The Myth of Thousands Living on Tijuana’s Streets

If you’ve lived in Tijuana long enough, you’ve probably heard it. Someone mentions downtown, and suddenly the conversation turns into a guessing game about how many people live on the streets. The numbers get bigger with each retelling. Two thousand, three thousand, maybe more. Everyone seems sure, but until recently, nobody actually knew.

That changed when the government decided to find out the hard way. Not with statistics or estimates, but by walking the streets at night and counting every person they could find. They called it the First Nocturnal Census, and it took place in the city’s toughest areas — Zona Norte, the downtown corridor, and the neighborhoods of Playas de Tijuana and San Antonio de los Buenos.

More than 400 public workers joined the effort, including nurses, social workers, and police. They went out with flashlights, clipboards, and patience. What they found wasn’t what anyone expected. Instead of thousands, there were 338 people living on Tijuana’s streets. About 70% were men and 30% women. Most were from other Mexican states, and only one person was from another country, Honduras.

That number may sound low, but it comes with an important caveat. The census only counted people sleeping outside. It didn’t include those staying in shelters, rehabilitation centers, or with friends. It also didn’t include anyone who refused to talk or was already asleep. Even so, it shattered the myth that the city’s homeless population had ballooned into the thousands.

One of the coordinators, Beatriz Olivares, said the team found people from nearly every state in Mexico. Some had been in Tijuana for years, others had just arrived hoping to cross the border, and a few had been deported and had nowhere else to go. A handful were reunited with their families, including a teenage girl who was placed back into the care of the DIF after being found alone on the streets.

The numbers also told a more complicated story about addiction. Only a small fraction of those counted used hard drugs. About 73 people reported using marijuana, 112 drank alcohol, and 31 had accidentally become addicted to fentanyl after being sold drugs laced with it. That last part says a lot about how easy it is for someone’s life to collapse here. Not all of them chose addiction. Some just didn’t know what they were buying.

Then there’s the question of disability. The census found more than 100 people living with physical, visual, or mental disabilities while on the street. Many couldn’t walk well, some couldn’t see, and a few were diabetic and in need of insulin. That night, doctors treated wounds, gave out medicine, and even performed minor procedures right there on the sidewalk.

The real surprise wasn’t in the data, but in what it disproved. Officials had been told that up to 3,500 people were living on the streets of Tijuana. Some local YouTubers and commentators claimed the city was a “zombie zone.” The census walked those same streets and found something very different — a harsh reality, yes, but not the apocalypse people had been describing.

What this effort showed is that rumors grow faster than facts, especially in border cities where the line between perception and fear blurs easily. It also showed that the government, for once, is trying to base social programs on real numbers instead of recycled assumptions.

The next census is scheduled for December. This time, they’ll expand into the eastern neighborhoods, places like La Presa and Otay Centenario. The goal isn’t just to count people again, but to track whether anyone from the first round is still on the streets, or if they’ve found help.

Tijuana still has a homelessness problem, but maybe not the one everyone imagined. It’s not a tidal wave of lost souls; it’s a steady trickle of people slipping through the cracks, one by one. And for the first time, someone is out there counting them, not to shame them, but to bring them back into view.

Day of the Dead Ensenada Brings Wine and Catrinas Alive

Every November, Ensenada trades plastic pumpkins for marigolds and good wine. The town doesn’t do gloomy. It paints its face, raises a glass, and celebrates life with style. The Day of the Dead in Baja isn’t ancient tradition, but it’s quickly becoming one—thanks to the crew at Provino Baja California.

This year marks the fourth edition of the Velada Cultural del Día de Muertos at Bodega Santo Tomás, a venue that always feels half winery, half movie set. What started as a cultural experiment in 2022 has turned into the grand finale of Provino’s calendar. And honestly, who wouldn’t want to end the year with a toast to both ancestors and vineyards?

The Afternoon of Offerings

The day begins with Tarde de Ofrendas, a free event at Plaza Santo Tomás from 2 to 7 p.m. The plaza bursts with color—papel picado sways in the breeze, children chase each other with churros, and someone’s abuela insists you try her tamales.

