Tourists and Locals Celebrate La Misión’s New Bridge

Crossing Without Playing Frogger

Playa La Misión has always been a curious mix. Families set up tents, kids kick soccer balls, and drivers on the scenic highway race past like they’re late for a wedding. For decades, the real danger here wasn’t the surf—it was crossing the road without becoming a hood ornament.

Now, salvation is rising in steel and concrete: a new pedestrian bridge is under construction right across from the beach. Workers started in June, and while the official line says November, some optimists claim October. We’ll believe it when we see it.

The S-Shaped Star

This isn’t your typical boxy overpass. The design has an S-curve, giving La Misión a bridge with a little flair. It’s the kind of project that makes locals whisper, “Wait—are they actually finishing this one?” Considering Baja’s track record of half-built bridges, that alone deserves applause.

Concrete proof that Baja miracles exist.
#S-shaped and stylish—La Misión levels up.

Safer Sand and Surf

La Misión isn’t exactly a swimmer’s paradise. The surf is strong, and lifeguards recommend sticking to volleyball, soccer, or long walks. Camping is popular, and if you want calmer waters, the La Misión river is perfect for kayaking. Add tacos, a few cold beers, and you get the full family recipe.

The missing ingredient? Safe access. Until now, families ran across the highway dodging SUVs and semis. With the new bridge, both locals and tourists finally get a safe way to reach the sand without sprinting like Olympic athletes.

A Win for Everyone

Drivers get fewer near-death surprises, pedestrians get safer crossings, and La Misión gets a touch of dignity. Whether the ribbon gets cut in October or November, this bridge is a small miracle on the scenic highway.

For once, the view won’t just be breathtaking—it’ll also be a little less life-threatening.

Team Spirit and Big Catches

Big Fish, Big Prizes at Dos Mares Baja in Ensenada

ENSENADA – Ready to hook half a million pesos? The international sportfishing tournament Dos Mares Baja California drops anchor this weekend in Ensenada.

The Prize Catch

Organized by SEPESCA BC and the Baja Sportfishing Clubs Association, the event promises serious rewards:

  • 200,000 pesos for first place
  • 100,000 pesos for second
  • 60,000 pesos for third
  • 30,000 pesos for Catch and Release champions
  • 10,000 pesos each for best female, child, and captain

And yes, everyone gets a shot at raffles and jackpot categories for surface and bottom fish.

Species in the Spotlight

Surface hunters can bring in swordfish, bigeye tuna, yellowfin, marlin, dorado, wahoo, jacks, bonito, and roosterfish. Bottom contenders include halibut, lingcod, cabrilla, pargo, and cochito. In Catch and Release, only the heavy hitters count: gulf grouper, broomtail grouper, and giant sea bass.

Weekend Agenda

  • Friday, Aug. 29: Registration 2–6:30 pm at Monumento al Pescador. Opening and captain’s meeting at 7:15 pm.
  • Saturday, Aug. 30: Boats head out at 6 am. Weigh-in 2–4 pm at the malecón. Awards at 7:15 pm back at the monument.
Showoff at the Dock
#That grin says it all—worth every hour under the Baja sun.

Beyond the Rod and Reel

SEPESCA’s Alma Rosa García Juárez credits local maritime and port authorities, ASIPONA Ensenada, and CONAPESCA for making the event possible. The tournament also reels in tourism revenue. Hotels, restaurants, and tackle shops all get a welcome bump as anglers flood the city.

Why It Matters

The Dos Mares isn’t just about bragging rights and prize money. It’s about tradition, community, and proving to your friends that the one that got away actually didn’t.

For details, visit bajasport.fishing/dosmares or call +52 646 172 3080 (ext. 3264 and 3318).

Contramar Fest 2025 Press Crew

San Quintín Welcomes Contramar Fest with Wine and Sunset Magic

San Quintín is ready for the fourth edition of Contramar Fest. On September 6 at Playa San Ramón, Vicente Guerrero, visitors will enjoy seafood, wine, beer, and one legendary sunset.

