Disarming with Cash in Tijuana

Early this year, people in Tijuana started showing up at community centers with guns wrapped in towels, plastic bags, and old shoeboxes. They weren’t there to get in trouble. They were there to get paid.

It’s part of a national campaign called Sí al Desarme, Sí a la Paz, which roughly translates to “Yes to Disarmament, Yes to Peace.” The idea is simple. You hand in your firearm anonymously, no questions asked, and walk away with cash. How much cash depends on what you turn in. A revolver might earn around 8,000 pesos, while something heavier, like an assault rifle, can reach 25,000 pesos.

In Tijuana, the results surprised even the organizers. By mid-October, locals had surrendered 113 guns and over 100,000 rounds of ammunition. Some were pistols, some were long rifles, and a few were the kind of weapons you wouldn’t expect to find outside a military base. The program cost the government about two million pesos, but the payoff is harder to measure. Each gun turned in is one less that can accidentally kill someone at home or end up used in a street crime.

Officials here aren’t naïve. They know most of the people handing over weapons aren’t cartel members. The guns often come from families cleaning out a closet, widows who inherited something they never wanted, or folks who just decided they didn’t need that level of “protection” anymore. But even those small gestures matter.

As one security official told me, the buyback effort is less about collecting hardware and more about building trust. In a city where residents have learned to keep their heads down, showing up at a government booth with a gun in hand takes courage. It means believing, at least for a moment, that peace is possible.

Of course, there are limits. Most of the surrendered weapons are old or cheap, not the shiny assault rifles used in organized crime. The math doesn’t favor big change overnight. Criminals aren’t going to trade a ten-thousand-dollar weapon for a thousand bucks. But for the average citizen, this program offers something else: a sense of participation, a small way to reclaim control over a city that too often feels out of control.

When I visited one of the drop-off sites, there wasn’t much ceremony. People arrived quietly, waited in line, handed their weapons to a uniformed officer, and watched them disappear into a locked container. Some smiled nervously, others avoided eye contact. A few even brought their kids, perhaps wanting to show them what doing the right thing looks like.

Tijuana has seen plenty of government programs come and go, but this one feels different because it’s personal. It’s not about speeches or ribbon cuttings. It’s about a man who finds an old gun in his garage and decides he doesn’t want it around anymore. It’s about a mother who’d rather trade her late husband’s rifle for grocery money. It’s about small acts that, together, form a quiet resistance against the idea that violence is normal here.

Nobody’s pretending that paying people for guns will end the bloodshed in Baja California. But sometimes progress doesn’t roar; it whispers. And in a city like Tijuana, even whispers of peace are worth listening to.

The Beat Begins on Revolución

Why the World Keeps Singing About Tijuana

The Musical Magnetism of Tijuana

It all started with a message from reader Sergio J. Castro. He sent me a curious discovery: a band called The Rebels of Tijuana. Sounds like they should be playing surf-rock at a dive bar on Revolución, right? Well, not quite. They’re from Geneva, Switzerland. They sing in French. And according to their label, they mix psychedelia, folk rock, pop, and Latin jazz — no tequila-soaked mariachi solos in sight.

Sergio’s find made me dive into a musical rabbit hole. Apparently, the world has an ongoing crush on Tijuana, using the name as a muse, metaphor, or marketing hook.

Not From Here, Yet All About Here

There’s a Tijuana Cartel in Australia, a Tijuana Panthers in California, a Tijuana Brooks in Japan, and even Dukes of Tijuana rocking somewhere in Germany. There’s also Boston’s Tijuana Sweethearts — because apparently, no one can resist a little border flavor.

And then, of course, there’s the real deal: Tijuana No! and Los Tucanes de Tijuana, both proudly local and unapologetically loud. Herb Alpert’s Tijuana Brass made the name famous in the 60s, and decades later the fascination continues — from Europe to Spotify playlists full of “Tijuana” in every other title.

So why Tijuana? What is it about this messy, melodic border town that makes even Swiss musicians hum in French about it?

So, Is “Tijuwant” a Genre?

Not yet — though give us time, and someone will surely try.