For grown-ups, 120 pesos buys a tasting card with three pours of Baja wine. That’s not indulgence; that’s cultural participation. “We wanted to mark the end of the grape harvest and pay tribute to our origins,” said Héctor Corona, Provino’s treasurer.

This edition also celebrates 25 years of Provino and 35 years of the Vendimia festivals. More milestones mean more toasts, and no one in Ensenada is complaining.

Two spirits, one celebration—where wine meets Wixárika art under a sky of papel picado.



When Night Falls, the Catrinas Arrive

As daylight fades, the Noche de Catrinas begins inside the historic cellars. The setting glows with candles, laughter, and the faint clink of wine glasses. Tickets cost 1,200 pesos and include a commemorative glass, unlimited tastings, and access to over 100 wine labels from 48 Baja wineries. Think of it as trick-or-treating for adults—no cavities included.

Food lovers are in for a treat too. Twelve restaurants, including Comal, Terranoble, MIHLE, and Malva, will serve up comfort classics like tamales en mole negro, tortas de chilaquil, and the traditional pan de muerto. Soft, buttery, and sugar-dusted, it tastes like nostalgia with a side of powdered sugar.

A Guest with Spirit

This year’s guest state is Nayarit, bringing its culture, art, and rhythm to the mix. The highlight is a breathtaking altar that fuses Baja’s wine heritage with Wixárika (Huichol) artistry. Each bead and stitch tells a story—of stars, spirits, and the cosmos. It’s not decoration; it’s devotion in color.

Music, Art, and Magic in Motion

Music fills every corner. Mariachi Tlaquepaque, Melissa Carrasco’s trio, and Son del Puerto set the tone, blending tradition with joy. The Danzares de Nayarit troupe adds a dynamic touch with their performance, “Nayarit, el México por descubrir.” It’s a show full of movement, folklore, and heart.

Meanwhile, local women artisans from Ensenada’s cartonería workshop will display their handmade Catrinas. The star of the show? A monarch butterfly–inspired figure unveiled at the press preview. Each piece is available for purchase, supporting the artists and their craft—proof that beauty can also be community work.

Fewer Guests, More Charm

Last year, the event packed 600 attendees. This time, organizers capped it at 500 lucky souls to make the experience more personal—and to improve everyone’s selfie angles. Tickets are available at provino.mx, Hotel Coral y Marina, Cava Santo Tomás, and Provino’s office.

“Every year, more people show up painted,” said Juan Carlos Ochoa, Provino’s General Manager. “It’s what gives the night its magic.”

So, bring your face paint, your grandmother’s earrings, and your favorite wine buddy. The Velada isn’t about mourning. It’s about celebrating life—Baja-style. Bright, bold, and slightly buzzed.

A Huichol jaguar, a skull-labeled wine, and a wooden barrel—Provino Baja brings color, culture, and Cabernet to Ensenada’s Day of the Dead celebration.
Learning Never Tasted So Good

Mexicali Mixology 2025 Is Shaking Things Up

Here’s What to Expect at La Experiencia 2025

If you think tourism expos are all suits and lukewarm coffee, think again. La Experiencia Mexicali 2025 is flipping the script. From October 24 to 27, this four-day event brings together bold flavors, real training, and a hint of chaos—exactly the good kind.

Set in La Chinesca, Mexicali’s beloved Chinatown-turned-cultural hotspot, the event delivers one message: hospitality in Baja is leveling up.

What Makes This Experience Different?

Hosted by Mexicali Mixology, this isn’t just a mixer for hospitality folks. It’s a crash course in leveling up your skills, with everything from tastings and lectures to pop-up bars and city tours.

Since 2019, Mexicali Mixology has trained over 1,200 service professionals. Their approach blends formal training with hands-on fun. This means you’ll leave knowing more—and probably craving another round.

In fact, the workshops are designed for chefs, bartenders, baristas, sommeliers, students, and anyone passionate about service. Every session feels crafted, not recycled. Because they’re not just building drinks here—they’re building careers.

The Nose Knows


When in doubt, sniff it out. Participants sharpen their senses while tasting mezcal the right way—slow, steady, and absolutely sacred.

