Family

Dreaming off the Grid A Family Takes the Leap, Part I of 2

June fog was just burning off the coast when I pulled into Tempest Traders just south of Rosarito. I’ve long been wanting to write about this family’s story as they are building a life off the grid. This idea has become a popular topic of late. Of course, here in Baja there are many original families who have been living for decades in the wilderness on ranchos with no conveniences. I’m thinking as I get out of the car that a lack of conveniences is not what you would call an American dream. In this age of instant living everything is within a touch of the finger tips. What would inspire a family to make this kind of move? Drew, Annel and Sasha Mattews greeted me with warm hugs and we took seats in the shade.

Drew started with, “We had no idea of moving to Baja, let alone living off grid. But something happened in 2016 and we just knew that we were going to make a move. Our dream had started out wanting to travel.” But on one of their visits to Annel’s parent’s home in Rosarito they were bitten by the Baja Bug. Sometimes it takes a while to realize it. They were doing quite well in North County San Diego. Annel and Drew’s Kitchen was a very popular place at the weekend Farmers Market. Drew had graduated from a culinary school in upstate New York and it aligned perfectly with Annel’s background as she came from the family’s restaurant business. Coming together they created a fresh farm to table menu, as well as a very successful catering business for outdoor events. Annel added about the leaving, “It was the toughest decision we ever made as a family. Drew quipped, “Friends and family were really concerned about our mental health.”

#Rainbow

It became clear they wanted a home outside of Rosarito. With no effort they found just the place in La Misión. It was perfect for continuing their culinary best. The couple created home delivery service to the communities. Later they opened a retreat center following the shamanic practice of the sweat lodge and the lovely Cacao ceremony. (link here). While inviting people into their retreat center a new dream arose to own land. Twelve acres in the pristine hills and a 1960 vintage travel trailer became their getaway place. Drew joked, “A tiny space and big land.” When they lost the lease on their home it forced them into looking at the idea of living permanently off the beaten path. Often times committing to one’s long held dreams comes with a period of sacrifice.

I asked, “What are the first most important things you had to focus on?” Drew nodded, “Water, power, and where the waste goes.” This is rarely considered when purchasing a home in an urban setting. We tend to take for granted that these very important things are provided. Annel giggles about the waste, “No one is interested in knowing where “it” goes.” We all laughed, and a lusty riff began amongst us adding jokes to where “it” went and what to do with “it.”  Yep, living off the grid means you have to be responsible for “it.”

The first need is water. Drew explained, “The camper has a water pump, shower and a hot water heater for a little comfort.” Water, the most important element in life is answered by the water trucks. Their water is hauled from a local well and fills the large storage tanks. Kumiai neighbors came to locate well sites on their property. Using willow branches for dousing they found several well drilling opportunities. Very good luck.

Editor’s Note: Martina is a freelance journalist and storyteller. She has been gathering stories of Baja California for nearly 40 years and has written many of them in her book, Dust in My Sandals, Tales from a Baja Traveler. See our ad and order now!

Cultural Complex Los Pinos

Free Baja Festival Brings Food and Dance to CDMX

A Weekend of Dance, Storytelling, and Smoke-Kissed Flavor

CDMX – August 2–3, 2025 — This weekend, Baja California is packing its books, spices, dancers, and legends—and heading straight to Mexico City with “Cocinas de humo”.

Baja California en Los Pinos” lands at the iconic Complejo Cultural Los Pinos, giving chilangos a taste of the state’s rich, spicy, colorful culture. From 10 a.m. to 5 p.m. both Saturday and Sunday, entry is free, and so are the vibes.

Part of the ongoing series “México en Los Pinos,” the event features a full lineup of music, theater, dance, traditional food, crafts, and family-friendly workshops. Basically, it’s a cultural road trip without the highway miles.

#Smoke Kitchens: Traditional Baja Cuisine

What’s Happening?

You’ll find everything from oral storytelling to rock-pop concerts, folk dance to mask-making workshops.