“Tijuwant” isn’t a style; it’s a feeling. The term was coined by an Australian band, Didion’s Bible, in a song that turns the city’s name into a verb:

“I Tijuwant ya / I Tijuwant ya so bad / Do you? / Tijuant me too?”

It’s not about rhythm; it’s about desire — that restless urge to cross borders, to live the chaos, to feel the push and pull of two worlds colliding.

Most of these songs aren’t written in Tijuana. Many of the artists have never even been here. But the name evokes something universal: danger, freedom, neon lights, and tacos at 2 a.m. It’s the same fascination that made Hemingway romanticize Havana — only here, the soundtrack includes banda trumpets, surf guitars, and car horns.

Blame It on the Border (and the Beat)

Tijuana’s musical magnetism comes from its contradictions. It’s the city where you can hear a brass band and a techno DJ sharing the same block. The place smells like carne asada and sea salt, where Spanglish is its own instrument.

Artists sense that. They feel the border’s tension, the resilience of its people, and the stubborn joy that keeps the city dancing even when headlines scream otherwise.

Herb Alpert saw it in the 60s; Los Tucanes live it daily. And somewhere in Geneva, those Rebels of Tijuana probably dream of Baja sunsets they’ve never seen — yet somehow sound like they have.

So… Do You Tijuwant Ya?

Whether you’re into jazz, rock, or regional Mexican beats, the Tijuana Effect keeps echoing worldwide. There’s even a Spotify playlist with over 260 songs that mention the city — in English, Spanish, French, Turkish, and Italian.

Because Tijuana isn’t just a place. It’s a state of mind — one that can’t be confined by a border fence or a genre label.

So thank you, Sergio J. Castro, for reminding us that even when the world gets noisy, Tijuana still sets the rhythm.

Hit play. You might just Tijuwant ya too.

The Pulse of the Border City
Where chaos meets charm — downtown Tijuana spins to its own tune, one honk and taco at a time.

Calle Segunda Takes the Wheel

New SENTRI Route Gives Border Crossers Hope for Shorter Waits

UPDATE OCT/29/2025: We had previously stated that the SENTRI traffic was moving from Blvd. Padre Kino to Calle Segunda, authorities have now confirmed to us that the new Calle Segunda SENTRI lanes will be IN ADDITION to the ones already available at Blvd. Padre Kino.

Starting mid-November, SENTRI traffic will have additional lanes on Calle Segunda under a four-month pilot to unclog the world’s busiest border.

If you’ve ever crossed back into USA on a Sunday night, you know the smell of despair — exhaust fumes mixed with cheap coffee. We at Gringo Gazette North know it too. Many of our readers — and yes, our reporters — have survived those endless lines crawling toward San Ysidro, trapped somewhere between Spotify playlists and lost patience. You’ve probably seen our Instagram stories from those traffic purgatories, headlights melting into infinity.

That’s why this time, we’re cautiously hopeful. Maybe, just maybe, this new border plan will save us all a few hours — or at least a few nerves.

What’s changing

Come mid-November 2025, Tijuana plans to roll out new SENTRI lanes on Calle Segunda and move All Traffic over to Paseo de los Héroes. Officials describe it as a four-month pilot project designed to untangle congestion at the world’s busiest border crossing. If it works, the setup may become permanent by spring.

The plan’s goal is simple: reduce the massive queues clogging Padre Kino and Vía Rápida, where traffic can stretch all the way to Lázaro Cárdenas High School.

Interactive map detailing current and new Sentri routes. Current Sentri route shown in red, new one shown in green.

Why now

According to Pedro Montejo Peterson, Tijuana’s Secretary of Economic Development, the data made the decision obvious. “Four times more vehicles use SENTRI than general lanes,” he explained. “So we flipped the layout to match demand.”

It’s a rare case of logic in government form. The move also reflects months of coordination with U.S. Customs and Border Protection (CBP), whose staffing levels often determine real-world wait times.

Years in the making

This change didn’t appear overnight. Since 2024, city engineers and border task forces have studied lane flow, traffic density, and the impact on local businesses. For years, SENTRI lanes were limited to Padre Kino, even though demand ballooned. Now, after two studies and multiple consultations, the city finally pressed “go.”