A Four-Day Deep Dive (with Lime, Maybe)

Let’s break it down:

  • October 24: Opening day. Mingle, register, explore.
  • October 25–26: Main event. 18+ mentors lead classes, tastings, and talks. Learn from some of the best.
  • October 27: Close with style. Take part in a cultural tour or linger in La Chinesca’s moody glow.

That schedule doesn’t even count the Pabellón del Sabor, a curated tasting market where Baja’s culinary voice takes center stage. It’s free, but space is limited—so plan ahead.

Moreover, three themed pop-up bars will open for reservation-only experiences. Each one offers a fresh concept, complete with atmosphere, flavors, and inspired storytelling in every cocktail.

Bartenders, This Is Your Shot (Literally)

Are you a bartender? Then Baja Bar Talent 2025 is your moment.

This competition invites bartenders from Mexico and the U.S. to bring their creativity forward. Not only do you mix—you represent. Each cocktail will be judged on technique, concept, identity, and storytelling.

Applications close October 15, so don’t procrastinate. And if you make it, you’ll compete during the main event with a crowd that understands the craft.

Why This Event Matters for Baja

Beyond the flavor and flair, La Experiencia Mexicali is pushing the region toward real recognition in hospitality. Too often, Baja’s tourism workers are passionate but undertrained. This event bridges that gap—giving them tools, networks, and confidence.

In doing so, it positions Mexicali not just as a hot city, but as a smart, skilled destination for tourism and service innovation.

So whether you’re in the business or just a curious foodie, this isn’t one to miss.

📍 For full details, visit: mexicalimixology.com

The Faces Behind the Flavors

Wines, Mezcals, and One Unforgettable Baja Party

Let’s be honest. You were already thinking of heading to the Valle this weekend. Now you have a real reason—and it comes with mezcal, wine, paella, and music.

This Saturday, October 18, the eleventh edition of the Viñadas 2025 series rolls into Casa Entrevez, bringing with it a delightful lineup of local flavors under the banner: “Vino y Mezcal: Productos de Nuestra Tierra.”

The party runs from noon to 10 PM, offering a blend of sensory overload and elegant intoxication, all for a very digestible 300 pesos. That price includes a welcome wine glass and access to wine and mezcal tastings—because the Valle doesn’t do half-measures.

A Prelude with Prestige

Before the grape juice starts flowing, there’s a little pregame with purpose. On Friday afternoon, CEVIT at Cetys Universidad Ensenada hosts a series of events about mezcal, wine, and gastronomy. One highlight? A masterclass from Luis Fernando Otero, founder of Mexico’s national mezcal brand competition and head of the Mezcal and Maguey Academy. If you’re the kind of person who enjoys knowing your spirits by denomination of origin, this is your jam.

Wine, Meet Your Wild Cousin

While wine in the Valle is expected, mezcal is crashing the party—and it’s not shy. Unlike its polished sibling tequila, mezcal tastes like campfire, spice, and rebellion. It’s earthy, wild, and often described as “smoky,” but that’s like calling the ocean “wet.” It’s far more complex.

Participating mezcal houses include:

  • Don Maclovio
  • Inspiraty
  • Aroma Ancestral
  • Don Mosqueda
  • Dueño de Nada (yes, that’s their name)
  • El Rey de Matatlán
  • 60 Fierros (we’re intrigued too)

Each offers a unique profile—from fruity whispers of cooked agave to leather-wrapped, volcanic finishes. This is mezcal for grown-ups.

Grapes with Personality

Of course, it wouldn’t be the Valle without its stars—the vinícolas. We’re talking:

  • Bodega Pie Franco
  • Maglén
  • Andana
  • Casa Luna
  • Agua Hechicera
  • Por Siempre Valle
  • Vinos XOLO
  • Vinícola de Becerra
  • Castillo Ferrer
  • ATP y Familia
  • Viñas de Toranzo

Expect reds so bold they flirt with your tongue, whites as crisp as early Valle mornings, and rosés that taste like pink clouds at sunset.

One sip might remind you of blackberries and leather seats. Another might take you straight to a blooming lavender bush after a summer storm. This is wine with memory.