Local Leaders Toast the Event

During the press conference, Baja California’s Secretary of Tourism, Zaida Luz López Sánchez, praised the festival. “It celebrates our identity, fuels the economy, and shows the strength of our cuisine,” she said.

Meanwhile, Ana Lourdes Lomelí Morales, CEO of the festival, stressed its original goal. Since 2021, Contramar has worked to spotlight San Quintín’s food, art, and traditions.


Contramar Fest swag lands on Francisco Ortega’s desk—because every Tourism Director deserves more than paperwork.

Sea, Land, and Plenty of Wine

This year’s menu features clams, oysters, lobster, and ceviches. Guests can pair them with wines like Prestigio de Becerra, from the valley’s first winery, and Vino Love, courtesy of Luis Alberto Lomelí Morales.

In addition, Anays Naranjo Araiza of Comercializadora Jimnar confirmed that local co-ops will supply fresh seafood. She also revealed their craft beer, created to match the region’s catch.

Music, Dancing, and That Sunset

The entertainment is just as tempting. Contramar Fest promises five hours of live music. The lineup shifts from DJs to norteño to dance beats. “Smile, taste, drink, and dance,” remains the official motto.

As a result, visitors can sip, dance, and then watch the sun set in style.

Beyond the Festival

Maricela Valladolid, VP of Proturismo San Quintín, said Contramar is part of a larger push to promote the town. Likewise, Francisco Alfredo Ortega Gamboa, municipal tourism director, explained that it now joins events like the Almejazo, Langostazo, Fiestas de la Vendimia and Agrofest. Both already attract fans from California, Arizona, and across Baja.

If You Go

  • 📍 Playa San Ramón, Vicente Guerrero, San Quintín
  • 📅 September 6, 2025 – from 3:00 p.m.
  • 🎟️ Tickets at Casa Magnolia, Ensenada, or @Contramar_fest on Instagram
  • 💲 $500–$600 pesos

Organizers also confirmed safety measures. Finally, they encouraged visitors to extend their stay. Options include missions, lagoons, volcanic hikes, and stargazing in San Pedro Mártir.

Bonus for Readers

Your GGNorth reporter walked away with a Sauvignon Blanc 2020 “Prestigio de Becerra. The label even has a radar chart—stat fans will understand the thrill. Also gifted: a Jimnar Beer “El Chute Ámbar.”

Curious about the taste? Drop a comment, and I may share my review. It might even spark the next Sabor Patrol adventure.

“Enough Is Enough”: How the Cartels Choke the Seafood Lifeline of Baja California

We pride ourselves on bringing you No Bad News. That’s the deal. But some truths demand an exception. Today, we echo a voice too long suppressed by fear—and we refuse to let it be silenced.

They call it derecho de piso—literally a “floor right,” but let’s be clear: it’s nothing more than protection money, cartel extortion in its rawest form. For decades, Ensenada’s seafood industry—from abalone harvesters to family-run marisquerías—has been strangled by this invisible tax.

Dark waters run deeper than we thought. Cartels like Sinaloa and CJNG don’t just threaten—they control every link of the chain. They underpay the catch, enforce quotas, hijack supply, and procure “monitored” seafood—often at gunpoint—leaving independent operators to choose between extortion or obliteration.