  • Lizeth Marcela will share Baja’s legends out loud. Expect mysterious whispers of the desert and tales from the borderlands.
  • Dancer Alejandro Chávez performs “Manuel,” a modern piece full of emotion and movement.
  • Rock-pop vibes arrive with Jesús Bautista and his show “Me verás subir.”
  • And for theater lovers? Minerva Velasco brings Frida Kahlo’s life to the stage in a solo monologue with heart and paintbrush.

Folkloric rhythms hit hard when dancers from the Escuela Nacional de Danza Folklórica light up the stage with calabaceado—a high-energy northern dance that’s part cowboy, part fiesta, all grit.

Books, Smoke, and Handmade Treasures

Not into the stage stuff? No problem. You can still soak up the essence of Baja.

The Nortestación collective is bringing a literary pop-up filled with independent publishers, book giveaways, and author meet-and-greets. Expect some Baja-flavored stories and maybe a free read or two.

Kids get their own fun too. There’s a mask-making workshop where they’ll create creatures and characters inspired by Baja’s cultural roots.

And for foodies? Oh yes—this is where Baja shows off.

The Cocinas de Humo (literally “smoke kitchens”) will fill the air with slow-cooked dishes straight from the ocean and desert. Traditional cooks from Baja are bringing their best firewood game: think grilled seafood, salsas with a bite, and maybe even a cactus surprise.

Meanwhile, artisans and producers will take over Plaza Jacarandas and El Tejabán de Cencalli to offer handcrafted textiles, carved wood, and local agro-products—aka stuff that smells, feels, and tastes like Baja.

If You Go

Here’s the full scoop on what you can experience this weekend in Los Pinos, Mexico City’s historic cultural center, as Baja takes over!
#Here’s the full scoop on what you can experience this weekend in Los Pinos, Mexico City’s historic cultural center, as Baja takes over!
  • 📍Location: Complejo Cultural Los Pinos Molino del Rey 252, Bosque de Chapultepec, CDMX
  • 🗓️ Dates: Saturday and Sunday, August 2–3
  • 🕙 Hours: 10:00 a.m. to 5:00 p.m.
  • 🎟️ Price: Free! Just bring curiosity (and maybe stretchy pants).

GGNorth Pro Tip:

If you’re from Baja and in Mexico City this weekend, you’ve got no excuse. And if you’ve never had Baja-style food cooked in real smoke by women who learned from their grandmas? This is your moment.

Los Pinos will smell like salt air and carne asada. Don’t say we didn’t warn you.

No Bad News. Just Good Culture.

Cedros Island Women Launch Eco-Friendly Fish Leather Line

Baja’s Bold New Fashion: Handbags Made from Fish Skin

From Sea Waste to Sustainable Style and Skincare

Isla de Cedros, Baja California – Who needs leather when you’ve got fish?

On this quiet Baja island, a group of resourceful women is turning fish skin and scales into something beautiful. Think handmade bags, bracelets, and belts. Now add natural collagen for glowing skin.

This isn’t just a hobby. It’s a full-on women-led movement supported by Baja California’s state government. With the help of SEPESCA BC, the Artesanas de Huamalhua are creating income, reducing waste, and building pride—one fish at a time.

How It All Started

It began with a workshop from CONANP, where the women learned leathercraft using fish skin. From there, SEPESCA BC stepped in, providing tools, supplies, and even building a workspace. That’s when the creativity kicked in.

Now, the women are working with curvina, jurel, cabrilla, even shark—when it’s in season and permitted. They handcraft wallets, earrings, belts, and bags. They even use the collagen in fish scales to make natural skincare products.

According to group leader Isbi Giezi Espinoza Arce, “We use what the blessed sea gives us. We make art from what others throw away.”

#From Sea to Style: Baja Women Craft Fish Leather Goods

Natural Collagen with a Baja Twist

Aging is natural, but collagen helps us age better. As the body slows collagen production with age, the women of Isla de Cedros offer a unique solution.

