Everything You Need to Know About Ensenada’s Oceanfront Grito

Independence by the Sea
 Articles, Ensenada, Events

Everything You Need to Know About Ensenada’s Oceanfront Grito

Independence With a Splash
For the first time in history, Ensenada will shout “¡Viva México!” with the Pacific as backdrop. On September 15, thousands will gather at Playa Hermosa for the Grito de Independencia. Forget city hall balconies—this year, the waves get the VIP seats.

Mayor Claudia Agatón Muñiz invited the community to join, promising an event that mixes civic pride with beachside charm. Moreover, the celebration kicks off at 7 p.m. with a monumental stage, fireworks, and Mexican pop star Edith Márquez.

Edith by the Ocean

Fans can sing along as Edith Márquez performs hits like “Mi error, mi fantasía” and “Mírame.” Meanwhile, the Pacific will provide the best natural backdrop in Baja. In addition, organizers say the concert crowns a night of patriotism, music, and oceanfront vibes. Best of all, admission is free.

Edith Márquez Rocks Ensenada
#The voice, the hits, the drama—Edith Márquez brings her magic to Playa Hermosa for a free concert under the stars

The First Lady of the Grito

This year also makes history. Claudia Agatón will become the first woman to lead the Grito in Ensenada. Furthermore, she emphasized Playa Hermosa as a symbol of local pride and identity. Translation: Ensenada just upgraded its party credentials.

Food, Drinks, and the Crowd Factor

Naturally, no fiesta is complete without food stalls and drinks. Expect tacos, elotes, and more—at prices that won’t ruin your mood. At the same time, thousands are expected to fill the coastal zone. Therefore, the city rolled out a special traffic plan.

From north to south, lanes on Boulevard Costero will close between Esmeralda and Estancia. However, the south-to-north lanes will remain open, easing circulation. In addition, officers will help direct traffic to prevent chaos in nearby streets.

#
Good news, drivers. The south-to-north lanes on Boulevard Costero stay open during the Grito. You’ll still move—slowly, but you’ll move.
Northbound Closed for the Party
#Heads up! North-to-south lanes on Boulevard Costero close between Esmeralda and Estancia. Plan ahead or spend Independence Day parked.

Safety First, Fiesta Second

Authorities also boosted security. In total, 120 officers will patrol the festival, supported by cameras, a drone, and security arches at entrances. Consequently, visitors can focus on the fireworks and music, not on their wallets.

In addition, mobile units and checkpoints will ensure the party remains family-friendly. The goal is simple: keep the mood festive, safe, and loud enough to drown out the waves.

A Free and Open Party

The schedule starts at 7 p.m. with local bands. Then comes the Grito led by the mayor, followed by fireworks, and finally Edith Márquez rocking the beachfront stage. And remember, no ticket is needed—entry is completely free.

Why It Matters

Patriotic celebrations happen everywhere. Nevertheless, Ensenada is adding a twist by moving the fiesta from the city center to the coast. As a result, locals can celebrate Independence Day in a way that reflects the city’s identity.

So pack your flag, your appetite, and maybe a folding chair. Because this Independence Day, Ensenada is offering fireworks, music, and ocean views—without charging a peso.

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Governor and Military Commanders Map Baja’s Next Security Moves
 Articles, Security

Baja Wins Big with Record Meth Bust, $640M Lost

Meth Mountain Meets Its Match

Baja California just pulled off a drug bust that makes Netflix narco-dramas look tame. Between October 2024 and August 2025, authorities seized 20 tons of methamphetamine. Yes, tons—the kind you measure with cranes, not kitchen scales.

Governor Marina del Pilar Ávila Olmeda announced the haul, proudly stating it dealt cartels a $640 million punch in the wallet. Moreover, officials said the losses are crippling enough to make cartel accountants weep.

A Big Jump in Numbers

According to Mexico’s Defense Ministry (SEDENA), the seizures represent a 382 percent increase compared to the same period last year. Consequently, authorities credit tighter coordination between federal, state, and local forces. For once, everyone played on the same team—and it showed.

