Ensenada Makes Important Overhaul on Main but Beat-Up Highway

Dust off your patience—roadwork is back in town. The City of Ensenada just kicked off a major pavement rebuild on the Ensenada-Tecate highway, right between the El Sauzal traffic node and Emiliano Zapata Street. And yes, it’s going to slow you down—but there’s light at the end of the construction zone.

Mayor Claudia Agatón Muñiz says the project will tear up and replace over 5,200 square meters of crumbling roadway with tough-as-nails hydraulic concrete. It’s the kind of stuff that lasts—and at 25 centimeters thick, it’s built to take a beating from Baja’s relentless traffic and heat.

The price tag? A cool 8.8 million pesos, coming straight from the federal fund known as FORTAMUN—the Fund for Strengthening Municipalities. And while detours and traffic jams are guaranteed, the city insists it’ll be worth it once the pavement’s done and smooth sailing returns.

In the meantime, the mayor’s asking drivers to take it easy, drive carefully, and expect slowdowns. With heavy equipment, lane closures, and inevitable backups, she recommends giving yourself a little extra time to get where you’re going—and maybe leave the road rage at home.

While this stretch is under the knife, the city says the long-term payoff is fewer potholes, smoother drives, and better flow between Ensenada and Tecate. So next time you’re stuck behind a bulldozer in Sauzal, just remember: you’re helping build a better commute. Eventually.

Got somewhere to be? Either leave early or bring snacks. This road’s not going to fix itself overnight.

More Signs, Smoother Roads on the 2000 Corridor

Drivers on the Tijuana–Rosarito 2000 highway might notice some new changes—and they’re not just cosmetic. The state’s infrastructure department (SIDURT) is in the middle of adding fresh road signs and fixing up a five-kilometer stretch that’s seen more than its share of accidents over the years.

The new signs include directions to Ensenada and downtown Rosarito, plus posted speed limits of 60 and 40 km/h near the Rosarito-Ensenada junction. It’s part of a push to reduce wrecks in a spot that’s become notorious for crashes.

In addition to the signage, workers have been patching potholes, fixing the shoulders, and cleaning up the medians between KM 35 and KM 40, in both directions.

SIDURT’s top official, Arturo Espinoza Jaramillo, said the signs are there to help drivers make safer choices, and he reminded everyone to stay under the speed limit and actually follow the signs. He also asked drivers to keep the road clean—apparently, some folks have been turning the highway into a dumping ground.

It’s a simple message: slow down, pay attention, and don’t treat the corridor like a racetrack. The smoother ride is just a bonus.

Uber Finally Reaches the Streets of Rosarito—Just in Time for Tourist Season

It’s official—Uber is now rolling through the streets of Playas de Rosarito. The ride-hailing giant just launched operations in the beachside city, and local officials say it couldn’t have come at a better time. With vacation season heating up and the 2025 Tianguis Turístico event on the horizon, both locals and tourists are getting a much-needed boost in mobility.

“This is a huge step forward for Rosarito,” said Mayor Rocío Adame Muñoz. “Visitors now have a safer, easier way to move around and enjoy everything our city has to offer.”

For international visitors, this launch makes getting around Rosarito a lot easier. No need to worry about language barriers or negotiating taxi fares—just open the Uber app, set your pickup point, and go. The app works the same in Rosarito as it does back home, so American tourists in particular will feel right at home. You can even pay with your usual debit or credit card through the app, so there’s no need to carry cash.

Uber’s launch includes all of its top safety features: live GPS tracking, encrypted audio recordings, 911 integration, real-time ride monitoring, and even a PIN system to make sure you get in the right car. The app is also connected to Baja’s emergency response system (C5), giving riders peace of mind at every step.

For residents, Uber also brings new job opportunities. The platform offers flexible income options for people of all walks of life—students, single parents, retirees, and more.

Ensenada Will Be The First City in Mexico to Roll Out Local EV Buses

Move over Tesla, Ensenada is getting its own fleet of electric vehicles—and they’re way bigger than a sedan.

That’s right, our little coastal city is making national headlines as the first in Mexico to launch a full fleet of electric buses, designed and built right here in Mexico by DINA and MegaFlux. The shiny new model? It’s called Taruk—which, honestly, sounds like the name of a sci-fi superhero… and we’re here for it.

In the coming months, 80 Taruk buses will hit the streets in the first stage of a mega plan to eventually roll out 345 units across all 78 public transport routes in Ensenada. If you’ve ever tried to get from one end of town to the other during rush hour, you’ll know just how welcome this is.

Mayor Claudia Agatón is leading the charge—pun intended—and she’s not being subtle about it: “Ensenada isn’t just adopting clean tech, we’re writing the manual for Mexico’s energy transition,” she said. “Our port city is going to be the live lab for proving electric public transport works—both technically and financially.”

Taaruk Bus. Photo courtesy of Dyna México

Each Taruk bus can travel 390 km on a single charge, enough for a full 12-hour workday with the AC on full blast. And yes, they’ve already been tested under real-world conditions in Mexico City—because if a bus can survive that traffic, it can survive anything.

But this isn’t just about swapping diesel fumes for cleaner air. The project is Made in Mexico from start to finish—so every bus represents local jobs, homegrown know-how, and a big win for Mexican manufacturing. According to the numbers: each vehicle creates 25 jobs in the supply chain, and 78 out of every 100 pesos spent stays in the national economy. Compare that with imported buses, where most of the cash flies out of the country faster than a tourist spotting a taco stand.

In Ensenada alone, the project has already generated 50 new specialized jobs, with plans to train another 200 technicians before the end of the year. Plus, MegaFlux will install fast and slow charging stations across the city, working with the national electric utility (CFE) to make sure the grid doesn’t blow a fuse.

And guess what? Other states are watching closely. Baja California Sur, Jalisco, Nuevo León, Hidalgo, Michoacán… they all want in on the action. No surprise there—the federal government has already set its sights on deploying 3,000 electric buses nationwide in the next few years.

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