Uber Finally Reaches the Streets of Rosarito—Just in Time for Tourist Season

It’s official—Uber is now rolling through the streets of Playas de Rosarito. The ride-hailing giant just launched operations in the beachside city, and local officials say it couldn’t have come at a better time. With vacation season heating up and the 2025 Tianguis Turístico event on the horizon, both locals and tourists are getting a much-needed boost in mobility.

“This is a huge step forward for Rosarito,” said Mayor Rocío Adame Muñoz. “Visitors now have a safer, easier way to move around and enjoy everything our city has to offer.”

For international visitors, this launch makes getting around Rosarito a lot easier. No need to worry about language barriers or negotiating taxi fares—just open the Uber app, set your pickup point, and go. The app works the same in Rosarito as it does back home, so American tourists in particular will feel right at home. You can even pay with your usual debit or credit card through the app, so there’s no need to carry cash.

Uber’s launch includes all of its top safety features: live GPS tracking, encrypted audio recordings, 911 integration, real-time ride monitoring, and even a PIN system to make sure you get in the right car. The app is also connected to Baja’s emergency response system (C5), giving riders peace of mind at every step.

For residents, Uber also brings new job opportunities. The platform offers flexible income options for people of all walks of life—students, single parents, retirees, and more.

Los Arenales Shooting

Shots Fired in Rosarito’s Arenales

—Now All Eyes on Justice

Over the weekend, gunfire echoed through Los Arenales in Rosarito—a popular off-road and beach adventures. According to early reports, at least four people were injured in the incident. However, none of them were found at the scene by the time authorities arrived nor in nearby hospitals.

Authorities arrived quickly and locked down the area. Since then, the Baja State Attorney General’s Office has launched a formal investigation. However, they’ve yet to release further details.

#LosArenalesRosarito


For those who live nearby, own property in the area, or just enjoy a weekend drive through the dunes—don’t worry. We’re not here to stir panic. Instead, we aim to keep our community informed and grounded.
In recent years, Rosarito has made solid progress on public safety. As a result, this kind of incident has become the exception, not the rule. Moreover, local and state forces have shown they’re not afraid to act.

Now, all eyes are on the justice system. If previous cases are any sign, we can expect action. Recently, we’ve seen prompt arrests and follow-throughs that show the region means business.

Of course, one isolated event doesn’t change the big picture. Rosarito remains a safe, vibrant destination. Therefore, there’s no need to cancel your trip or rethink your weekend plans. Just stay aware, and let the authorities do their job.

At the Gringo Gazette North, we believe in facts, not fear. And we’re confident Baja knows how to bounce back—even when the sand gets a little stirred up.

Baja Voters Face a Judicial Marathon: 220+ Picks in Under 12 Minutes

On June 1, every citizen in Baja California will be hit with one of the most daunting ballots in history—over 220 judicial positions, including 172 state-level and 50 federal posts, with roughly 1,000 candidates in the mix.

According to election officials, casting a vote could take anywhere from 10 to 12 minutes per person. That’s right: voters will need to sift through hundreds of names to choose their judges, magistrates, and ministers. The process, described during a breakfast meeting by María Guadalupe Plaza Medina from the INE, could stretch to 12 minutes as some voters take their time reading and double-checking candidate details.

To keep things moving, each polling station will be set up with 8 to 15 voting booths so multiple people can cast their ballots at once. In total, Baja California will have 2,625 polling stations—Tijuana leading with 1,396, followed by Mexicali with 730, Ensenada with 287, Playas de Rosarito with 73, Tecate with 69, San Quintín with 59, and San Felipe with 11, plus six special sites in universities and transit hubs.

This “judicial” election, a first of its kind in the country, has already prompted a significant budget request of over 241 million pesos to cover everything from printing ballots to upgrading voting materials. The federal INE has also capped campaign spending for judicial candidates at about 220,000 pesos (11,000 U.S dollars) per person to ensure fairness.

With radio, TV, print, and social media campaigns, along with forums at universities and community centers, officials are working hard to prepare voters for what promises to be a true test of patience and civic duty. Can Baja handle the judicial marathon? Only time will tell.

Baja California Weather Alert: Brace for Strong Winds, Choppy Seas, and Cooler Days

Baja California kicked off the week with some challenging weather, according to the latest CONAGUA update. Two cold fronts are barreling in from the northwest and north, mixing with the subtropical jet stream to bring intense winds, rough seas, and scattered showers across the region.

Expect wind gusts between 50 and 70 km/h across both Baja California and Baja California Sur—strong enough to whip up dust clouds and reduce visibility on the roads and in the skies. The west coast will see waves between 1 and 3 meters, posing a risk for smaller boats.