Eat. Sip. Repeat.

With all that alcohol, food is not optional—it’s celebrated. Chefs will serve everything from Argentinian grilled cuts to sushi rolls, gourmet paella, and more.

The foodie lineup includes:

  • Wine Market
  • Parrilla Argentina
  • Che COCO
  • Valle Golf
  • Paellas Moreno-Goidbaum
  • Sushi Doku Teriyaki

Thirsty for something frothy? Head to Cervecería Bellinghausen and Ruta 90.8, two local favorites pouring craft beer that pairs well with both octopus tacos and questionable dancing.

Viñadas: The Valley’s Love Letter

Marco Antonio Estudillo Bernal, head of Emprendedores del Valle de Guadalupe and director of Maglén, says these events are about more than drinks.

“We’re proud to showcase the effort, talent, and entrepreneurship of over 200 local businesses,” he shared. The Viñadas series aims to end the year with 14 events, surpassing the 10 from 2024. Talk about finishing strong.

So bring your partner, your friends, or just your thirst for good things. The Valle is ready.


📍Event Info Recap:

  • When: Saturday, October 18 | 12:00 PM – 10:00 PM
  • Where: Casa Entrevez, Valle de Guadalupe
  • Tickets: $300 pesos (includes tastings + wine glass)
  • More info: +52 646 292 8090 | www.edvg.mx/eventos
Cold Front Struts Into Baja Like It Owns the Place

Brace Yourself, Baja: The Cold Front Is Here

Just when you thought it was safe to retire your hoodie and break out the margarita blender—bam! Baja got a frosty little love letter from Mother Nature.

The seventh cold front of the season, aka “Frente Frío 7,” rolled into northern Baja California like a moody ex, bringing rain, gusty winds, and “why do my knees hurt?” temperatures. Yes, Baja California is officially in sweater weather. No, Baja Sur, this is not about you. (Go back to your hammocks.)

Baja California: Hold onto your hoodies

While the rest of Mexico gets slapped with hail and frozen pipes, northern Baja is getting a more elegant kind of suffering—cold wind that sneaks up your pants and mornings that bite harder than your neighbor’s chihuahua.

In La Rumorosa and Sierra de Juárez, early mornings could drop near freezing. Not quite snow globe status, but close enough for frost to decorate your windshield.

Cities like Tijuana, Ensenada, Rosarito, and Tecate will hover in the mid-60s°F during the day, but after sunset, good luck. Nights dip into the 40s°F, and yes, it feels colder when the wind’s calling you names.

Winds will blow at 30–45 km/h, with gusts up to 70 km/h. So if your trash cans disappear, check your neighbor’s yard—or San Diego.

The Santa Ana Breeze… but colder and sassier

Santa Ana winds are back, but this time they’re teaming up with cold air to create a combo nobody asked for: dry, fast, and freezing.

It’s like opening the freezer and getting slapped by a cactus. Expect lips to crack, eyes to water, and your dog to suddenly hate walks.

What to Expect This Week

🧊 Cold mornings

🌧 Light rain in mountains

💨 Gusty coastal winds

🧺 Patio furniture in flight

🧤 A sudden boom in OXXO glove sales

Paradise? Yes. Warm? Not Today.
When Baja drops below 20°C, locals reach peak fashion: socks with flip-flops, seven layers, and hot coffee like it’s survival gear.

Luisa’s Cold Weather Survival Guide

(Tested, Approved, and Slightly Overacted)

  • Layer up like you’re starring in a Turkish soap set in the Alps. That ugly sweater you swore you’d never wear? Now’s its time to shine.
  • Don’t trust that afternoon sunshine. It lies. Like your ex. Looks warm, leaves you freezing.
  • Forget the car wash. Let the rain do its job. Bonus: it exfoliates the dust off your hood.
  • Pick your hot remedy: Fideo soup with lime? Steamy Abuelita chocolate? Or a bold red wine that smells like berries and good life choices? Yes.
  • Books, documentaries, and soft music. Or cat videos of pets wrapped in blankets. Either way, stay in.
  • If you live near the mountains, hide your flip-flops. This is not the week to show off your toes.
  • Add blankets. Then more blankets. Then question all your life decisions—while sipping chocolate and pretending you live in Norway.