Ensenada Bust Steals the Spotlight

One recent example made headlines: Defense forces and the National Guard stopped two vehicles near Ensenada. Inside, they discovered more than 3,600 kilograms of meth. As a result, cartels lost another $116 million.

For Ensenada residents, this means fewer shady deliveries speeding past vineyards. Instead, bottlenecks return to being about corks, not kilos.

Numbers that Matter

Ávila stressed these aren’t just statistics—they’re lives impacted. The government’s push aims to keep drugs off the streets, and the results already echo across Baja. In fact, in President Claudia Sheinbaum’s latest report, homicides dropped 25 percent nationwide. Meanwhile, Baja managed a sharper 36 percent decrease.

Sure, a single percentage point won’t earn you a taco discount. Nevertheless, these drops translate into quieter neighborhoods and fewer sirens interrupting carne asadas.

The Team Effort Angle

Ávila praised the combined strength of military, federal, and state forces. She framed it as proof that teamwork really does make the dream work—even in crime fighting. Additionally, she emphasized the mission remains clear: “tranquility and peace” for Baja families.

No Time to Relax

Despite the wins, the governor warned the state will not relax the fight. Instead, every available resource—human, technological, and probably caffeinated—will stay in play. Consequently, Baja’s message to organized crime is simple: don’t unpack those yachts just yet.

We’ve covered similar stories before, showing how Baja’s security strategy has moved from patchy crackdowns to coordinated efforts. Therefore, while skepticism remains, the numbers suggest the tide is shifting.

A Rare Kind of Good News

In a state often making headlines for crime stats, these figures feel refreshingly different. Indeed, the fight isn’t over. Still, Baja’s record seizures mark a small but solid victory.

And in a region where good news is as rare as free Nebbiolo at a wine festival, that’s worth raising a toast.

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 Articles, Baja Norte, Economy

Baja’s Credit Score Gets a Boost – Just in Time for the Governor

In case you missed it between tacos and sunsets, Baja California just got a financial thumbs-up from Moody’s. That’s right — the international credit rating agency gave the state an A-.mx rating with a stable outlook, which is kind of like getting an A-minus on a math test you didn’t even study for. Except this time, they actually did study. A lot.

This is the highest rating Baja California has received in the last four years, and it didn’t happen by chance. The upgrade is thanks to Governor Marina del Pilar Ávila Olmeda’s administration, which has been slowly climbing the ranks since 2022. Apparently, someone finally decided to stop setting fire to the financial paperwork.

And let’s be honest — this news couldn’t come at a better time for the Governor, who’s been dealing with political turbulence after she and her husband reportedly had their U.S. visas revoked, a move that sent her approval ratings into a tailspin. A shiny new credit rating? That’s a much-needed talking point.

Wait—What’s A-.mx, Anyway?

Before you go thinking Baja is now on par with Switzerland, a quick note: A-.mx is what’s called a national scale rating. The “.mx” means it’s graded relative to other entities in Mexico, not the entire world. So while it’s not the same as a global Moody’s A-, it’s still a very strong sign of financial health — kind of like being voted Most Responsible in a room full of tequila drinkers.

Moody’s gave the nod not just because the numbers looked good, but because the whole plan looked good. The state has been showing what the agency calls “disciplined financial management, strategic investment, and long-term vision.” Translation: They’re not just patching potholes—they’re planning roads that actually lead somewhere.

From Financial Freefall to Surplus

Back in the not-so-distant past (pre-2021), Baja’s credit rating was heading downhill faster than a beer on a beach slope. Investors were nervous, debt was piling up, and confidence was, well, somewhere in the basement.

But Marina del Pilar’s team hit the brakes and flipped the script with a six-year financial plan. The pillars? More revenue, tighter spending, strategic infrastructure investment, boosted social spending, and yes—embracing technology.

And guess what? It worked. The state has racked up three years of financial surpluses, something no one thought possible after back-to-back deficit-heavy administrations. Starting from a BBB rating with a negative outlook in 2022, Baja made it to BBB with a positive outlook by 2023, climbed to BBB+ in 2024, and finally earned the A- crown in 2025.