Local business leaders support the effort. “Every minute lost in line is money lost for both sides of the border,” said a member of Tijuana’s Chamber of Commerce. With over 70,000 vehicles crossing daily, improving flow isn’t just about convenience — it’s about keeping the region’s economy breathing.

What people are saying

Regional outlets like Telemundo 20, SanDiegoRed, and Uniradio Baja confirmed the timeline and route changes. The reaction? Mostly relief — with a healthy dose of skepticism. Drivers welcome any solution, but they’ve heard promises before. For now, the plan’s success depends on clear signage, driver cooperation, and a touch of border magic.

What it means for crossers

Here at Gringo Gazette North, we’ve lived those epic waits ourselves. Our team has spent hours inching forward with only podcasts and sarcasm for company. So we’ll be watching closely to see if Calle Segunda becomes the miracle lane we’ve all been praying for.

For SENTRI users, the change could save precious minutes heading north. For “All Traffic” drivers, the hope is less chaos — and fewer wrong turns. Still, expect a learning curve as everyone adjusts to the new route.

City officials promise daily monitoring during the pilot phase. Adjustments will be made as needed, and by early next year, Tijuana will decide whether to make the move permanent.

A cautious optimism

No one expects miracles overnight, but this is the most promising attempt in years to restore flow to San Ysidro. If the experiment works, it could mark a rare moment where border bureaucracy bends to common sense.

And if it doesn’t? Well, you’ll probably see us back in line — phones out, documenting every inch of progress (or lack thereof) for your reading pleasure.

After Years of Bumps, Blvd. 2000 Gets a Real Fix

Tijuana’s Blvd. 2000 Finally Gets a Smooth New Start

If you’ve ever driven down the infamous Blvd. 2000 in Tijuana, you’ve probably asked yourself if your car’s suspension deserved such punishment. Between the potholes, cracks, and random dips, the so-called “express route” connecting Tijuana to Rosarito has been anything but express. But after years of complaints, memes, and broken shocks, the long-awaited reconstruction finally began—and this time, there are actual machines moving, not just promises.

A Road Long Overdue for Help

According to Arturo Espinoza Jaramillo, head of the state’s Infrastructure and Urban Development Secretariat (SIDURT), the official work started on September 15, 2025, along the stretch between the second and fourth kilometer marks of the boulevard. Crews are currently clearing the central median, removing old light posts, and leveling the ground for what will become the first stage of new confined lanes.

That technical term basically means lanes designed to better separate heavy traffic from everyday commuters—something anyone who’s been tailgated by a loaded semi will appreciate. The goal: make this chaotic highway safer and faster for everyone.

What’s in the Plan

This first stage covers 12 kilometers of the total 40 that make up Blvd. 2000. Yes, only 12—but hey, at least it’s a start. As every local knows, the road stretches from the free road to Tecate all the way down to the Tijuana-Mexicali toll booth, and eventually connects to Rosarito. Fixing all of it at once would be ideal, but we’ll take progress over perfection.

SIDURT’s plan includes:

  • Full rehabilitation of existing lanes.
  • Reconstruction of access points and U-turns.
  • Installation of new lighting and drainage systems.
  • And, believe it or not, a three-for-one tree replanting program to replace vegetation removed during construction.

If all goes according to schedule, the project should wrap up by early 2027.

Why It Matters

For years, Blvd. 2000 has been the lifeline between the growing eastern suburbs of Tijuana and the coast of Rosarito. Every day, over 120,000 vehicles travel this route—commuters, families, truckers, and yes, the occasional overconfident Uber driver. But its poor condition turned what should have been a 25-minute drive into a daily obstacle course.

The road’s cracks weren’t just cosmetic. They slowed emergency services, damaged vehicles, and frustrated everyone who depended on it. So, for locals, this project isn’t just about asphalt—it’s about finally seeing public investment where it’s needed most.

A Greener Side of Progress

One of the most interesting parts of the plan is environmental. SIDURT announced that for every tree removed from the central divider, three new ones will be planted in nearby parks. In a city where construction often wins over nature, that’s a refreshing idea—if they actually do it. Tijuana residents have learned to celebrate promises cautiously, but at least this one sounds like a step in the right direction.