They now produce collagen extracted from fish scales, enriched with Omega 6. It’s great for:

  • Healthier skin
  • Joint and bone support
  • Stronger nails and hair

This eco-friendly collagen is made by hand and full of benefits. Bonus: it comes with a good story.

The Next Step: Selling Beyond the Island

So far, most of the products have stayed local. But the women want to reach more people. That means attending fairs, expos, and finding the right buyers.

Living on an island isn’t easy for business. Still, they’re determined to grow. With the right support, their craft could shine far beyond Cedros.

Meanwhile, SEPESCA is expanding the model to other communities. Women from the Cucapá tribe in Mexicali Valley have also started crafting fish leather. It’s the same idea: turn waste into beauty and tradition into income.

Why Fish Leather?

Fish leather is tough, flexible, and naturally patterned. Unlike cow leather, it comes from a source most people throw away. That makes it both eco-friendly and unique.

Globally, fish leather is gaining attention. In Costa Rica, Iceland, and now Mexico, women are leading the way in turning discarded scales into fashion.

The Artesanas de Huamalhua are now part of that global wave. But their style is all Baja—creative, coastal, and full of heart.

#Island Women Create Jewelry and Collagen from Fish Waste

Want to Support Them?

📲 Follow on Instagram: @artesanashuamalhua

💬 Connect with Isbi: facebook.com/izby.arcee

They’re local. They’re sustainable. And they’re turning fish into fashion—with style and purpose.

GGNorth Pro Tip

Fish scales may not sound glamorous—but they might just be the secret to your next favorite bag and your skincare routine.

No Bad News. Just Good Skin.

The San Diego–Ensenada ferry arrived on July 25 with room for 330 passengers, but no launch date or tickets are available yet. Here’s everything we know so far.

New Ferry Is Here—But You Can’t Ride It Yet


Ensenada–San Diego Ferry Arrives This Friday

After years of whispers, delays, and more Facebook comments than we care to count, the Ensenada–San Diego ferry is finally making landfall this Friday. That’s right. The sleek new boat operated by Azteca Ferries is set to dock in Ensenada on August 1st, carrying high hopes and zero passengers—for now.

Why? Because while the vessel is here, the official start date for operations is still TBA. We know, we’re bummed too.

So… what do we actually know?

  • The ferry will carry 330 passengers.
  • The ride will take about 2.5 to 3 hours, give or take a few seagulls.
  • Ticket prices are expected to land between $50 and $60 one-way.
  • You’ll go through full airport-style customs and immigration at both ports.
  • You’ll need a valid passport or visa to board from Ensenada to the U.S. Don’t be that guy who forgets.
New ferry is here—but you can’t ride it yet
#New ferry is here—but you can’t ride it yet

Who said what?

According to Kurt Honold, Baja’s Secretary of Economy, it’s up to Azteca Ferries to announce the launch date. And no, it’s not this weekend. Think more “sometime after they host a press conference and finish remodeling the port.”

Until then, the ferry is basically just parking here. It’s like the new neighbor who moved in but hasn’t unpacked their boxes yet.

The port needs a makeover

Before passengers can start sailing, Ensenada’s port terminal needs upgrades. Authorities are setting up areas for customs, immigration, and security—because even sea travel needs paperwork.

Once complete, the boarding process will look more like an airport check-in than a cruise ship cocktail hour. Expect bag checks, passport scans, and probably a line of people asking if they can bring wine. (Answer: maybe, but declare it.)

No cruise, no frills—just fast(ish)

This isn’t a luxury cruise. It’s a high-speed ferry meant for people who want to ditch the border wait and still catch the sunset. Perfect for day trippers, wine lovers, and anyone allergic to car lines in San Ysidro.

According to leaked schedules, there will be two daily departures in each direction, with morning and afternoon options. But don’t quote us on that—until tickets go on sale, it’s all subject to change.

When can I ride it?

Real talk? Not this week. Not next week either. The vessel may have arrived, but permits, infrastructure, and logistics are still catching up. Think early fall or even later in 2025. Possibly in time for the Tianguis Turístico next year, but don’t hold your breath.