Meanwhile, in Baja Sur…

Down in Baja California Sur, it’s a different story. Sunny skies, warm evenings, and probably someone sipping a michelada by the sea.

But don’t feel too smug, Los Cabos. Give it a few weeks. We’re sending the cold down eventually. It’s called sharing.

Bottom Line?

Northern Baja’s having a chilly moment. It’s not apocalyptic, but it’s definitely “double blanket” weather. So light up the fireplace, warm up the tortillas, and remind yourself: at least we’re not shoveling snow.

Not yet.

This Is What Global Seafood Leadership Looks Like

Baja Seafood Now Loved in 46 Countries

If you’ve eaten oysters in France, mussels in Japan, or bluefin tuna in New York, there’s a good chance it came from Baja California. That’s not just a local boast—it’s backed by data.

Baja Is Now a Global Seafood Player

According to Alma Rosa García Juárez, head of Baja California’s Fisheries and Aquaculture Department (SEPESCA BC), the state exports seafood to more than 46 countries. This includes high-value products like bluefin tuna, mussels, oysters, and rainbow trout.

But it’s not just about catching fish and shipping them off. This success is the result of years of investment in quality, safety, and smart regulation.

The Three Pillars Behind the Success

Why is Baja thriving in global seafood markets? The answer lies in three key areas:

  • Certified processing plants that meet international standards
  • Marine water classification on both coasts
  • Strict health and food safety protocols

Because of these measures, Baja’s products are welcomed in demanding markets like the EU, the United States, and Japan. Not only are the products high-quality, but they also come with traceability and biosecurity guarantees.

Two Coasts, Double the Advantage

Baja has a unique position with two coastlines: the Pacific Ocean and the Gulf of California. This allows year-round production and species diversification. Each body of water supports different ecosystems, giving Baja the flexibility to farm and harvest a wide variety of species.

“We’re a state blessed with two seas,” said García Juárez. And Baja has made the most of it.

Science-Backed Aquaculture

A big reason for this growth is the strong collaboration with UABC and CICESE, two of the state’s top research institutions. These universities have supported the industry with studies on marine biology, disease prevention, and environmental impact.

The results are evident. Baja is now a leader in sustainable aquaculture, especially in mollusk farming. Mussels and oysters require clean, classified waters and strict sanitary handling—both of which are now standard here.

The Bluefin Tuna Crown

Among the most prestigious exports is the bluefin tuna, raised in carefully controlled environments and sold to high-end buyers across the globe. This species, in particular, has helped Baja earn its spot on the world stage.

Alongside tuna, the region also cultivates rainbow trout, sea bass, abalone, and more than ten other species—all farmed under strict biosecurity systems.

Bluefin Royalty from Baja Waters

This isn’t steak—it’s Baja bluefin tuna. Rich, firm, and ready to impress the world’s pickiest sushi chefs

Aquaculture = Jobs and Stability

Beyond the numbers, there’s a human story. Dozens of coastal communities rely on aquaculture for steady income. Families who once depended on seasonal fishing now have year-round employment.

In the past, aquaculture was a small, overlooked activity. Today, it’s one of the most profitable and stable industries in Baja. It’s creating jobs, supporting families, and bringing long-term development to places that need it most.

National Attention on Ensenada

This progress was highlighted during the 15th National Meeting of Aquaculture and Fisheries Health Committees, recently held in Ensenada. The event gathered key players from national agencies like SENASICA, CONAPESCA, SADER, and others.

Local officials, including Councilman Armando Díaz Hoeflich and Enrique Vázquez from CESAIBC, also joined the discussions. Their goal? Keep pushing Baja forward as a model for sustainable and competitive seafood production.

In short, Baja is no longer a local supplier—it’s a global benchmark. With clean waters, certified processes, and world-class science behind it, the future of seafood here looks strong.

So next time you’re enjoying a plate of ceviche or sushi, check the origin. If it says Baja California, you’re eating the result of decades of hard work and innovation.

And if it doesn’t? You might be missing out.