Drive Safe, People

Espinoza Jaramillo also asked drivers to behave like civilized humans during construction. That means slowing down, respecting cones and signs, and resisting the urge to test whether their car can jump over heavy machinery. Accidents have been common in the area, and a little patience now could mean a much smoother ride later.

What’s Next

The crews are currently focusing on the northern section of the boulevard, but SIDURT says a southern work front will open soon. Once both sections are underway, residents should see noticeable improvements in traffic flow.

It’s hard not to be a little skeptical—after all, Tijuana drivers have seen their share of half-finished projects—but something about this one feels different. Maybe it’s the scale, or maybe it’s the fact that people have stopped rolling their eyes and started taking pictures of actual progress.

The Big Picture

Whether you call it Corredor 2000 or Blvd. 2000, it’s the same battered road locals have cursed for years. The official name sounds fancier, but everyone from cab drivers to delivery trucks just calls it “the two-thousand.” And while 12 kilometers of repair won’t change everything overnight, it’s a visible start—proof that the government finally noticed that eastern Tijuana exists.

When finished, the boulevard should be smoother, safer, and maybe even a little greener. Drivers will spend less time dodging craters and more time actually getting somewhere.

Sure, we’d love to see all 40 kilometers rebuilt, but as every Tijuanense knows: you can’t drive the whole road until someone fixes the first stretch.

For now, engines are rumbling, dust is flying, and optimism—believe it or not—is back on the road.

After years of bumps, Blvd. 2000 gets a real fix
Baja’s Michelin Constellation

Baja Chefs Win Michelin 2025 Glory in the Valley

Baja California once again proved it isn’t just about fish tacos or tequila shots. And yes, we already told you: wine is the backbone here, not some side note. The 2025 MICHELIN Guide came to town, and the chefs of Baja walked away carrying stars, plates, and the kind of bragging rights usually reserved for French grandmas with secret recipes.

What Those Stars Actually Mean

The Michelin system can feel like a mysterious club. So let’s clear it up. A red star is the classic award. It says the food is worth a special trip. If a restaurant has one star, go. When it has two, change your route. With three, call your banker.

Meanwhile, the Green Star is relatively new (2020). It rewards restaurants committed to sustainability. Think kitchens where the fish isn’t confused about its passport, and the vegetables don’t rack up frequent-flier miles.

Finally, there’s the Bib Gourmand. It isn’t a star, but it matters. It celebrates restaurants that serve incredible food without demanding your mortgage papers at the door.

Valle de Guadalupe Takes the Crown

Here’s the fun part. All five of Baja’s red stars landed in the Valle de Guadalupe. Yes, every single one. Therefore, if you’re not convinced the valley is the capital of Baja dining, you’ve officially missed the memo.

These restaurants aren’t just making plates of food. Instead, they’re serving flavors as layered as the valley sunsets, with dishes that dance between ocean and vineyard.

Sheyla Alvarado Takes the Stage
#Lunario’s chef Sheyla Alvarado beams with pride as she brings a Michelin Star home to the valley.

Green Stars for a Greener Future

The valley also swept the sustainability awards. Olivea, Lunario, Conchas de Piedra, and Deckman’s en el Mogor all grabbed a Green Star. That means they’re not only plating art. They’re farming responsibly, fishing thoughtfully, and cooking with the planet in mind.

Bib Gourmand: Flavor Without the Painful Bill

For diners who prefer to spend pesos on wine instead of entrées, the Bib Gourmand list is a gift. For example, Ensenada classics like Sabina and La Conchería, valley gems like Merak and Villa Torél, and the unstoppable Doña Esthela prove you don’t need a fortune to eat like royalty.

In addition, Carmelita Molino y Cocina in Tijuana joins the list. It shows the border city can serve soul-warming plates with just the right hit of smoke and spice.

Sabina Honored in Ensenada
#The legendary Sabina, queen of Ensenada’s seafood flavors, celebrates her Bib Gourmand with the warmth only she can serve.

The Recommended Hit List

Michelin went even further with 21 recommended restaurants. These range from street tacos that can silence a room (La Principal, El Franc) to high-end temples like Misión 19 and Manzanilla. Meanwhile, valley names such as Primitivo, Latitud 32, Envero, and Bruma Wine Garden reinforce the obvious. If you want the best of Baja, head to the valley.

