Leo Quintero

Leo Quintero

Fighting the Heat with Heart: Baja’s Response in Action

The numbers are grim—46 lives lost in Baja California this year to heat-related causes, with nearly 250 others suffering serious effects. In response, the state has rolled out its “Verano Seguro” campaign, a life-saving effort to prevent more deaths as temperatures continue to climb.

On Friday, state health secretary José Adrián Medina Amarillas confirmed what many feared: 2024 has already broken records for heat fatalities, and summer hasn’t even peaked. “The first two deaths were agricultural workers,” Medina said, “which is why we’re getting ahead of this now.”

The state is deploying 300 hydration stations across Mexicali, the Valle, and San Felipe—strategically placed where they’re needed most: near agricultural zones and places where people experiencing homelessness gather. These mobile hubs will provide water, electrolytes, and a moment of relief for those enduring the furnace-like sun.

This isn’t just about numbers. It’s about the lives of people who work under the sun for hours without shade, and those with nowhere to sleep but the streets. Health teams will also be visiting packaging centers and job sites across the valley, hoping to intercept dehydration before it turns deadly.

Medina made it clear: recognizing heatstroke symptoms can make the difference between life and death. These include extreme body temperature, chills, confusion, and seizures. “It starts with internal overheating,” he explained, “and can spiral into system-wide collapse, brain damage, or worse.”

If you’re working outside, walking long distances, or even just stuck without AC, take this seriously. This is no ordinary summer—it’s a scorching, relentless gauntlet. And for some, hydration could be the only thing standing between them and tragedy.

Water isn’t just refreshing anymore. It’s survival.

Waves of Love: Kids With Disabilities Ride in Rosarito

Rosarito’s most heartwarming tradition is making its way back to shore. After weeks of uncertainty, the beloved surf therapy sessions for children with disabilities are officially returning to Raul’s Beach starting May 31—and they’re bringing big smiles and even bigger waves.

The nonprofit behind this feel-good project, Olas Para Todos (Waves for Everyone), has been giving kids the chance to catch waves and confidence for over a decade. Spearheaded by Carlos Luna, the group pairs children and teens with expert volunteers who guide them safely into the ocean for what many call life-changing therapy.

Although Raul’s Beach, located near Kilometer 42 in Primo Tapia, has been closed off to the general public, the landowners have graciously agreed to open it for these monthly sessions through November.

Photo: Example of activities in the event

The first event will accommodate 40 participants, ages six and up. And here’s the kicker—it’s all free. From wetsuits to boards, everything is provided. Parents only need to sign up through the association’s social media pages.

This year, the organization is stepping up its safety game with help from a local paramedic school, ensuring more support both on land and in the water. And now that Olas Para Todos is officially registered as an association, it can receive donations—helping expand a program that already touches the lives of 350 to 400 kids annually.

Luna says the group is also hoping to rally support from the local government, including councilman Fidel Ortiz Mendoza, who heads up the Disability and Inclusion Committee.

With a fresh wave of backing and plenty of heart, Rosarito’s surf therapy program isn’t just back—it’s stronger than ever.

Want to donate, volunteer, or register your child? Look up Olas Para Todos on Facebook and be part of the magic.

Ensenada Makes Important Overhaul on Main but Beat-Up Highway

Dust off your patience—roadwork is back in town. The City of Ensenada just kicked off a major pavement rebuild on the Ensenada-Tecate highway, right between the El Sauzal traffic node and Emiliano Zapata Street. And yes, it’s going to slow you down—but there’s light at the end of the construction zone.

Mayor Claudia Agatón Muñiz says the project will tear up and replace over 5,200 square meters of crumbling roadway with tough-as-nails hydraulic concrete. It’s the kind of stuff that lasts—and at 25 centimeters thick, it’s built to take a beating from Baja’s relentless traffic and heat.

The price tag? A cool 8.8 million pesos, coming straight from the federal fund known as FORTAMUN—the Fund for Strengthening Municipalities. And while detours and traffic jams are guaranteed, the city insists it’ll be worth it once the pavement’s done and smooth sailing returns.

In the meantime, the mayor’s asking drivers to take it easy, drive carefully, and expect slowdowns. With heavy equipment, lane closures, and inevitable backups, she recommends giving yourself a little extra time to get where you’re going—and maybe leave the road rage at home.

While this stretch is under the knife, the city says the long-term payoff is fewer potholes, smoother drives, and better flow between Ensenada and Tecate. So next time you’re stuck behind a bulldozer in Sauzal, just remember: you’re helping build a better commute. Eventually.

Got somewhere to be? Either leave early or bring snacks. This road’s not going to fix itself overnight.

