the loss of a 7 million pesos compensatory fund, prompting further budget adjustments, particularly in social and cultural expenditures.

Rosarito Beach Corridor Nears Completion Amid Permit Uncertainty. In Rosarito, a nearly completed corridor along the beachfront has sparked concerns, as municipal authorities have not confirmed whether the Quinta Pacífico development has the necessary permits for its construction. The project includes a nearly 3-meter-high retaining wall that was built over a year ago, disrupting pedestrian access, especially during high tides. This development led to numerous complaints, and it was revealed that the municipality was unaware of the construction permits, finding only a legal injunction filed by the developer, with no further legal progress reported.

The corridor, dubbed a “tourist corridor,” now features stairs and a cemented pathway delineating the beach area designated to the development. According to a security guard, the pathway restricts public access to the sand. Funded privately, the corridor’s execution and authorization remain ambiguous, raising questions about public use and oversight.

Baja Boosts Sport Fishing. During the “Day at the Docks” event in San Diego, an aquatic sports gathering, the Baja California Secretary of Fisheries and Aquaculture (Sepesca BC) promoted sport fishing opportunities in the region. Alma Rosa García Juárez, head of Sepesca BC, was invited by Ken Franke, president of the Sportfishing Association of California, to highlight Baja California as a prime location for both relaxation and fishing adventures.

At the event, García Juárez introduced the official sport fishing website for Baja California, www.bajasport.fishing, which features a comprehensive calendar, federal procedures, top fishing spots, and service providers in the region. She also announced that this year, 13 fishing tournaments are scheduled across various locations from El Carrizo Dam in Tecate to Cedros Island and Ensenada.

Highlights include the “Dos Mares” tournaments in San Felipe and San Quintín, offering over one million pesos in prizes, and the “Reinas del Mar,” the second women-only tournament in the state, to be held in Ensenada’s bay. Additionally, the successful “Baja Bluefin Tuna Tournament” is set for its second edition in Ensenada this May.

Baja is a Leader in Job Creation. Baja California ranked third nationally in job creation last March, adding 25,659 new jobs across various economic sectors, Governor Marina del Pilar Ávila Olmeda announced. Citing data from the Mexican Social Security Institute (IMSS) for the first quarter, she emphasized that the state contributed 9.7% of the 264,959 jobs created nationwide during this period.

Highlighting efforts to improve living standards, nearly half of these new jobs were permanent positions, making up 47% of the total. Ávila Olmeda pointed out that the agricultural sector, particularly in Ensenada, was the largest job generator, followed by significant contributions from Tijuana and Mexicali.

Kurt Ignacio Honold Morales, head of the Secretary of Economy and Innovation (SEI), noted that agriculture continued to lead employment growth, followed by manufacturing and social services. He praised the impact of large enterprises in generating employment, reflecting a robust effort to bolster Baja California’s workforce and economic health.

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