More Than Plaques on the Wall

Tourism secretary Zaida Luz López pointed out that these recognitions aren’t just for chefs. Instead, they represent farmers, fishers, vineyard workers, and communities who open their doors and pour their hearts into every plate.

Moreover, the stars ripple far beyond the dining rooms. They strengthen local producers, attract international visitors, and boost an entire tourism chain. In other words, it’s not just about dinner—it’s about an economy that grows when the food is this good.

What This Means for Travelers

For visitors, the message is simple. Baja California now stands shoulder to shoulder with the great culinary regions of the world. You can book a table in the valley, sip a glass of Nebbiolo, and enjoy a dish that carries a Michelin star while still watching the chef wave at a neighbor’s goat. Try doing that in Paris.

Bottom Line

The 2025 MICHELIN Guide made it official: Baja California is a heavyweight on the global dining stage. The Valle de Guadalupe dominates with stars, Ensenada offers classics at every price, and Tijuana proves it’s more than street tacos.

So, whether you chase sustainability, fine dining, or the perfect taco, Baja has it all. Michelin has spoken—and this time, the accent is pure Baja.

Photos courtesy of Facebook users documenting the aftermath of the attacks.

Coordinated Attacks Rock Baja California Prosecutor’s Offices

Some nights in Baja California, the sirens are just background noise—an unholy lullaby. But on September 20, that lullaby turned into something harsher.

Armed groups hit the offices of the Fiscalía General del Estado (FGE) in both Tijuana and Ensenada. The attackers stormed the Ensenada branch around midday, firing at the building and setting vehicles ablaze. At the same time, at least two installations in Tijuana were struck. Four state facilities hit in near-synchrony—that’s not local anger, that’s choreography.

Security forces scrambled to lock down the sites. Guards now surround the buildings, patrols circle the blocks, and staff have been displaced while walls are patched and bullet holes filled. But the reinforcement feels like an admission: these buildings are vulnerable, and the people inside are targets.

Fiscalia Offices in Tijuana

Why the Fiscalía?

The Fiscalía is the state’s backbone for prosecutions, the symbol of law and justice. To take a swing at it is to shout: we’re not afraid of you. Attacking police or rival gangs is one thing. Attacking the prosecutors is another. It erodes the public’s already fragile confidence, reminding everyone that even the watchdog bleeds.

And let’s be blunt—when things are quiet, it often means there’s an understanding, spoken or not, between the Fiscalía and the people it’s supposed to be chasing. Calm can be camouflage. So when bullets suddenly rake across government walls, it may be a sign the deal fell apart, or that negotiations were never on the table.

This isn’t a first for Baja. The region has seen its share of blockades, arsons, and warnings from the U.S. Consulate telling staff to shelter in place. But there’s a line that many believed criminal groups would not cross: striking the state directly. That line is gone.

For those living here, expat or local, this is the new equation. Not just fear of stray violence, but the creeping sense that institutions themselves are fragile. It seeps into daily life—how you think about safety, insurance, business, even where you walk after dark.

They say violence speaks when silence fails. And so, just days after the attacks, the Fiscalía of Baja California announced three arrests tied to the bombings and arson at their offices.  The captures followed coordinated raids and a trove of field evidence, according to state officials.  These aren’t wild guesses: prosecutors say they now have “sufficient proof” to hold the suspects under investigation.  The message, unspoken but clear: retaliations exact consequences—if you want to hit the state, expect to be hit back.

Texas Fugitive Busted in Tijuana

Tijuana Cops Nab Texas Fugitive Wanted for Smuggling and …

Rumors in Baja move fast, but sometimes fugitives move faster — at least until the cops slam the brakes on their fun. That’s exactly what happened last week in Tijuana, where a young woman from Texas turned a quiet patrol into a headline.

A Reckless Ride Down Paseo de Santa Fe

At first, it looked like an ordinary afternoon. However, officers from Baja California’s Citizen Security Force spotted a black 2015 Ford Explorer cutting across traffic on Avenida Paseo de Santa Fe. The SUV swerved, braked suddenly, and forced other drivers to dodge out of its way.