That puts the state back to solvency levels not seen since 2018. Not bad for a government everyone used to accuse of being more familiar with burritos than budgets.

So, What’s Driving the Recovery?

It’s not just clever accounting. Baja California has a diverse, healthy economy with a solid industrial base. According to Moody’s, the state’s GDP per capita is about 130% of the national average. That’s like saying your piggy bank has more coins than the neighbor’s entire bank account.

Even better? In 2024, 31% of the state’s operating income came from its own revenue, far above the national median. That’s a big deal in a country where many states rely heavily on federal transfers.

How’d they do it? Moody’s credits smart tax reforms and effective collection measures implemented since 2020. In plain English: they found better ways to bring in money without just hiking taxes.

So yes, the boring stuff—like budgeting and planning—is finally paying off. Baja California isn’t just waiting for good news. It’s building it, one spreadsheet at a time.

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Baja Rallies for Organ Donation
 Articles

Baja Boosts Organ Donation with Bold New Plan

Nobody likes waiting lists. Not at Costco, not at Starbucks, and definitely not when you need a kidney. That’s why Baja California’s State Transplant Council met under the slogan “For a Mexico Without a Waiting List.” The goal: to make organ donation as natural as tacos on a Tuesday.

Leaders Take the Stage

Rosa Erro Aboytia, director of Mexico’s National Transplant Center, led the event with steady conviction. She stressed the importance of cadaveric donations, better hospital access, and smarter transport systems. Imagine an organ flying across town while stuck in the same traffic as your Uber Eats. Not ideal.

She also called on med students to become champions of donation. These are the future doctors, surgeons, and health leaders. If they don’t talk about it now, who will spread the word later? Convincing college kids that organ donation matters may not sound glamorous, but saving lives usually isn’t.

A System That Actually Works

Néstor Saúl Hernández Milán, Baja’s Subsecretary of Health, explained that building a transplant culture requires everyone on deck. It’s not just about the person holding the scalpel. Lawyers, administrators, and logistics staff must also move fast when an organ becomes available. Otherwise, life-saving opportunities vanish.

He emphasized the need for more histocompatibility labs—fancy science rooms where doctors check if an organ and patient are a match. Without them, organs can’t be used in time. “We’re rolling out the ‘Código Vida’ system in hospitals,” Hernández said. That’s a rapid-response alert that activates every step of the process. When an organ shows up, the system blinks like Vegas. And this time, the jackpot is life.

Campaigns, Corneas, and College Leaders

Nelly Razo, technical secretary of the State Transplant Council, kept the optimism rolling. She highlighted fresh awareness campaigns, the long-awaited UABC cornea bank, and the training of university leaders to spread the gospel of donation. Getting students involved means a whole new generation ready to carry the message. Because organ donation shouldn’t be an awkward conversation—it should be part of everyday talk, like debating who makes the best fish tacos.

The cornea bank in particular is a big deal. With more donations, people suffering vision loss could receive transplants without having to wait years. For many, that means regaining independence. Imagine going from blurred shadows to seeing sunsets in Ensenada or the waves in Rosarito again. That’s the real payoff.

Everyone Was in the Room

The event wasn’t just another government meeting with coffee and pastries. Representatives came from UABC, the Red Cross, public and private hospitals, Certus Labs, the State Attorney’s Office, IMSS, ISSSTE, ISSSTECALI, and DIF. Even the Baja California Congress’ health commission made an appearance.

Civil associations also joined in, proving this isn’t a one-agency show. Basically, if you sneezed in Baja’s health system, someone in that room said “Salud.” That kind of collaboration is rare and worth bragging about.

Why It Matters

Here’s the reality: Mexico still struggles with transplant availability. While thousands are on the waiting list, donations are limited, and time is unforgiving. Every organ lost because of red tape means another family left waiting. Baja California’s push to speed things up could make a dent in those numbers.