Azteca Ferries hasn’t opened their reservation site yet. We’ll let you know the second they do. Trust us—we’re refreshing the page hourly.

TL;DR

  • Ferry arrives Friday.
  • No passenger service yet.
  • Port still under construction.
  • Tickets? Not on sale.
  • But hey, progress!

Stay tuned, Amigos. When it’s time to sail, you’ll hear it from us first. For now, maybe just drive slow, take the scenic route, and dream of tacos by the sea.

Baja Battles Cartels—Still Faces 30% Tariff

Security Up, But Trump Still Wants to Tax Mexico

Tijuana / Mexicali / Washington D.C. — Just when you thought things couldn’t get spicier, here comes the tariff talk again.

President Trump recently sent Mexico a not-so-sweet love letter. In it, he scolds President Claudia Sheinbaum for “not doing enough” to stop drug cartels at the border. His solution? Slap a 30% tariff on all Mexican exports to the U.S., on top of existing ones. Because what’s a little inflation between neighbors?

The new tariffs are set to hit on Friday, unless both sides can reach a deal.

Sheinbaum says she’s optimistic. Talks are still going, and she hopes to score a fair agreement—just like the ones the U.S. already got with Japan and the EU. She also met with both Republican and Democrat lawmakers and the U.S. ambassador, Ronald Johnson, to explain Mexico’s current security strategy. And to be clear: she says there’s no secret list of corrupt Mexican politicians, no matter what social media says.

Meanwhile, in Baja…

After a week of bouncing around mainland Mexico, we gotta say—Baja’s looking pretty good. Sure, we’ve got problems (hello potholes), but security efforts are visibly stronger here than in many other regions.

Federal troops, local law enforcement, and even the National Guard have stepped up big time. In the past few months, they’ve busted major drug shipments, arrested cartel players, and seized enough fentanyl to knock out a small country.

In Ensenada, authorities found 200 kilos of cocaine tucked into a shipping container. In Tijuana, they seized 2.4 kilos of heroin. And in Baja Sur? Try 800 kilos of meth. If that’s not effort, we don’t know what is.

Even more impressive? This isn’t just about busts and headlines. Officials are holding community forums, investing in youth programs, and working with schools to cut off crime before it starts. It’s a security strategy with heart and handcuffs.

So Why the Tariffs?

The U.S. claims it’s about stopping the flow of drugs. But some folks are whispering that this feels more like an economic arm-twist to renegotiate trade deals. Mexico’s sticking to its message: we’re cooperating, but we’re not rolling over.

And hey, if Trump wants to hit Mexican products with a 30% fee, maybe Americans will have to start paying full price for their tacos, avocados, and cerveza. (We warned you: don’t mess with Baja’s exports.)

Bottom Line

Mexico’s pushing for peace. Trump’s pushing for pressure. But here in Baja, we’re just pushing forward—with results to prove it.

So yeah, Mr. President—we see your letter. We raise you 52 tons of seized drugs, hundreds of arrests, and a community that’s not backing down.

Tariffs or no tariffs, Baja’s doing the work.

“Sé Turista en Tu Baja California” card—now in English—so our readers can understand what it looks like and how it works

Unlock Baja’s Best Deals with This Free Tourist Card

Free discounts across Baja? Yes, please.

While some folks are flying off to Europe this summer, smart locals and curious gringos are unlocking Baja’s best deals with just a few taps on their phones.

Governor Marina del Pilar has been pushing the digital “Be a Tourist in Your Baja California” card—and it’s not a gimmick. This free discount program is designed to boost local tourism while rewarding you for eating, sipping, and exploring your way through the state.

The card gives you access to exclusive discounts at over 400 businesses across all seven municipalities, from Ensenada’s wine country to the desert art stops in San Felipe. We’re talking restaurants, boutique hotels, beachy spas, quirky souvenir shops, and even guided adventures. Think of it like Baja’s local “passport to fun”—but without the airport lines or TSA agents.