Baja’s Seafood Goes Full Gourmet
This isn’t just a dish, it’s a statement. Our seafood doesn’t whisper—it arrives in a cloud. 🦐🥑💨 #BajaDelivers #FromSeaToTable

Walk the Kumiay Trails and Feel Baja’s Living Spirit

Step Into Baja’s Heart on the New Kumiay Trails

A Sunday That Matters

This Sunday, October 19, Baja California opens more than another hiking route. The Kumiay Trail Network, part of the state’s official trail system, invites everyone to walk, breathe, and rediscover what truly connects us.

The event lasts about ninety minutes, and visitors are encouraged to wear comfortable clothes, a hat, sunscreen, and sturdy shoes. After all, you’ll want to do more than stand for the speeches—you’ll want to join the walk.

Because every step on this trail isn’t just exercise; it’s participation in something much older than tourism.

Who Are the Kumiay?

The Kumiay, or Kumeyaay, are an Indigenous people whose ancestral lands stretch from northern Baja California to southern California in the U.S. Although modernization has pushed them toward the margins, their traditions still thrive in communities like Juntas de Nejí, Tanamá, and San José de la Zorra.

Their language, part of the Yuman family, has fewer than four hundred speakers left in Mexico. Even so, every word they preserve carries a universe of memory.

For the Kumiay, nature isn’t a backdrop—it’s kin. Every canyon, plant, and gust of wind belongs to a larger story. By naming the trail network after them, Baja finally honors its oldest storytellers.

Step Into Baja’s Heart Along the Kumiay Trails
Some trails take you somewhere. Others take you back.
Discover the new Kumiay Trail Network — culture, health, and horizon in one walk
.

What Makes These Trails “Official”?

The term “homologated” may sound like something from an engineering manual, yet it simply means the trails are certified, safe, and sustainable. Under the Sistema de Equipamiento de Senderos Oficiales de Baja California (SESO BC), each path includes clear signage, ecological planning, and interpretive panels that reveal the region’s heritage.

Moreover, the program links to Shamelj, a word meaning everyone in Kumiay. The idea is beautifully simple: everyone shares responsibility for the land—and everyone benefits from it.

Existing routes such as BC-1 Mesa Los Indios and BC-2 Wapj Mat (Caminando la Tierra) already showcase how culture and nature can coexist. Now, the new Kumiay Network extends that philosophy deeper into Baja’s wild heart.

History Beneath Your Feet

Long before wineries and toll roads, these same hills echoed with the Kumiay’s footsteps. Nearby rock-art sites like El Vallecíto prove humans have lived here for thousands of years. Even the famous Valle de Guadalupe once had a Kumiay name: Ojá Cuñurr, meaning “the land between hills.”

Through the centuries, missions, farms, and highways carved new paths across this ancient territory. Now, the Kumiay Trails seek to reconnect rather than divide—to tell stories instead of paving over them.

Besides, Baja’s adventure-tourism boom needs roots as much as roads. This project finally gives both.

Why It Matters for Baja

Because well-built trails don’t just guide hikers—they shape futures.

Environmentally, they control erosion, protect wildlife, and keep wanderers from trampling fragile ecosystems.

Culturally, they share Indigenous stories where they actually happened.

Economically, they bring sustainable jobs to rural areas: local guides, artisans, and caretakers.

Socially, they teach respect for the land we all use but rarely understand.

Consequently, each official trail becomes a classroom without walls—a place where tourists learn and locals lead. That balance keeps Baja both wild and welcoming.

Walking for Health and Heritage

Medical journals and ancient wisdom finally agree on something: walking heals. Regular hiking lowers blood pressure, improves lung function, and resets the brain after too many hours of screen time.

Meanwhile, cultural paths like the Kumiay Network feed emotional health. They remind us we’re connected—to the land, to each other, and to the stories beneath our feet.

For Kumiay youth, guiding visitors through ancestral territory is pride made visible. For visitors, walking those same routes feels like stepping into someone else’s heartbeat—and realizing it matches your own.

Ready to Take That Step?

So, if you’re looking for meaning wrapped in sunshine, lace your boots and head toward the ceremony. Bring water, curiosity, and respect—you’ll need all three.