The Voices We’ve Already Lost

  • Minerva Pérez, head of Baja California’s fisheries chamber and CEO of Atenea en el Mar, spoke out against illegal fishing and extortion—and paid with her life. She was ambushed and shot multiple times outside her Ensenada office in July 2024, just hours after warning the world of cartel infiltration in seafood markets.
  • Sunshine Antonio Rodríguez Peña, a leader in Mexicali’s fishing community, was executed in broad daylight last March—firefights rattled social media minutes after he was live-streaming his fish stand.
  • Servando Valenzuela Nakato, a respected shark-business entrepreneur in Ensenada, was gunned down in December 2024—his life cut short for daring to trade in lawful seafood markets.
  • Emilio Ohiiashi Manjarrez Masuda, a known seafood distributor, was also killed—another voice erased from the chain that feeds families and sustains livelihoods.
  • Rubén Marín Villalobos, founder of the seafood cart El Chava, was assassinated just last week while buying shrimp and octopus at the fish market Mares del Pacífico—a routine visit turned fatal at the very heart of the industry. He was remembered by customers and family as “sencillo, amable y cálido” (simple, kind, warm), yet no arrests have been announced even as the investigation continues.

Each of these tragedies traces back to the same root: a cartel chokehold stretching across sea, supply, and street.

A Voice That Broke Through

And then came Moisés Muñiz, young owner of Mariscos El Compa Moy. On August 23, 2025, his heart-wrenching video exploded nationwide:

“My people… starting today, Mariscos El Compa Moy is closing its doors permanently due to insecurity…, protection money.”

His dream—like so many others—was stolen not by market forces, but by violence and impunity.

Why It Matters—and Why You Should Care

This isn’t an isolated problem—it’s systemic:

  • Cartels control every point: from fishing boats to kitchen tables. Fishers earn as little as 60–75 percent of fair market value—or less—while the rest fills cartel pockets.
  • Illegal species trade is rampant: Highly endangered creatures like totoaba are trafficked for profit, amplifying environmental collapse and cartel dominance.
  • Government response is hollow: Condemnations without action—“cowardly” killings met with empty investigations—only embolden cartels.

Listen to Moisés Muñiz (August 23, 2025)

“My people, starting today, Mariscos El Compa Moy is closing its doors permanently due to insecurity in the municipality. … I have been working here for four years—this was my dream. But today, those dreams have been taken away, just like many of my colleagues in the industry.”

This isn’t just another restaurant shutting down—it’s a siren over dying hopes, a cry for rescue from a community being starved by terror.

These cartels aren’t just drug clans—they’re seafood oligarchs suffocating Ensenada’s lifeblood. And until government forces rise from clichés to concrete action, we’ll keep losing more than fish—we’ll be losing culture, survival, and courage.

Paellas2025

35 Years of Paella, Wine, and Music Create Baja Energy

Ensenada sure knows how to throw a party. The annual Paella Contest at Viña de Liceaga once again proved it, celebrating its 35th anniversary with food, wine, music, and just the right amount of chaos.

A Crowd Ready for Fun

The vibe was unmistakable. Families, couples, groups of friends, and a few brave loners all strolled in ready to eat, drink, and gossip about whose paella had too much saffron. Meanwhile, others simply claimed the best shade spot and let the feast come to them.

Cooking paella over leña might look romantic in photos. However, the reality is sweaty, smoky, and sometimes downright dangerous. One chef swore the smoke gave his rice “extra flavor.” Maybe. Yet I’m pretty sure it just gave me watery eyes.

When Fire Meets Footwear

At one point, while interviewing a paellero, a rogue ember leapt from the fire and landed on my boot. I brushed it off like nothing happened. Later, when I got home, I realized the sole had melted into modern art. In the end, that’s how you know it was a memorable fiesta.

Sipping Through the Vineyards

Wine, of course, was the co-star of the day. Rows of vinícolas lined up, pouring glass after glass, each more tempting than the last. As a result, guests happily bounced between tastings, comparing notes—or just nodding politely when someone mentioned “balanced acidity.”

A personal highlight came with Cava Dragón, making its debut. It quickly became the wine you brag about tasting before it got famous. The winemakers seemed thrilled too. Because they shared rows with fellow producers, they swapped vineyard stories like old buddies.

A Lesson with a Toast

Over at the Liceaga booth, things got even better. We filmed a tasting session that included a flawless explanation in English. It wasn’t just informative—it felt like a master class with a refill in hand. Honestly, it could have been a Netflix special.