How to get it—fast and painless

Signing up is laughably easy. Go to seturistabc.com, register, and your digital card hits your inbox within seconds. No birth certificate. No utility bill. No bureaucratic scavenger hunt.

If You See This Screen, You Did It Right
#If You See This Screen, You Did It Right: Now just check your inbox—your tourist discount card is waiting!

There’s just one tiny detail—don’t expect a slick Apple Wallet pass. What you get is a trusty ol’ PDF. Not sexy, but it gets the job done.

For business owners

There’s also a simple form for local businesses that want to join the platform. So if you run a taco joint, a surf school, or a winery, it only takes a few minutes to get in front of thousands of discount-hungry visitors.

Where you can use it

The card’s already being used by more than 20,000 people, unlocking deals in places like La Rumorosa, Tecate, Rosarito, and Valle de Guadalupe. You’ll find promos at the Museo Restaurante La Rumorosa, fun at Campo Recreativo El Vikingo, and chill time at Rancho La Ponderosa.

So whether you’re sipping rosé in El Sauzal, climbing boulders in San Pedro Mártir, or just hunting for a better deal on your next fish taco—this card is your new best friend.

TL;DR ((Too Long; Didn’t Read):

✅ Free.

✅ Works across Baja.

✅ Helps local businesses.

✅ PDF-based, not Wallet-friendly—but hey, you’ll survive.

If you were waiting for a reason to explore more of Baja… this is it.

Trump Wants Sugar Coke—Baja’s Been Winning That Game for Decades

Trump Craves Sugar Coke—Baja’s Been Sippin’ It for Years

While President Trump stirred up fizzy feelings in the U.S. by demanding Coca-Cola “the old-fashioned way,” folks in Baja are just sipping, smiling, and shrugging.

Because down here, we’ve always preferred the real thing.

What’s All the Fizz About?

During a recent interview, Trump shared he wants Coca-Cola with cane sugar again—like in the good ol’ days. No corn syrup. No lab tricks. Just sugar. His words sparked both nostalgia and confusion, especially among Americans who’ve been unknowingly gulping high-fructose corn syrup (HFCS) for decades.

In contrast, Mexico’s Coca-Cola still uses real cane sugar. The result? A crisper, cleaner flavor that actually tastes like something you’d want to put in your body. It’s been that way for years—and yes, it’s noticeably better (or so everyone says after the first glass-bottle chug).

So, What’s the Difference?

Let’s break it down. HFCS is a sweetener derived from corn. It’s cheaper, sweeter, and favored in U.S. manufacturing thanks to government subsidies and tariffs.

Cane sugar (sucrose), on the other hand, is pricier but arguably more natural. And more delicious. Some studies claim people can’t tell the difference. But fans of Mexican Coke beg to differ. They say it’s less syrupy, more refreshing, and leaves zero weird aftertaste.

So, while 93% of the sweetener used in the U.S. is HFCS, here in Baja it’s cane sugar or nada.

#Truth Social: “I have been speaking to Coca‑Cola about using REAL Cane Sugar in Coke in the United States, and they have agreed to do so.”

Could This Really Change Anything?

Well, maybe. But replacing HFCS with cane sugar in U.S. products would be a logistical sugarquake. Imports from top-producing countries like Mexico, Brazil, and India would need to rise sharply. That could disrupt trade quotas and ruffle feathers from Nebraska to Wall Street.

And then there’s Big Corn. They’re not exactly keen on giving up their syrupy empire.

Baja’s Already There

If Trump wants sugar Coke, he just needs to visit Baja—or better yet, move here. We’ve got it chilled, bottled in glass, and ready to go. You can find it at any corner store, paired perfectly with street tacos and sea breeze.

So, What’s Your Take?

Are you Team Mexican Coke or Team HFCS? Let us know. And if you’re not in Tijuana, Mexicali, Rosarito, Tecate or Ensenada this might be the perfect excuse to visit. Taste the difference, enjoy the views, and maybe—just maybe—smuggle a six-pack back home.