When your soles touch that dusty trail, you’re not just hiking. You’re helping history stretch its legs again. And trust us, history could use the exercise.

Rolling for Life in Baja’s Pink Route

October rolled in, and with it came a familiar sight across Baja, pink ribbons, smiling nurses, and the humming of mobile health trucks pulling into dusty plazas and town centers. The government’s “Ruta Rosa” campaign is back on the road, taking free mammograms to women who might otherwise never get one.

Governor Marina del Pilar kicked off the campaign in Mexicali this week, flanked by Health Secretary Adrián Medina Amarillas. The message was simple but strong: early detection saves lives.

“We want to make sure that every woman in Baja California has free access to this service, no matter where she lives”

This year the Ruta Rosa will roll through all seven municipalities with three mobile mammography units. The plan is to visit 22 rural and suburban zones that don’t have a single mammogram machine nearby. The health department says they can perform up to 220 screenings per day, completely free.

Last year, thanks to this program, over a thousand women were diagnosed with breast cancer in time to get treatment. Baja California is now slightly above the national average in early detection, which means more women are getting a fighting chance.

Medina Amarillas said the state has managed to keep a 95-percent supply rate for oncology medications, a rare achievement these days. The oncology unit in Mexicali alone has given more than 5,000 radiotherapy sessions.

What stands out this year is how many different groups are joining in, from IMSS and ISSSTE to private clinics and civil associations. There’s even a plan to honor local nonprofits at the end of October in Tijuana’s Parque Esperanto for their work supporting cancer patients.

The governor reminded women that October isn’t the only month to think pink.

“It’s a year-round campaign,” she said, adding that women should practice self-exams regularly and visit clinics whenever they notice something unusual.

It’s easy to forget that breast cancer still tops the list of cancer-related deaths among women in Mexico. Campaigns like the Ruta Rosa might not solve everything, but they sure make the road to prevention a little shorter.

If you spot one of those pink trucks in your town this month, stop by, get checked, and maybe bring your neighbor along. A few minutes could save a life.

Beating the Extortion Racket Before It Beats Us: The New Game Plan in Baja

Well folks, looks like Baja’s rolling up its sleeves again — this time to take a serious swing at a nasty little beast we all know too well: extortion. Yeah, that thing that messes with hardworking folks, from fishermen to taco stand owners, and makes life just a bit harder for anyone trying to earn an honest peso.

Governor Marina del Pilar and her security team dropped a new state anti-extortion strategy last month, syncing it up with President Claudia Sheinbaum’s national push. The message? Enough is enough, Baja’s not letting the crooks collect “cobro de piso” like it’s some kind of twisted tax season.

Here’s the thing: while Baja isn’t among the country’s top eight states for extortion (we’re sitting at number 19, thank you very much), officials don’t want to wait around for that to change. As the general put it, “We’re not doing this out of obligation, but conviction.” That’s government-speak for: “We’re tired of the nonsense.”

So what’s the plan?

The state’s rolling out a 10-point strategy that reads like a military operation — and in a way, it is. They’re pulling together everyone from the Guardia Nacional, Marina, Fiscalía General, and the local cops to make sure no one’s working in silos anymore. The centerpiece? A State Anti-Extortion Coordination Center based in Mexicali that will oversee rapid-response teams in Tijuana, Ensenada, and Mexicali. These aren’t permanent squads, they’ll assemble whenever a hot lead or credible threat pops up, move fast, and disband when the job’s done. Like pop-up security SWATs.

Tech’s also stepping in. The team’s leaning on AI and digital platforms to track reports and spot patterns. And the humble 089 hotline, often ignored, is getting a glow-up. Operators are being retrained, new tech is coming, and they’re proud to say that last year, 92% of people who called in avoided being scammed. That’s about 132,000 pesos that stayed in honest pockets.

The sectors on the watchlist? Fishing, nightlife, business, and retail. Ensenada’s fish markets, Tijuana’s abastos, Rosarito’s auto shops, all fair game for this cleanup. If you’ve got a small business, they want you to call, not cower.