Here’s a quick rundown of what to expect in key spots:

• Tijuana: Partly cloudy with light rains during the day, and thunderstorms in the early morning. Temperatures will hover between 13°C and 17°C, with NW winds reaching up to 30 km/h at night.

• Mexicali: Overcast skies with temperatures ranging from 18°C to 29°C. Strong west winds could hit 56 km/h in the afternoon.

• Ensenada: Expect intermittent clouds with light rain, with temps from 14°C to 20°C and west winds up to 30 km/h.

• Tecate: Cloudy with heavy showers, temperatures between 10°C and 16°C, and winds around 38 km/h.

• La Rumorosa: Partly cloudy with light rain by day turning into thunderstorms later; temperatures between 8°C and 15°C with SW winds gusting up to 79 km/h at night.

• Rosarito: Similar to Tijuana, light rain with occasional early-morning thunderstorms, temperatures between 14°C and 16°C, and winds up to 29 km/h.

• San Quintín: Partly cloudy with temperatures from 12°C to 22°C and winds between 30 and 54 km/h.

• San Felipe: A mix of sun and clouds, temperatures ranging from 18°C to 24°C, and SE winds between 23 and 39 km/h.

• San Pedro Mártir: Partly cloudy skies with temperatures from 7°C to 20°C and winds up to 55 km/h.

Residents are advised to take extra precautions, whether you’re on the road or at sea. Stay safe out there, Baja!

Sheinbaum Kicks Off Housing Program in Playas de Rosarito

President Claudia Sheinbaum recently visited Playas de Rosarito to launch the National Housing Program, aiming to build 50,000 homes in Baja California as part of a nationwide effort to construct one million affordable residences. 

The initiative focuses on providing housing for vulnerable groups, including single mothers, young people, indigenous communities, and the elderly.  In Playas de Rosarito, approximately 500 homes are planned, prioritizing female beneficiaries. 

During her visit, Sheinbaum emphasized the importance of intergovernmental collaboration to ensure the success of the program and addressed other regional priorities, such as improving access to potable water.

This housing initiative reflects the government’s commitment to enhancing living conditions for underserved populations across Mexico.

Rosarito’s Spring Break 2025: A Mixed Bag for Local Tourism

Rosarito’s business community is expressing concern over the noticeable decline in American spring breakers this season. Gustavo Torres Ramírez, president of the Consejo Coordinador Empresarial (CCE) and a hotelier, noted a 15% drop in hotel occupancy compared to last year. Despite efforts like discounts and joint promotions with restaurants and beach clubs, the anticipated influx of young American tourists hasn’t materialized.

Torres Ramírez attributes this downturn to economic uncertainties in the U.S., suggesting that fears of a recession are prompting potential visitors to tighten their belts and prioritize financial stability over vacations. This cautious spending behavior is reflected in decreased activity on booking platforms like Booking.com and Expedia, as travelers delay or cancel plans.

Despite these challenges, Rosarito continues to host vibrant Spring Break events aimed at attracting both domestic and international visitors. Papas&Beer, a renowned beachfront venue, is offering four consecutive weekends of festivities featuring live performances from artists like Diplo, Sexyy Red, Wiz Khalifa, and Lil Jon. These events promise pool parties, open bars, and beachfront concerts designed to create unforgettable experiences for attendees. 

Additionally, the Spring Break Bike Fest 2025 took place from March 21st to 23rd at Coco Beach. This action-packed weekend included motorcycle stunts, live performances by artists such as G. Perico and WC “The Shadiest One”, and access to multiple clubs with open bars. 

Looking ahead, the local tourism sector is pinning hopes on the upcoming Tianguis Turístico in April to provide a much-needed boost. However, Torres Ramírez warns that summer occupancy rates may continue to lag behind 2024 figures. He emphasizes the importance of addressing persistent issues, such as police corruption affecting tourists, which tarnishes Rosarito’s image and deters potential visitors.

While the current season presents hurdles, Rosarito’s commitment to hosting dynamic events and improving the tourist experience reflects a proactive approach to revitalizing its appeal as a premier Spring Break destination.

Four State Police Officers Temporarily Removed in Rosarito Amid Complaints

Four officers from the State Police have been temporarily removed from duty in Rosarito following two formal complaints since the state police took over local security on March 7th.

According to Baja California’s Secretary of Citizen Security, Laureano Carrillo Rodríguez, one complaint was filed with the State Attorney General’s Office, while another was submitted to the Internal Control Body of the security department.

“We’ve had people come forward with complaints about the state police. So far, there are two formal cases, and we are investigating,” said Carrillo Rodríguez.

He also addressed allegations circulating on social media, stating that they are being looked into, but no additional formal reports have been filed.

Officers Reassigned, No Concrete Evidence Yet

Regarding the status of the four officers, Carrillo Rodríguez clarified that they have been relocated for safety reasons while the Internal Control Body conducts an investigation.