And remember, organ donation isn’t only about kidneys and hearts. Corneas, skin, bone, and tissue all matter. They can improve lives in ways we often overlook.

Organs You Can Donate
#From heart to skin, these are the organs and tissues that can be donated to give others a second chance at life.

Toward a Future Without Lists

The mission is ambitious: fewer delays, fewer wasted organs, and more patients given a second shot at life. Baja California is betting on better coordination, faster systems, and a culture where donation is the norm.

It’s a tall order, but hey—if we can keep our phones charged 24/7, surely we can keep hearts beating longer too.

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 Articles, Rosarito

Dreaming off the Grid, A Family takes the Leap, Part 2

By Martina Dobesh


Since the family found water on their property, they went to work creating their first garden. It
was a steep learning curve. During the dry season, the garden became a virtual foodie-heaven for the
wild critters and the neighbor’s cows. Annel shared, “We had worked so hard and were so proud of our
flourishing first garden. We admired it as we drove passed it into town.” She stops and gulps, “But when
we returned the garden was gone! The cows had destroyed it.” Annel moaned, “I have never been so
devastated in my entire life.” This followed with battling the rabbits and mice. If you are committed to
living in harmony with the land that sustains you, poison is not the first thing you want to reach for.
Poison disrupts nature in ways rarely thought about in urban communities. When a mouse or rat has
just eaten a poison pellet, it becomes a death meal for an owl or hawk. When your water comes from
ancient aquifers you become very careful about what you put in the soil.
For power Drew had two small solar panels and a couple of batteries. But he wanted something
more adequate. Living off the grid doesn’t mean what it used to in the old days. Now there is the
worldwide web and invisible information flying through the air. Drew said, “I went to work online to find
how to build a solar system large enough for our needs.” He grinned, “It turned out to be really easy just
following the directions. But I did blow out the battery when I first connected everything!” He added,
“One thing you have to learn when you live so away from the city; you can’t just jump in the car make a
quick run into town. You must begin to think differently. There has been a lot of trial and error.”
Of the three most important things for living, water, power and what to do with the poop.
Usually, people don’t need to know what to do with “it.” However, off the grid “it” can’t be overlooked.
Our intrepid family bypassed the old fragrant outhouse method. They chose a composting toilet that is
in harmony with nature, preserve water, and prevent water pollution.
Sasha, now 12 is a respected working member of the family and is hands-on learning the family
business. She attends a five-day online school with changing subjects; sketching, painting, marketing,
first aid, science, public speaking, and entrepreneurship. Good old fashion outdoor fun is known to be
the healthiest activity for the young. Sasha thrives in Mother Nature’s school with her friends. Bright
minds explore the sunrises and sunsets, the moon in its cycles, the star filled night skies and rainbows.
This family has already stretched the boundaries together, but they are not done dreaming.
Currently, they have returned to their earlier success story. Their outdoor kitchen, Alumina Sagrada
translated Sacred Alchemy is open. Drew explained. “We always wanted to bring people back to the
table to share a meal.” The menu features home-crafted meals. Drew looked at his wife, “Annel is the
visionary and I have crazy ideas. We are being called to follow them.” Annel smiled, “We have merged
our goals with our dreams.”
info@alquimiasagradabaja.com
AlquimiaSagradabaja.com

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Fresh Sheets, No Surprises
 Articles

The Easy Way to Keep Baja Hotels Safe and Clean

Summer is over, but dirty sheets aren’t part of the vacation package

As summer winds down, the Baja California State Commission for Protection against Sanitary Risks (COEPRIS BC) is turning up the heat on hotels. After all, tourists expect sandy beaches and tacos, not food poisoning. When hotels skip the basics—clean sheets, pest-free rooms, safe kitchens—guests can do more than roll their eyes. They can file an official complaint.

Training at the Caliente Hotel

Recently, 20 employees at Tijuana’s Caliente Hotel and Casino sat through training led by COEPRIS BC. Instead of learning how to fold swans from towels, they covered Mexico’s Normas Oficiales Mexicanas (NOMs).

