Ensenada is stepping up big time in the fight against plastic waste. On Friday, May 9, local officials and Coca-Cola México celebrated the grand opening of the new PetStar Collection Center, a project that could help keep up to 52 million plastic bottles a year out of landfills, the ocean, and just about everywhere they shouldn’t be.
The idea is simple but powerful: collect bottles here in Ensenada, send them off to PetStar’s state-of-the-art recycling facility in Toluca, and turn them into brand-new bottles—all without adding a single ounce of new plastic to the planet.
Jaime Cámara, founder and CEO of PetStar, explained that the bottles will be converted into food-grade recycled resin. That resin will then be used by Corporación del Fuerte, one of Coca-Cola’s bottling partners, to produce new bottles. The goal? A closed-loop system with zero carbon footprint and zero need for new plastic.
It’s a big win for Baja California’s environment and a proud moment for Ensenada, which is now part of one of the largest food-grade recycling efforts in Latin America.
This move isn’t just about cleanup—it’s about transformation. That empty soda bottle you toss into a bin today could be back on a store shelf tomorrow, fresh and ready for another round. It’s smart, sustainable, and exactly the kind of forward-thinking the world needs more of.
Recycling just got a lot more real—and a lot more local.