Sky Columns in Formation

New Tijuana Viaduct Hits Delay, Not the Brakes

If you were hoping to cruise above Tijuana’s daily traffic chaos by next year… slow down. The Viaducto Elevado—that shiny, elevated road linking the airport to Playas—won’t open in 2025 after all.

According to Tijuana’s Chamber of Construction (CMIC), this big-budget shortcut is now aiming for mid-2026.

What’s the Viaduct About?

This project plans to build a 10.5-kilometer road, with 6.6 kilometers suspended in the air. It connects Tijuana International Airport to Playas de Tijuana. No stoplights (No semáforos), just smooth, high-speed transit over the worst congestion zones.

Work officially began in November 2023. Engineers installed columns. Beams followed. Things looked promising.

So… What Went Wrong?

Don’t blame politics or Trump’s tariffs. The holdup is local.

Crews can’t finish certain sections because of land ownership issues. Some property owners haven’t moved. Underground utilities also need relocation. And areas like Cañón del Matadero? Not the friendliest ground for concrete.

#Workers and machines hustle under the sun, assembling what might just be the fastest road Tijuana has never seen… yet.

All this adds time. So, forget September 2025. Mid-2026 is the new goal—if nothing else pops up.

Where’s the Money Coming From?

Mexico is footing the bill. The total investment tops 12 billion pesos—about $700 million USD. Most of it comes from FONADIN and the Customs Fund.

SEDENA, Mexico’s military engineers, are running the build. No budget drama here. They’ve got the plan, the crew, and the machines.

And here’s a smart move: they’re using Mexican steel. That means U.S. tariffs don’t apply. Local companies like INGETEK and APROS are supplying the prefabs, cutting import delays and cost surprises.

What’s in It for You?

Once finished, the viaduct could cut your airport-to-beach time by half. Tourists will love it. So will delivery drivers, border commuters, and anyone who’s tired of hearing Waze say, “rerouting again.”

It’ll also take pressure off key roads like Vía Rápida and Libramiento Sur. Less congestion, less honking, better air. That’s a win.

So, Is It Still Worth It?

Absolutely. Sure, the finish line moved. But this isn’t a failed promise—it’s just delayed progress. Projects this big always hit snags.

The important part? It’s still happening. It’s still funded. And it’s still going to make life better when it opens.

We’ll keep an eye on the timeline. Until then, pack patience. And maybe download a good podcast. That’s a win. Even if it arrives fashionably late.

Tuna in Formation: Wellness in Motion

Happy Tuna Swim Better

Baja Aqua Farms breaks silence with world-first tuna ranch report

Salmon farms? Sure, they’ve had sustainability reports for years. But tuna ranches? Nothing but crickets—until now.

Baja Aqua Farms just dropped the first-ever sustainability report from a Pacific bluefin tuna ranch. And they didn’t hold back. It’s got transparency, tech, tuna behavior charts—and even a Tuna Shocker. No joke.

Five freedoms, zero fishy business

The farm follows the five internationally recognized animal freedoms. Not for show, but because healthy tuna make tastier tuna. They’re aiming for higher survival rates and better product quality. It’s ethical. It’s smart. It works.

Lunch time at the ranch. That sardine never stood a chance. Healthy tuna = strong appetite = premium harvest.
#One Hungry Bluefin

Algae? Not on their watch

In late 2024, two nasty blooms of harmful microalgae crashed the party. These sudden outbreaks mess with oxygen levels and can suffocate fish. Baja Aqua’s crew didn’t panic. They hit the emergency protocol and evacuated the farm fast.

This wasn’t luck—it was training. The team checks ocean conditions 24/7. Every 15 minutes, sensors measure oxygen, temperature, and currents at multiple depths. They also take four phytoplankton samples a day to spot toxic microalgae early. If numbers rise? Boom—contingency mode activated.