The human side of it

The Fiscalía also shared a few success stories. Remember those seafood stand fires in Ensenada? Turns out they nailed the crew behind it, same bunch that fled to Mexicali and got busted there. After that, more victims came forward, feeling safe enough to finally talk. That’s kind of the whole point here: trust breeds courage.

Of course, there’s still the old problem of dirty cops and shady “officials” running side hustles in intimidation. The governor didn’t shy away from that. She said it straight, “If they’re doing that, they’re not public servants. They’re criminals.” There’s even a Secretariat of Honesty (yes, that’s the real name) where people can file complaints anonymously via QR code. Gotta love 21st-century snitching.

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Some of this ties into federal plans to plug the leaks in telecom, like the fact that anyone can buy a SIM card for 60 pesos with zero ID. Lawbreakers love that anonymity. Lawmakers say reforms are on the way, but until then, the state’s focusing on what it can actually control: coordination, prevention, and quick reactions.

The goal isn’t just arrests. It’s changing the culture, making it normal to report extortion instead of hiding it. Every extra call to 089 is a small victory. Every crooked “lawman” caught is a step forward. Baja’s message is clear: no one, not even the bad apples in uniform, gets a free pass.

So yeah, it’s government talk mixed with a pinch of optimism. But if even half of what they’re promising sticks, Baja might just become a tougher place to pull off a con. And that’s news worth toasting over a cold Tecate.

Federal Plan Moves Forward for Tijuana–Ensenada Bypass

They call it the “Bypass,” but it’s really a lifeline in waiting. The plan is to open a third route between Tijuana and Ensenada that also threads through Jatay, bringing together roads, cargo, and communities in a new alignment. Claudia Agatón Muñiz, Ensenada’s mayor, has long spoken of the idea. Now, the federal government has pledged support, and the project is gradually stepping into view.

The new bypass would stretch about 24 kilometers, built with two lanes, and cost close to 3,500 million pesos. The federal infrastructure agency SICT aims to begin construction in 2026, expecting completion in about four years. The goal isn’t just to add another road; it’s to provide a real alternative when the scenic highway gives way to landslides or congestion. And it’s about redirecting the flow of trade toward the industrial zones growing just north of the city.

That’s where Jatay comes in. The planned route will pass through this area, located right across the toll road from Bajamar, a spot better known for its golf resort and ocean views than for industry. But Jatay has been quietly evolving into something else. Grupo Jatay and local authorities have pitched a sprawling industrial park there, with investment figures reaching into the billions of pesos and talk of more than 5,000 new jobs. The bypass would give that project exactly what it needs: fast, direct access to Ensenada’s port and the main transport corridors to Tijuana.

The idea of a Jatay connection isn’t new. Business and civic leaders have pushed for years for a “ruta alterna” between Bajamar and Rancho Bonito, especially after sections of the scenic road collapsed. In 2013, a 300-meter stretch near kilometer 93 gave way, closing the road for nearly a year. That collapse was a wake-up call. Tourism, freight, and local trade all stalled. Ever since, a safer and more reliable inland route has been a recurring promise.

The new bypass is supposed to solve that once and for all. By channeling freight through Jatay and away from residential corridors, it would ease pressure on Ensenada’s entry points and cut down the clutter of trucks parked along urban roads. Mayor Agatón said it would also help move the city’s growing container traffic toward a new industrial park, freeing the port’s immediate surroundings from pollution and congestion.

Still, there are challenges ahead. The terrain between Jatay and Ensenada is tricky — steep, unstable, and environmentally sensitive. Land rights, permits, and public consultation will all play a role. And with a project of this scale, long timelines and shifting budgets are almost guaranteed. Local fishing communities have already voiced concerns about how expansion might affect their livelihoods, and environmental groups are watching closely.

The federal funding is in place, but the real test will be in how the project balances progress with preservation. Done right, the Ensenada Bypass could change the region’s logistics map, turning Jatay from a quiet patch of land across the highway into a key link in Baja’s trade network. Done wrong, it could just be another line on paper.

For now, optimism is cautiously on the rise. A third way between Tijuana and Ensenada — built not just for speed, but for resilience — may finally be more than just talk.