Meanwhile, music filled the air. With two stages, guests switched between upbeat jams and softer tunes. Consequently, the crowd never lost energy, even as they balanced paella plates while grooving to a guitar riff.

Winners Take the Spotlight

As always, the Liceaga family deserves a big gracias for opening their vineyard. Without them, hundreds of happy, slightly tipsy guests wouldn’t have such a playground.

And now, the moment everyone waited for—the winners of 2025:

🥘 Quality Category

🥇 1st Place: Flor y Compañía

🥈 2nd Place: Los Ponchos

🥉 3rd Place: Los Moreno

4th: Los Abarca

5th: Constructora Makro

🥘 Presentation Category

🥇 1st Place: Xatos Paella

🥈 2nd Place: Vivencias

🥉 3rd Place: Cheo Paellas

4th: Constructora Makro

5th: Los Rústicos

Thanks to every team who battled the flames, stirred endlessly, and nervously watched the judges chew in silence. Because of their efforts, we all ate like kings.

Until Next Year

For us at the Gazette, the cherry on top was running into so many readers. We loved the selfies, the laughs, and the chance to sneak bites from your plates.

By sunset, the verdict was clear. The Paella Contest isn’t just food and wine—it’s tradition. It’s that Baja magic where strangers become amigos, and everyone leaves with a full belly and a happy heart.

Some even leave with melted boots.

See you next year for round 36. Bring sunscreen, stretchy pants, and maybe steel-toe shoes.

I Crossed for Tacos and Found Heartbreak Instead

What Mexico Has Taught Me: Pure Horror!!!

I’m on a short leash.  I’m helping a friend who is in terrible shape as he navigates what is left of his life.  I’ve done this before, first with my mother and then my father.  So now I often can’t go to Ensenada for even two or three nights, let alone fly anywhere, but only enjoy five to six hours at the border in Tecate on a Saturday then rush home.  But, it feels like a miracle when I can do this —  to get away and cram as much Mexico as possible into my spirit.  I leave Los Angeles early and start each visit with the excellent shrimp tacos at Tacos Casimiro by 7:15 – 7:20 in the morning.  I am usually their first customer.  I show up on a bicycle.  Wearing shorts.  So… they know me.  Plus I don’t think there is any other place in that small town that serves food that early, let alone seafood.  I need Casimiro.  NEED.

So I parked my vehicle in the States the other day and rode my bicycle across the border.  Shrimp tacos, here I come.  I turned the corner in the quiet residential neighborhood where the place is at and they are CLOSED.  This kind of thing has happened to me many times in Mexico.  A beloved place GONE.  Shock.  Horror.  This place was important to me.  This is going to do damage.

Stunned, I start thinking.  Maybe an employee died and they’re at the funeral.  Maybe a water pipe burst.  Maybe there’s a wedding.  Sure, and maybe I’m the Village Idiot.  But, but, “closed” doesn’t HAVE to mean “gone”, right?  And the empty Coke bottles are still stacked in the parking lot.  Oh, God, not again.  I’m sure I must have sagged visibly.  And, of course, there was no one around for me to ask with my bad Spanish.

Two weeks later I am back and I am prepared.  Prepared to enter a period of grief or to maybe see my buddies again.  (By the way, Plan B Shrimp Tacos Place doesn’t open until 9:00)  I peddled my bike slowly because riding faster was going to deliver bad news sooner.  I crept my way down their street with dread …….. and saw their blue gate was OPEN.  I had to be sure.  I pedaled faster.  Their door was OPEN.  I gave out a shout.  I pulled in, jumped off the bike, pulled a piece of paper out of my wallet, and spoke the words I’d written on it, interrupting the eleven employees in their open kitchen area as they chopped, cleaned, stacked, fried, mixed, de-veined, stirred, and sliced — “Dos semanas pasada.  Julio vientiseis. Sabado.  Mi, aqui.  Casimiro cerrado.  Mi, sustado!”   I believe I said  “Two weeks ago.  July 26.  Saturday.  Me, here.  Casimiro closed.  Me, scared!”  I only got ONE WORD out of the whole crew.  “Vacacion”.