For example, hotels must keep a cleaning log. This includes records of room sanitation, fumigation, and air filter cleaning. Without these steps, pests like bedbugs could turn a weekend trip into a nightmare.

Clean Baja Hotels Protect Guests with Strong Rules
#Clean Baja Hotels Protect Guests with Strong Rules

Hygiene Rules Are Not Suggestions

One of the most important regulations is NOM-251-SSA1-2009. It sets hygiene practices for kitchens, from hand washing to grease traps. Food must be stored properly. Meats and dairy go in the fridge, vegetables must be washed, and even cans need cleaning before opening.

Because of Tijuana’s summer heat, poor storage can spoil food quickly. That means tacos that bite back.

Laundry Rooms Matter Too

Guests often overlook the laundry area. However, clean towels and crisp sheets don’t just appear by magic. Machines require regular maintenance, detergents must actually clean, and linens should smell like soap, not mystery mildew.

Other Rules That Hotels Must Follow

Beyond NOM-251, several NOMs keep the tourism industry safe:

  • NOM-245-SSA1-2010 sets pool hygiene standards. No one wants to swim in bacteria soup.
  • NOM-06-TUR-2017 requires hotels to meet minimum standards in hygiene and safety.
  • NOM-07-TUR-2002 forces hotels to carry liability insurance. If something happens, guests aren’t left with the bill.
  • NOM-10-TUR-2001 protects tourists with clear contracts. No fine-print traps.

Together, these rules keep vacation fun instead of risky.

How to Spot a Problem

Look around your hotel room. If you see dust on the fan, smell revenge in the bathroom, or notice shiny food under heat lamps, something is wrong. In these cases, your hotel may not be following the NOMs.

What Guests Can Do

Guests are not powerless. If you spot dirty rooms, pests, or spoiled food, you can act.

  • File a complaint online with COFEPRIS.
  • Or call 800 033 50 50 (only available in Mexico) for help.

These are legal obligations. Therefore, hotels that fail to comply can face real consequences.

Why It Matters for Baja

Tourism keeps Baja alive. Visitors want tacos, tequila, and sunsets—not stomachaches or bug bites. Also, hotel hygiene protects the region’s reputation.

One bad review about cockroaches can spread faster than a hurricane. In today’s travel world, cleanliness is marketing.

Know Your Rights

When you book a stay, remember:

  1. You deserve safety. NOMs are mandatory.
  2. Contracts must be clear. No vague charges.
  3. Insurance is required. Hotels must cover accidents.
  4. Food must be safe. Strange smells or pests? Report them.

GGNorth Bottom Line

Vacations should bring memories, not medical bills. If sheets smell funky, the pool looks cloudy, or the food seems risky, don’t ignore it.

File a complaint. Hotels that break the rules need more than bad Yelp reviews. They need accountability.

So when you check in, remember: margaritas are optional, hygiene is not. Baja deserves better, and so do you.

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HARVESTS
 Articles

Drink, eat, and dance at Casa Luna’s Harvest Bohemia

If you think Valle de Guadalupe is all fancy bottles and whispered tasting notes, think again. Viñadas lifts the dust off the vineyards and invites everyone to sip, chew, and laugh through the valley.

Behind it is Emprendedores del Valle de Guadalupe A.C., a coalition of over 200 local businesses: farmers, winemakers, chefs, brewers, hoteliers—all working together to prove wine culture can be fun and welcoming.

A Saturday for the senses

On September 6, Casa Luna hosts the first edition of Cosecha Bohemia. Tickets are 200 pesos. That buys a welcome glass, free tastings from 2–3 p.m., and access to a feast that feels like a tour of the valley itself.

Pork roasted vuelta y vuelta spins until it gleams bronze, smoky as a campfire night. Lamb tacos arrive dripping, earthy, and comforting. Ceviches sparkle like shards of citrus sunlight. Sushi rolls line up like bright mosaics. Paella steams golden with saffron, heavy and generous. Pizzas bubble with blistered crusts, the kind you burn your tongue on but forgive instantly. And then the cheese boards—little landscapes of nutty, creamy, salty bites waiting for the next sip.