A simple chart tells the team when to go from green to red alert. It even tracks tuna behavior: from “hungry and speedy” to “swimming weird and starving.”

Gentle harvest, Japanese style

Harvesting starts with a Tuna Shocker (yes, it’s a real thing). Then comes the Ikejime method, a precise, painless technique that prevents stress and preserves flavor. No bruising. No panic. No yake—that rubbery texture that ruins good sashimi.

All harvesting happens by daylight, under calm ocean conditions. Fish go straight into chilled seawater at 0°C. No delays. No shortcuts.

No GMOs, no exceptions

The farm follows strict rules from Mexico’s National Commission of Aquaculture and Fisheries (CONAPESCA), the Inter-American Tropical Tuna Commission (IATTC), and the National Institute of Fisheries and Aquaculture (INAPESCA). These agencies regulate wild tuna capture and say: no GMOs allowed. Baja Aqua Farms listens.

These aren’t alien landing pads—they’re the offshore homes where Baja Aqua’s bluefin tuna grow big, strong, and sushi-grade.
#Not Your Average Fish Tank

Chill tanks, traceable tuna

Each tuna is tracked from sea to table. They store the harvest in tanks chilled to –0.5 °C using a custom-built chiller. It’s all about keeping it fresh, safe, and sushi-ready.

This isn’t just a fish tale. Baja Aqua Farms raised the bar. Now, let’s see who swims up next.

Rosarito’s artisan market brought color, flavor, and heart to Los Portales

Shop Local, Feel the Love at Rosarito’s Artisan Market

Craft beer, piñatas, and handmade honey—what’s not to love?

Local Love on Display

On July 21, Rosarito hosted the fourth edition of Emprendiendo con el Corazón—a pop-up market with serious soul. More than 40 local vendors took part, including six Indigenous artisans from Santa Catarina and La Huerta.

The venue, Los Portales de García, filled with music, handmade goods, and proud entrepreneurs. Visitors explored tables bursting with color, flavor, and heart.

Handmade, Not Factory-Made

Here, you didn’t just shop—you connected. While walking booth to booth, you could sample granola, honey, and local beer. There were soaps, earrings, colorful piñatas, and sweet bread too.

Each product came with a backstory. A family recipe. A cultural tradition. Or just a lot of love packed into a jar of jam.

Instead of mass-produced souvenirs, shoppers left with something personal. And that’s the whole point.

Supporting Indigenous makers never looked this good. ❤️
#Supporting Indigenous makers never looked this good. ❤️

Small Business, Big Impact

Michelle Guerrero Jaimes from Baja’s Secretary of Economy and Innovation said it best: “This isn’t only about selling. It’s about recognition, opportunity, and growth.”

The event gave artisans a real chance to show off their work and expand their customer base. Many of them dream of growing their businesses. This market gives them a solid step forward.

These are not charity cases. They’re businesspeople—hardworking, talented, and passionate. Buying from them means helping Baja’s economy thrive from the bottom up.

Indigenous Voices in the Spotlight

Vanesa Romero, director of citizen outreach, highlighted the presence of Yumana, Kiliwa, and Kumiai artisans. They came from remote communities to share what they make—and what they stand for.

Through their crafts, they pass on identity, pride, and centuries of tradition. Every bracelet, snack, or handwoven bag holds meaning.

Their participation brought depth to the event. It wasn’t just fun—it was cultural exchange with purpose.

More Than Just a Market

Yes, there was delicious food. Yes, there were great gifts. But this was also about something bigger. These markets connect people, build bridges, and celebrate what makes Baja unique.

They remind us that shopping can be meaningful. That it’s worth spending a few pesos extra if it helps a real person—someone who’s working hard and dreaming bigger.

Don’t Miss the Next One

If you didn’t make it this time, stay alert for the next round. These events happen with heart, and they leave you with more than just a full bag.

So next time you see “Emprendiendo con el Corazón” on a flyer, go. Support the community, enjoy the culture, and maybe grab a piñata on the way out.

Trust us—it’ll be worth it.