The Last Puff

1,273 Reasons Baja California Smells Better Than Ever

Once upon a time—okay, not that long ago—smoking indoors was as common as breathing. You could light up in restaurants, bars, even airplanes. Today, lighting up in Baja California’s public spaces is officially out of fashion.

Thanks to the Smoke-Free and Emission-Free Spaces Program, coordinated by the State Institute of Psychiatry (IPEBC) and COEPRIS, more than 1,273 establishments are now certified smoke-free. Hospitals, universities, hotels, and offices have joined the movement toward cleaner air and healthier spaces.

“This program protects health and raises environmental awareness,” said Víctor Salvador Rico Hernández, director of IPEBC. “It reflects Baja’s commitment to a better environment.”

Meanwhile, the numbers keep growing. More than 15,000 awareness talks have been held across the state. In addition, volunteers and students have led “Colillatones,” community events where thousands of cigarette butts are collected from beaches. It’s a small act, yet it sends a strong message: clean air matters.

Why Talk About It Again?

You might wonder why this topic is back in the news. After all, smoking bans aren’t exactly new. But this time, the focus is not only on rules — it’s on results.

The milestone of over a thousand certified smoke-free spaces deserves attention. Each one went through inspections, staff training, and environmental education. Also, this renewed campaign aims to bring more public places, from restaurants to schools, into full compliance.

As a result, Baja is moving from saying “don’t smoke here” to proudly declaring we’re already smoke-free.

  • Volunteers in Baja California join forces to clean cigarette waste from beaches — turning awareness into real action.
  • Baja Cleans the Air, One Butt at a Time

What It Means for Baja California

This initiative goes beyond health. It touches how we live, work, and relax.

  • Now, families can enjoy a meal without tasting someone else’s cigarette.
  • Workers can focus without breathing secondhand smoke for eight hours.
  • Tourists can visit beaches that smell like the ocean, not like an ashtray.

In addition, the program helps reduce litter. Colillas — cigarette filters — are among the most common pollutants worldwide. Each one can contaminate up to 50 liters of water. Because of that, Baja’s cleanup drives have become a meaningful environmental movement, not just a health campaign.

Not Everyone’s Cheering

Of course, change isn’t always easy. Some bar owners say the new rules hurt their business. Others argue about the costs of signage or designated areas.

Even so, the benefits outweigh the complaints. Freedom should never include harming someone else’s lungs. Moreover, the law now includes vaping and electronic devices, closing a loophole that once clouded the air — literally.

To make things easier, the IPEBC offers the 075 helpline, where people can find advice on quitting smoking or joining the certification program.

A Breath of Perspective

Personally, I can’t stand cigarette smoke. Many of my friends from the ’90s smoked like it was part of their wardrobe. They’ve since quit, and they admit life smells better now.

We all have habits we outgrow. Smoking indoors is one of them. Today, we value the taste of food, the smell of coffee, and the comfort of breathing fresh air. And if that’s progress, I’ll gladly inhale it.

What’s Next for Baja

More certifications are on the way, along with beach cleanups and awareness campaigns. Eventually, the goal is for every public space — from offices to hotels — to be 100% smoke-free.

So next time you step into a restaurant, take a deep breath. It’s not smoky nostalgia you’re inhaling — it’s the scent of change.

No Bad News.


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Rolling for Life in Baja’s Pink Route

October rolled in, and with it came a familiar sight across Baja, pink ribbons, smiling nurses, and the humming of mobile health trucks pulling into dusty plazas and town centers. The government’s “Ruta Rosa” campaign is back on the road, taking free mammograms to women who might otherwise never get one.

Governor Marina del Pilar kicked off the campaign in Mexicali this week, flanked by Health Secretary Adrián Medina Amarillas. The message was simple but strong: early detection saves lives.

“We want to make sure that every woman in Baja California has free access to this service, no matter where she lives”

This year the Ruta Rosa will roll through all seven municipalities with three mobile mammography units. The plan is to visit 22 rural and suburban zones that don’t have a single mammogram machine nearby. The health department says they can perform up to 220 screenings per day, completely free.

Last year, thanks to this program, over a thousand women were diagnosed with breast cancer in time to get treatment. Baja California is now slightly above the national average in early detection, which means more women are getting a fighting chance.

Medina Amarillas said the state has managed to keep a 95-percent supply rate for oncology medications, a rare achievement these days. The oncology unit in Mexicali alone has given more than 5,000 radiotherapy sessions.

What stands out this year is how many different groups are joining in, from IMSS and ISSSTE to private clinics and civil associations. There’s even a plan to honor local nonprofits at the end of October in Tijuana’s Parque Esperanto for their work supporting cancer patients.