#HARVESTS 2025

Wines worth discovering

You’ll taste pours from Vinos ATP, Don Tomás, Contemplación, Meléndez, Xaroma, and Maglén. These aren’t names plastered on every list, but some already shine.

Full disclosure—I haven’t tried them yet. I plan to on Saturday. Let’s discover together, one pour at a time.

Music, family, and bohemian flair

Wine is just the start. Live music and a bohemian-style show will set the rhythm. Families stroll. Couples dance. Friends laugh between bites, already promising to return for the next Viñada.

This is what Viñadas does best: make the valley approachable. Some say the experience has grown costly. Here, you get another way in—authentic, joyful, and not heavy on the wallet.

A calendar worth following

Cosecha Bohemia is one stop on a twelve-date journey. From May through November, Viñadas spreads across wineries, restaurants, and ranches. Each event blends wine, gastronomy, and culture, keeping weekends full and glasses never empty.

Collaboration is the valley’s secret ingredient. Together, the entrepreneurs keep Guadalupe vibrant, ensuring visitors leave with stained lips, full bellies, and stories worth retelling.

So mark the date. Casa Luna will be ready—doors open, music playing, and a glass waiting in your hand.

Tickets and info: edvg.mx or (646) 103 7653.

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Monsoon Moves Into Baja: Rain, Thunder and That Power Wobble
 Articles

Monsoon 101: What’s Up This Time

The Mexican Monsoon is our not‑so‑secret summer guest. It flips wind patterns and drags in humidity from both the Gulf of Mexico and the Gulf of California .

Baja lies on its fringe, so rain’s usually shy—think sudden summer sprinkles, not monsoon home invasions .

Those moisture surges from the Gulf of California—like a sneaky wet wave that barrels up the Gulf—often spark the action .

This Week’s Forecast: Baja’s Mid-Week Weather

Starting Monday (today) afternoon through Wednesday night, monsoon moisture is expected to push into Baja. Mountains get the first round of showers, heavy downpours, and lightning shows. Keep your shoes and phones dry.

Even Mexicali and San Felipe might score surprise storms—show up uninvited, yes. So yes, umbrellas are a must.

Elsewhere? Rain odds are low, but officials are on watch. And yes, the 9‑1‑1 number still works—no need to get creative.

Power Woes in the Rain

Meanwhile, locals are raising eyebrows about those wild CFE voltage swings. Cleaning up that mess amid lightning storms? That’s asking the power crew to dance in flip‑flops. Let’s hope repairs hold, or we’ll all be charging our phones with portable generators.

Why Monsoon Timing Matters

Monsoon rains are short, intense, and often hit hard. Hard‑packed arid soil doesn’t absorb quickly—flash floods are the kind of drama no one wants .

Still, those storm clouds help. They lower the heat and mop the air. But don’t get spoiled—lightning can spark fires, even when the rain looks helpful .

Power Prep Checklist for Locals

  • Watch official updates (yes, “watch TV” still works).
  • Secure loose objects—wind loves surprise missile launches.
  • Have a flashlight or battery stash.
  • And unplug chargers during storms—no one wants fried electronics when the clouds clear.

Final Word

A bit of rain, a flicker of thunder, and hopefully no power dramas. It’s that sweet middle ground: weather that keeps us entertained, but not stuck in the dark. Monsoon’s on its way—pull your rain boots closer.

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Sip & Crunch
 Articles, Tijuana, Wine

Wine Without Borders 2025 Brings Baja Energy to Tijuana

Tijuana’s biggest wine party is back. On Saturday, October 11th, 2025, the 4th Festival Wine Without Borders takes over the Campestre Golf Club at 3 pm. This is where Baja wine meets Paso Robles, where food meets music, and where nobody asks grapes for their passport.

Baja shows up strong

More than 40 Baja California wineries will pour over 100 labels, proving our local valleys can hold their own against anyone. Add 30 restaurants serving everything from seafood tostadas to mini burgers, and you’ve got enough food to keep even the “I don’t drink wine” friend happy.