Ensenada’s New Recycling Initiative: Turning Plastic Bottles into New Bottles

Ensenada is stepping up big time in the fight against plastic waste. On Friday, May 9, local officials and Coca-Cola México celebrated the grand opening of the new PetStar Collection Center, a project that could help keep up to 52 million plastic bottles a year out of landfills, the ocean, and just about everywhere they shouldn’t be.

The idea is simple but powerful: collect bottles here in Ensenada, send them off to PetStar’s state-of-the-art recycling facility in Toluca, and turn them into brand-new bottles—all without adding a single ounce of new plastic to the planet.

Jaime Cámara, founder and CEO of PetStar, explained that the bottles will be converted into food-grade recycled resin. That resin will then be used by Corporación del Fuerte, one of Coca-Cola’s bottling partners, to produce new bottles. The goal? A closed-loop system with zero carbon footprint and zero need for new plastic.

It’s a big win for Baja California’s environment and a proud moment for Ensenada, which is now part of one of the largest food-grade recycling efforts in Latin America.

This move isn’t just about cleanup—it’s about transformation. That empty soda bottle you toss into a bin today could be back on a store shelf tomorrow, fresh and ready for another round. It’s smart, sustainable, and exactly the kind of forward-thinking the world needs more of.

Recycling just got a lot more real—and a lot more local.

More Signs, Smoother Roads on the 2000 Corridor

Drivers on the Tijuana–Rosarito 2000 highway might notice some new changes—and they’re not just cosmetic. The state’s infrastructure department (SIDURT) is in the middle of adding fresh road signs and fixing up a five-kilometer stretch that’s seen more than its share of accidents over the years.

The new signs include directions to Ensenada and downtown Rosarito, plus posted speed limits of 60 and 40 km/h near the Rosarito-Ensenada junction. It’s part of a push to reduce wrecks in a spot that’s become notorious for crashes.

In addition to the signage, workers have been patching potholes, fixing the shoulders, and cleaning up the medians between KM 35 and KM 40, in both directions.

SIDURT’s top official, Arturo Espinoza Jaramillo, said the signs are there to help drivers make safer choices, and he reminded everyone to stay under the speed limit and actually follow the signs. He also asked drivers to keep the road clean—apparently, some folks have been turning the highway into a dumping ground.

It’s a simple message: slow down, pay attention, and don’t treat the corridor like a racetrack. The smoother ride is just a bonus.

Uber Finally Reaches the Streets of Rosarito—Just in Time for Tourist Season

It’s official—Uber is now rolling through the streets of Playas de Rosarito. The ride-hailing giant just launched operations in the beachside city, and local officials say it couldn’t have come at a better time. With vacation season heating up and the 2025 Tianguis Turístico event on the horizon, both locals and tourists are getting a much-needed boost in mobility.

“This is a huge step forward for Rosarito,” said Mayor Rocío Adame Muñoz. “Visitors now have a safer, easier way to move around and enjoy everything our city has to offer.”

For international visitors, this launch makes getting around Rosarito a lot easier. No need to worry about language barriers or negotiating taxi fares—just open the Uber app, set your pickup point, and go. The app works the same in Rosarito as it does back home, so American tourists in particular will feel right at home. You can even pay with your usual debit or credit card through the app, so there’s no need to carry cash.

Uber’s launch includes all of its top safety features: live GPS tracking, encrypted audio recordings, 911 integration, real-time ride monitoring, and even a PIN system to make sure you get in the right car. The app is also connected to Baja’s emergency response system (C5), giving riders peace of mind at every step.

For residents, Uber also brings new job opportunities. The platform offers flexible income options for people of all walks of life—students, single parents, retirees, and more.

Bullfights Are Back in Tijuana! Court Lifts Ban and Sparks Big Reactions

After nearly a year of silence in the bullrings, bullfighting is making a comeback in Baja California. A federal court has unanimously overturned the judicial suspension that had stopped all bullfighting events in the state since April 2023.

The news was shared by Manuel Bowser Miret, owner of the Nuevo Toreo in Tijuana, who celebrated what he called a “legal victory” for fans and supporters of the tradition. With the suspension lifted, events can now legally return to venues like the iconic Tijuana bullring.

Photo: Clarence Alford. Adobe Stock

Bowser said more announcements will be made soon, including what’s next for bullfighting in the region.

The ban began after animal rights groups filed a legal motion that was backed by federal authorities. It even forced the cancellation of a major event planned for July 2023. Since then, bullfighting in Baja California had been off the table—until now.

This court decision reignites a long-standing debate between culture and animal rights. While some cheer the return of la Fiesta Brava, others are already calling for new legal battles. One thing’s for sure—bullfighting is no longer just a memory in Tijuana.