I went straight into my fake crying routine which always works and said “No persona muerto?  Casimiro no muerto?  Mi, asustado!”  More chuckles.  Then they gave me 3 fried serranos chiles instead of my usual 2 with those magnificent shrimp tacos.  But, like I said before, I’ve lost some wonderful places in Mexico.  The statistics in the States are that half of all restaurants close within five years.  And I was told recently by an employee in Ensenada that their place will probably be going out of business soon.  A place so special to me that I go to it almost every single day I am down there.  The life lesson?  I bet we all know it.

#Two tacos, one fried chile, and zero regrets. After two weeks of panic, Casimiro’s kitchen is alive—and my soul is full again.

State Water Agency Shares Rosarito Desal Plant Progress

Rosarito’s Big Plan to Bring More Water to Ensenada

Rosarito’s dry promise might finally pour

On Friday, August 22, Baja California’s Secretary of Water, Víctor Daniel Amador Barragán, met with Ensenada’s top business group to talk water. Again.

This time, he came with numbers, blueprints, and what sounds like political backing. The focus? The infamous Rosarito Desalination Plant. The one we’ve all heard about, but never actually seen.

2,200 liters per second? That’s the goal

The plan, according to Amador Barragán, is to build the plant under CONAGUA, with the state in charge of operations. The plant is still in the planning and engineering phase — yes, still.

But they’re talking serious numbers now:

  • Capacity: 2,200 liters per second
  • Budget: 15 billion pesos
  • Impact: Double the water supply to Ensenada
  • Bonus: Also benefits Tijuana and Rosarito

If all goes well, this plant could finally put an end to water rotations and last-minute garrafón runs.

A bigger plan for a thirstier Baja

This plant isn’t a solo act. It’s part of the Programa Estatal Hídrico (PEH), which currently includes 58 active projects. The total investment: over 24 billion pesos.

These projects aim to fix everything from drinking water access to wastewater management. And if that’s not enough, there’s the Bono Verde (Green Bond) initiative too.

The Green Bond covers 59 additional projects, worth 3.2 billion pesos:

  • 36 for potable water
  • 19 for sewage
  • 4 for water reuse

It’s a full-on attack against Baja’s water problems — on paper, at least.

The business community wants to believe

The meeting was held with the Consejo Coordinador Empresarial de Ensenada (CCEE). Their president, Julio Salinas López, welcomed the plan and praised the state’s attention to water infrastructure.

He called the project a step toward not only better service, but also poverty reduction. Access to water, he argued, affects health, education, and the economy. And he’s not wrong.

Still, these business leaders have seen plenty of “in-progress” projects stall. So while they’re hopeful, they’re also cautious — and likely keeping an eye on the budget sheet.

This isn’t the first time we’ve heard this

Back in May, we covered the reactivation of this very same plant. It was headline-worthy then, and it still is now.

Baja’s Big Water Fix Starts in Rosarito

Even my dear Martina Dobesh got in on the action. In her Water Watch column, she warned of the risks of continued inaction. Her editorial in July 2024 was clear: no more delays, or the state could face massive water cuts.

A Stark Warning of Water Cuts – A Water Watch Editorial

She said what most people were thinking but few dared to write. You don’t have to agree with her tone to know she’s got a point.

So, will we finally get water or just more words?

Here’s the good news: the plans are detailed, the budget is real, and the political support seems aligned. That’s more than we had five years ago.

The bad news? Nothing has broken ground yet. Not a single pipe has been laid. Not one shovel photo-op. And until that happens, it’s hard to say this time is different.

Still, if you’re tired of hearing your neighbor’s pump running all night, or rationing toilet flushes, this might be a step in the right direction.

Just keep the garrafón around — for now.