And yes, there’s live music, because swirling your glass looks much better with a rhythm.

Paso Robles crosses the border

This year’s guest region is Paso Robles, California. Expect bold reds and smooth blends. Think of it as a friendly sibling rivalry — but with better glassware.

Organizers explained: “The main goal of the event is to continue promoting the culture of wine to the public on both sides of the border, while also serving as a significant promotional platform for enotourism among national visitors and those from Southern California.”

Smiles Served
#At Baja Terra, food comes with extra love and a grin.

Why this festival is one of a personal favorite

For me, this isn’t just another wine event. It’s one of the best. Why? Because the kitchens aren’t hidden in the back. They’re demonstrative kitchens, where chefs cook in front of you. The food is made with love, and you can tell by the smile of the people serving it. Just ask the team from Baja Terra — last year they made you feel like family.

Pro tip: sign up for the maridaje sessions. You’ll get wine and food pairings with top-quality glasses, turning a sip into a guided trip across flavor country.

The fine print

Tickets are $1,500 pesos. That includes a commemorative glass, tastings, and food samples while supplies last. Attendance is limited, so don’t wait. And sorry — no kids, no pets. This playground is for adults only.

So whether you’re a sommelier who loves to lecture, a weekend warrior with a wine app, or just someone who thinks “oak notes” means drinking outside, this is your festival.

🎟 Tickets: shorturl.at/bJXQj

🍇 Wine Without Borders 2025 — because great wine ignores geography.

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 Articles, Events, Rosarito, Sports, Video

Rosarito’s Ultimate Fun Run: ‘Corre con Don Pisto’ Charity Race for Fitness and Community

Rosarito is lacing up its running shoes — or maybe just its walking shoes — for the first ever Corre con Don Pisto, a community race with a cause that blends exercise, charity, and a splash of local pride.

The press conference introducing the event felt less like a stiff announcement and more like a family reunion. That makes sense, because Don Pisto isn’t just a liquor company; it’s part of the Rosarito DNA. For over 30 years, the brand has been pouring not just drinks, but also steady support into local projects.

This first edition is dedicated to Bernardo Pérez, founder of Don Pisto, who passed away two years ago. Pérez was remembered as a strong, athletic, big-hearted man who rarely turned down an opportunity to help his community. His legacy is now running forward — quite literally — through this race.

The Cause Behind the Course

Proceeds will go to DIF Municipal, specifically to bolster rehabilitation services in Rosarito. Plans include a playful outdoor space for patients beginning the tough process of physical recovery, plus a circuit designed to help restore mobility after injuries. Organizers stressed this is more than just a race: it’s a way to fund hope, therapy, and second chances.

The Route & Rewards

The 5.5 km race kicks off September 7th at 8 a.m., starting and finishing at Don Pisto Castillos on Boulevard Popotla. The route winds through key intersections, with local authorities promising full security, ambulances on site, and traffic control so runners (or walkers, stroller-pushers, and wheelchair participants) can move safely.

Cash prizes are on the line: 3,000 pesos for first place, 2,000 for second, and 1,000 for third, with categories for men, women, and wheelchairs. Registration costs $250 pesos per person and can be done at Don Pisto branches, DIF offices, INDER, or even via WhatsApp if you’re out of town. The first 400 finishers will also score a commemorative medal at the finish line.

A Race for Everyone

Worried you’re not fast enough? Don’t be. As organizers said with a smile, “It’s okay, let’s walk. Bring the stroller, bring the dog, bring the neighbor. The important thing is to show up.”

And yes — because this is Rosarito — the press conference closed with an invitation to enjoy a cold Don Pisto beer. After all, it’s not every day you get to hydrate post-race with the sponsor’s finest brew.

So mark your calendars, Rosarito. Whether you’re sprinting, strolling, or rolling, Corre con Don Pisto is your chance to support the city, honor a local legacy, and maybe even earn a medal. Or at the very least, a well-deserved beer.

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