Baja Voters Face a Judicial Marathon: 220+ Picks in Under 12 Minutes

On June 1, every citizen in Baja California will be hit with one of the most daunting ballots in history—over 220 judicial positions, including 172 state-level and 50 federal posts, with roughly 1,000 candidates in the mix.

According to election officials, casting a vote could take anywhere from 10 to 12 minutes per person. That’s right: voters will need to sift through hundreds of names to choose their judges, magistrates, and ministers. The process, described during a breakfast meeting by María Guadalupe Plaza Medina from the INE, could stretch to 12 minutes as some voters take their time reading and double-checking candidate details.

To keep things moving, each polling station will be set up with 8 to 15 voting booths so multiple people can cast their ballots at once. In total, Baja California will have 2,625 polling stations—Tijuana leading with 1,396, followed by Mexicali with 730, Ensenada with 287, Playas de Rosarito with 73, Tecate with 69, San Quintín with 59, and San Felipe with 11, plus six special sites in universities and transit hubs.

This “judicial” election, a first of its kind in the country, has already prompted a significant budget request of over 241 million pesos to cover everything from printing ballots to upgrading voting materials. The federal INE has also capped campaign spending for judicial candidates at about 220,000 pesos (11,000 U.S dollars) per person to ensure fairness.

With radio, TV, print, and social media campaigns, along with forums at universities and community centers, officials are working hard to prepare voters for what promises to be a true test of patience and civic duty. Can Baja handle the judicial marathon? Only time will tell.

Over 900 Kilos of Trash Collected in Ensenada Beach Cleanup

Ensenada, B.C. – In a fitting close to March’s Water, Sanitation, and Hygiene Month, the city wrapped up a massive cleanup at Playa Hermosa, right at the mouth of El Gallo stream. Over 900 kilograms of trash were collected, proving that when the community comes together, big changes can happen.

Mayor Claudia Agatón Muñiz led the charge, with about a hundred dedicated volunteers joining forces. Team members came from various city departments—Wellness, Education, Youth, Ecology, and Environment—as well as crime prevention and even specialized environmental units like Zofemat. The effort also drew in personnel from the Navy, Cicese (the Ensenada Center for Scientific Research and Higher Education), and local fire services, plus support from councilors Ana Daniela García Salgado and Jorge Eduardo Vega Zamora.

This spirited cleanup wasn’t just about collecting garbage—it was a powerful reminder of the importance of protecting our water and natural resources. The event encouraged locals to take part in preserving the environment, showing that everyone can contribute to a cleaner, healthier community.

Throughout the month, the city also hosted three “Water Guardians Fairs” at local primary schools, spreading the message of conservation to even the youngest citizens.

It’s a shining example of community action where every piece of trash picked up makes a difference. Keep an eye out for more ways to get involved and help keep our beaches beautiful!

Baja California Weather Alert: Brace for Strong Winds, Choppy Seas, and Cooler Days

Baja California kicked off the week with some challenging weather, according to the latest CONAGUA update. Two cold fronts are barreling in from the northwest and north, mixing with the subtropical jet stream to bring intense winds, rough seas, and scattered showers across the region.

Expect wind gusts between 50 and 70 km/h across both Baja California and Baja California Sur—strong enough to whip up dust clouds and reduce visibility on the roads and in the skies. The west coast will see waves between 1 and 3 meters, posing a risk for smaller boats.

Here’s a quick rundown of what to expect in key spots:

• Tijuana: Partly cloudy with light rains during the day, and thunderstorms in the early morning. Temperatures will hover between 13°C and 17°C, with NW winds reaching up to 30 km/h at night.

• Mexicali: Overcast skies with temperatures ranging from 18°C to 29°C. Strong west winds could hit 56 km/h in the afternoon.

• Ensenada: Expect intermittent clouds with light rain, with temps from 14°C to 20°C and west winds up to 30 km/h.

• Tecate: Cloudy with heavy showers, temperatures between 10°C and 16°C, and winds around 38 km/h.

• La Rumorosa: Partly cloudy with light rain by day turning into thunderstorms later; temperatures between 8°C and 15°C with SW winds gusting up to 79 km/h at night.

• Rosarito: Similar to Tijuana, light rain with occasional early-morning thunderstorms, temperatures between 14°C and 16°C, and winds up to 29 km/h.

• San Quintín: Partly cloudy with temperatures from 12°C to 22°C and winds between 30 and 54 km/h.

• San Felipe: A mix of sun and clouds, temperatures ranging from 18°C to 24°C, and SE winds between 23 and 39 km/h.

• San Pedro Mártir: Partly cloudy skies with temperatures from 7°C to 20°C and winds up to 55 km/h.

Residents are advised to take extra precautions, whether you’re on the road or at sea. Stay safe out there, Baja!

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