Massive Whale Found Dead on Tijuana Shore

Beachgoers in Playas de Tijuana got more than just sand in their shoes this week—they got a front-row seat to a 10-foot whale burial.

Yep, you read that right.

On Monday afternoon, a whale washed ashore on the Tijuana coastline, and by Tuesday morning, city workers—alongside Mexico’s environmental agency PROFEPA—showed up with heavy machinery to dig the big guy’s final resting place.

According to officials, the whale had already been dead for over 24 hours by the time the sun came up Tuesday. Low tide hit around 6:45 a.m., and that’s when the backhoes rolled in. Nothing like a dawn funeral with a salty breeze.

Wrapped in a caution tape perimeter (because nobody needs a selfie inside a decomposing whale), the burial became an unexpected attraction. Locals stopped by to snap pics and breathe through their mouths—because by then, the smell had arrived.

“I usually see seals or sea lions washed up,” said René Guzmán, a jogger who frequents the beach. “But this is definitely the biggest I’ve seen.” He also mentioned some mystery creature that floated in a few months back. “It had fur and paws. No idea what it was. The ocean took care of it.”

Nature at work.

As for the cause of death? That’s still a mystery. But officials suspect the same phenomenon that’s been harming marine mammals up and down the coast: domoic acid poisoning. Basically, some not-so-innocent algae bloom releases a toxin. Little fish eat it, big fish eat the little fish, and then sea lions—and possibly whales—end up with neurological damage. Think of it as food poisoning… but ocean-style.

The toxin’s origin? Washington State. Because apparently even algae enjoy a Baja vacation, hitching a ride down the Pacific current.

The algae issue is still under investigation by CICESE and a lab charmingly named “ficotox,” which sounds like something Batman would fight. But until then, the beaches remain under watch—and every now and then, under whale.

Authorities are asking people to steer clear of the burial site to give workers space. And also, you know, avoid the aroma.

So, if your beach walk turns into a biology lesson (or crime scene-looking cordon), now you know: Tijuana’s taking care of its fallen visitors… one whale-sized grave at a time.

Welcome to Baja Without Crossing the Border

Baja Steps Into the Spotlight in San Diego

If Baja California wants Californians to cross the border, it’s meeting them halfway—on India Street.

This month, the Mexican Consulate in San Diego is hosting the Explore Baja exhibit. It’s part of the Ventana a México series, and it’s basically Baja California saying, “Hey neighbor, look at all the cool stuff you’re missing.”

And honestly, they’re not wrong.

Wait, What Is It?

It’s a pop-up cultural and tourism exhibit inside the consulate building—yes, that one across from the pizza joint downtown. The goal? To convince more Americans that Baja California is more than tacos and dental work.

The exhibit kicked off August 1 and runs until August 31. It’s open Tuesday through Saturday, 9 a.m. to 2 p.m., which is perfect if you like your tourism with a side of brunch.

Who’s Behind This?

This diplomatic display of deliciousness was made possible by the Secretaría de Turismo de Baja California and the Consulado General de México en San Diego.

It was co-launched by Consul General Alicia Kerber Palma and Baja’s Secretary of Tourism Zaida Luz López Sánchez, who both know how to sell Baja without saying a single word about spring break.

And What’s On Display?

Glad you asked. Baja’s full tourism arsenal is on show: wine, beaches, local crafts, food, and routes that don’t require a surfboard or GPS nightmares. But the star of the exhibit is Tecate, Baja’s official Pueblo Mágico.

Tecate brought its A-game with artisan goods, cultural flair, and of course—pan dulce that could melt international tensions.

You’ll find info on scenic routes, food festivals, and places you didn’t know existed 20 minutes south of the border. Think of it as a weekend inspiration station.

But Didn’t It Just Open August 17?

Nope. The Explore Baja exhibit quietly launched August 1. The August 17 event? Probably a media boost or a VIP walkthrough with extra pastries.