“There is no evidence linking them to the accusations, but they have been reassigned while we investigate,” he explained.

Since March 7th, the State Police have been in charge of security in Rosarito, replacing the 264 municipal officers who are currently undergoing psychological, medical, and toxicology tests, along with social background checks and polygraph exams as part of a vetting process. Even their firearms are being inspected for serial numbers and codes.

It’s not every day that you see officers being held accountable, but sometimes justice happens when you least expect it. Hopefully, this is just the beginning of a much-needed clean-up in Rosarito’s security forces.

Rosarito’s Desalination Plant Confirmed: A Game Changer for Water Supply and Tourism

Rosarito is set to get its own desalination plant, as confirmed by Mexico’s President Claudia Sheinbaum during her morning press conference. The project, part of the National Water Plan, is moving forward with an estimated investment of 12 billion pesos ($648 million USD).

“Yes, we are going to build it… We will make the desalination plant in Baja California a reality,” Sheinbaum stated.

Rosarito’s Mayor Rocío Adame wasted no time celebrating the news. “The desalination plant is happening! This project will be key to improving water supply in South Rosarito and protecting our beaches,” she wrote on social media.

A Sustainable Future for Rosarito

The plant, classified as a Greenfield project, will have a production capacity of 2,200 liters per second, ensuring a sustainable water supply for the region. According to Proyectos México, the most recent review took place on March 12, 2025, with Banobras and Fonadin backing the initiative.

Beyond water infrastructure, Rosarito is also making waves in tourism and sustainability. Mayor Adame’s administration is actively working toward National Tourism Quality Certification, a seal that guarantees high standards and environmental responsibility for destinations across Mexico.

“This certification is a comprehensive recognition of quality and sustainability in tourism,” explained Paul Corona Rodríguez, president of COTUCO Rosarito.

With major infrastructure investments and a strong focus on eco-friendly tourism, Rosarito is on track to become a national leader in regional development.

Rosarito Gears Up for the 2025 Tianguis Turístico

Get ready, Rosarito! The 2025 Tianguis Turístico is just around the corner, and the city is expecting over 10,000 visitors from April 28 to May 1 at the Baja California Center.

Mayor Rocío Adame Muñoz is leading the charge, ensuring the event boosts local tourism and the economy. She acknowledged the efforts of President Claudia Sheinbaum and Governor Marina del Pilar Ávila in bringing this major international event to Baja California.

Hotels, restaurants, and local businesses are set to benefit big-time, as thousands of industry professionals and tourists flood the area. Adame Muñoz also assured visitors that her administration is fully committed to providing a safe and top-tier experience for everyone attending.

With just weeks to go, Rosarito is rolling out the red carpet for what promises to be one of the biggest tourism events of the year!

Get Ready for the “El Bebé” Fishing Tournament in Rosarito This March 30th

Rosarito’s “Playa El Bebé” will host the first round of Baja California’s state fishing competition this coming Sunday, March 30th, and organizers are expecting a strong turnout. Last year, the event drew nearly 150 anglers from across the state and Southern California.

The competition is part of the official calendar of SEPESCA BC, supported by Governor Marina del Pilar Ávila Olmeda’s administration, and organized by the Baja California Fishing Clubs Association. This year’s tournament is being hosted by TJ Fishing Club, represented by Nemesio Salazar Vázquez and Omar Reyes Moreno.

This event is the first of three selective beach fishing tournaments that will qualify participants for the State Championship. The tournament will kick off at 5:00 AM, with registration for anglers. The official start of fishing will be at 7:00 AM, and the weigh-in will close at 1:00 PM, allowing participants who are in line by that time to still compete.

At the end of the day, prizes will be awarded in categories such as children’s, women’s, mojarra, and other species. There will also be raffles and food made with local fish.

For those interested in participating, details on registration, costs, rules, and prizes can be found by calling 664 493 6014 or 664 339 9173, or by emailing tjfishingclub@gmail.com. More information is also available on their website.

In support of the event, Victor Hugo Méndez, head of Sport Fishing at SEPESCA BC, presented financial support to the organizers to help cover event expenses.

If you want to compete, you can sign up the day of the event or pre-register at Pesca del Mar Outdoors in Ensenada or Fishing Crew Store in La Gloria.

Looking ahead, the next two rounds of the state competition will take place on April 27th at Sunset Beach in Ensenada, hosted by Club Pura Vida, and on July 20th at Playa El Pabellón in San Quintín, organized by Pioleros del Valle de San Quintín.

Top anglers from these events will have the chance to represent Baja California in the VI National Beach Sport Fishing Championship, held September 19-20 at Playa Manzanilla, Jalisco.

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