The governor reminded women that October isn’t the only month to think pink.

“It’s a year-round campaign,” she said, adding that women should practice self-exams regularly and visit clinics whenever they notice something unusual.

It’s easy to forget that breast cancer still tops the list of cancer-related deaths among women in Mexico. Campaigns like the Ruta Rosa might not solve everything, but they sure make the road to prevention a little shorter.

If you spot one of those pink trucks in your town this month, stop by, get checked, and maybe bring your neighbor along. A few minutes could save a life.

Hand Hygiene Day

🧼 It’s Hand Hygiene Day, folks!

Before you grab that taco or adjust your sunglasses — wash your hands. Seriously.

Every May 5, the world celebrates Hand Hygiene Day, and this year the Baja California Health Department joined in, reminding everyone that soap and water are still the OG disease fighters. From the flu to COVID-19, handwashing helps keep the bugs at bay.

Dr. Adrián Medina Amarillas, our state’s health secretary, didn’t mince words: clean hands save lives. He recommends a solid 40–60 seconds of washing — palms, backs, between the fingers, thumbs, under the nails — the works. No soap? Use hand sanitizer with at least 70% alcohol.

#Hand Hygiene Day

👏🏼 But here’s the twist — Mexico’s own ReMIEIE (Red Mexicana Interdisciplinaria de Educación e Investigación en Enfermería) is also backing the campaign, because nurses and researchers know better than anyone: health starts with the basics.

So today, celebrate your hands. Wash ‘em like you mean it. And maybe keep that hand sanitizer handy… just in case.

🧴 Stay soapy, Baja.

Jennifer_Tribute

Jennifer’s Final Gift: A Rosarito Teen’s Legacy

Jennifer Lives On Through Organ Donation

What started as a sunny afternoon in Los Arenales ended in tragedy for 16-year-old Jennifer López Díaz. On Friday, April 11, she suffered a serious accident that caused a traumatic brain injury. Paramedics rushed her to IMSS Clinic 20 in Tijuana, where doctors worked to save her.

Despite their efforts, doctors confirmed that Jennifer had no brain activity. Her family faced the heartbreaking reality as she remained on life support.

But what followed brought hope in the middle of sorrow.

Jennifer’s mother and older sister made a brave choice. They gave permission to donate her organs. That decision gave life to six people. Her heart, liver, kidneys, and corneas went to patients who desperately needed them.

Jennifer wasn’t just generous in death—she was known for her kindness in life. She loved animals, nature, and always cared about others. Her final gift reflected who she truly was.

This moment also shifted the numbers. In 2024, Baja California recorded only 25 organ donors. Until Jennifer, 2025 had seen just four—all cornea donations. Jennifer changed that. She gave more than hope—she set a new standard.

Image courtesy of CNR TV Noticias. Used with permission.

Special medical teams flew in from Monterrey and Mexico City. They handled the transplants with care and precision.

Because of Jennifer, six people will live longer. Her light didn’t go out. It spread.


🕊️

Jennifer López Díaz

April 6, 2009 – April 11, 2025

Your kindness lives on.

This story was published with authorization from CNR TV Noticias. We thank them for sharing Jennifer’s story with us and the community.

San Felipe Hospital Gets a Much-Needed Upgrade (Finally!)

Good news, San Felipe — your community hospital just got a serious facelift. Governor Marina del Pilar Ávila Olmeda stopped by recently to check out the upgrades, which came with a 40-million-peso price tag (that’s around $2.3 million USD, but who’s counting?).

The hospital, part of the IMSS Bienestar system, now boasts shiny new equipment, extra space, and — wait for it — actual specialists! That’s right, no more crossing your fingers that your sprained ankle or mystery stomach pain can hold off until your next trip to Mexicali.

The overhaul included 18 million pesos for infrastructure and 22 million for equipment. That translated into two operating rooms, a recovery area, 20 hospital beds, X-ray services, and a completely revamped emergency room with a shock room, an isolation chamber, and even a lounge for the doctors (because yes, rested doctors are better doctors).

Governor Marina del Pilar made it clear: this is part of an ongoing effort to make healthcare more reliable in San Felipe. With the hospital now in full swing — thanks in part to previous federal construction efforts and current coordination with President Claudia Sheinbaum — the aim is to ensure specialists are permanently stationed here, not just dropping in like seasonal tourists.

Speaking of help, six Cuban doctors are already on staff, and six more were flown in for the busy Semana Santa season. Their specialties cover internal medicine, surgery, anesthesiology, trauma, and orthopedics — basically, all the stuff you hope you won’t need but are glad to have just in case.

So, if you were thinking about testing your luck with that ATV jump — maybe don’t. But if you do, at least now there’s a decent hospital waiting for you on the other side.