Ventana a México is a rotating exhibit that has already featured other Mexican states. Baja took over this month, and it’s Baja’s turn to shine through photos, posters, and promotional magic.

Why Should I Care?

Because if you’re already in San Diego, this is your teaser trailer for an easy Baja getaway. It’s also a solid plan B if the border line looks like a Disneyland ride.

More importantly, it’s free, short, and indoors. So, if you can’t make it to Valle, this might just inspire your next long weekend.


TL;DR:

  • 📍 Location: Mexican Consulate, 1549 India Street, San Diego
  • 🗓️ Open: Tues–Sat, 9 AM–2 PM, through August 31
  • 🌮 Includes: Wine routes, Tecate crafts, cultural exhibits, food recs
  • 💸 Cost: Free
  • 🇲🇽 Vibe: Friendly, fragrant, and fully Baja
Because Your Vacation Fund Shouldn’t End at a Traffic Stop”

Baja’s New Hotline Keeps Tourist Trips Trouble-Free

Baja California is stepping up its game when it comes to keeping your vacation stress-free. The state’s Tourism Office is inviting everyone—locals and visitors alike—to take its shiny new complaint system for a spin. Yes, it’s real. Yes, it works. And no, you don’t need a law degree to use it.

The idea is simple: if something goes wrong with a tour operator, hotel, rental car agency, or even a public official while you’re here, you can report it quickly through official, government-backed channels. It’s part of a permanent campaign to make sure service quality stays high and shady behavior gets addressed.

How it Works

Before you even book your adventure, you can check PROFECO’s “Buzón Comercial” (Commercial Mailbox) to see if your chosen provider has a clean track record—or a history you should avoid.

If trouble strikes during your trip, just send an email to assistance@baja.gob.mx. Include the name of the person or agency involved, their license plate or badge number, and the date, time, and place of the incident.

For those who like instant action, you’ve got options:

  • 911 for emergencies
  • 089 for anonymous tips
  • 078 for roadside help from Ángeles Verdes
  • +52 (664) 624 2020 ext. 6411 for direct assistance from Baja’s Tourism Office

If you prefer to go digital, the State Attorney General’s virtual complaint portal is ready for you at https://cdtec.fgebc.gob.mx/cdtec/ or e-mail: assistance@baja.gob.mx.

Why This Matters

Tourism is big business here, and the last thing Baja wants is for a bad experience to ruin your time—or our reputation. Officials say the goal is to protect both visitors and locals while keeping service standards high.

More importantly, this is your chance to actually try the system. It’s not just a dusty suggestion box. Reports go into a process designed to track, follow up, and resolve issues, whether you’re a weekend visitor or a full-time resident.

Baja’s Got Your Back—And a Hotline to Prove It
#Bad service? Shady cop? Weird extra charge? Baja’s official hotline is here to keep your trip smooth and drama-free.

Industry Involvement

Tourism providers are also being encouraged to get on board. Hotels, tour operators, and other service businesses can participate by promoting the complaint system to customers. The more it’s used, the faster issues can be caught and fixed—something that benefits both sides.

Your Time to Shine

And if your complaint starts with, “The cops robbed me,” this is your moment to shine—or to finally tell your novella-worthy story. In fact, you can even share it in our comments (in addition to making the formal complaint, of course). Just don’t forget to have all the details the officials require, or your plot twist might flop.

Peace of Mind, Baja Style

In a place famous for sunny beaches, whale watching, and tacos worth crossing a border for, the last thing you should worry about is poor service or a questionable charge on your bill. This system helps keep things honest, fair, and fun.

So go ahead—plan that trip. If something’s not right, speak up. The government says it’s listening, and this time, it looks like they mean it.

After all, in Baja, the only thing that should be salty is your margarita.


28/08/25 UPDATE: We’ve added the +52 country code to the phone number and included the email address directly in the article. This information was previously available only in the image, but we were informed it could be confusing for international readers. Thanks Steve McCoy!