Because of her erratic moves, officers turned on their lights and sirens. Eventually, the driver pulled over. She introduced herself as Arielle “N,” a 24-year-old from Lyford, Texas. At that point, she seemed like just another American lost in Tijuana traffic. Yet, the real story started when police ran her name.

Warrants That Read Like Drama Scripts

Immediately, the C5 system revealed a jackpot of trouble. In fact, Arielle had not one but three active warrants in Texas. And no, they weren’t for speeding tickets.

Her record included:

  • Human smuggling.
  • Aggravated assault with a deadly weapon.
  • Theft.

Consequently, what should have been a simple traffic stop turned into an episode fit for television. Forget a rap sheet — this was practically a Netflix mini-series.

Stolen Wheels Add Another Twist

As if the warrants weren’t enough, officers also checked the SUV. Soon, they confirmed it had been reported stolen in Garden Grove, California. So, let’s recap: a Texas fugitive, driving a stolen car from California, caught in Tijuana traffic. Honestly, it sounded less like a police report and more like bad tourism marketing.

From Patrol to Podcast

After confirming everything, officers followed procedure. They cuffed Arielle, read her rights, and turned her over to the authorities. Still, the story doesn’t end there.

Because this arrest has all the ingredients for a viral hit, it could easily inspire a new chapter of the Caza Gringos podcast. Or better yet, maybe Gringo Hunters will grab it for a new episode. Imagine the title: “Warrants, Weapons, and a Stolen Ford Explorer.”

Therefore, if someone from @CazaGringosPodcast or @GringoHuntersShow is scrolling right now, we’ve already done the marketing. Just remember to mention the Gringo Gazette North when the cameras roll.

Mexico Sends a Clear Message

Meanwhile, authorities stressed that Baja is no playground for fugitives. They reminded everyone to report crimes at 911 or 089. As a result, locals and visitors alike can help keep the drama on screen, not on Avenida Santa Fe.

Final Thought

For years, some folks north of the border thought they could cross into Mexico and disappear. No rules, no problems, no consequences. However, that myth is collapsing fast. As this case proves, ya pasa (translation: “it already happens” — meaning crime catches up with you here).

So, if Arielle’s little road trip doesn’t convince you to check your paperwork before driving south, nothing will. At least you’ll know which podcast to tune in to afterward.

Tijuana Fair 2025 Lights Up the City

Food, Music, and Memories Await at Tijuana’s Big Fair

The wait is over. Tijuana’s biggest family party of the year is back, bigger and louder than ever. From August 28 to September 28, the Feria Nacional de Tijuana 2025 takes over Parque Morelos with music, rides, food, and a Palenque lineup so heavy it could tip the border fence.

More Than Concerts

Of course, the lineup is huge, but the fair isn’t just for superfans clutching VIP tickets. Instead, it’s designed for everyone. Families stroll through colorful midway lights, kids spin themselves silly on rides, and abuelas hold court over the food stalls. Meanwhile, you’ll find games, exhibitions, and performances that keep all ages entertained.

A Century of Fun, Border Style

Back in 1915, the first “Feria Típica” gave Tijuana a taste of culture and carnival. Since then, the event has grown into a month-long bash that mixes tradition with modern spectacle. In fact, what began with horse shows and crafts now features roller coasters and stadium-level concerts.

Who’s Playing and Where

The fair runs on two main stages: the Palenque (indoor, ticketed, usually pricier) and the Teatro del Pueblo (outdoor, fair-style). Both offer star power. Here are just a few:

  • Grupo Firme – Palenque, Sept. 28. Tickets start at $925 pesos, VIP runs up to $4,625. Bring tissues for your wallet.
  • Banda MS – Palenque, Sept. 27. Prices range from $1,390 to $3,700. Expect sing-alongs so loud they rival airport noise.
  • Alfredo Olivas – Palenque, Sept. 19. From $1,160 to $3,245. Ballads guaranteed to raise both eyebrows and bar tabs.
  • Eden Muñoz – Palenque, Sept. 25–26. Between $925 and $2,890. Two nights, twice the tears.
  • 90’s Pop Tour – Teatro del Pueblo, Sept. 20. From $250 to $1,500. Nostalgia with a neon glow.
  • Banda El Recodo – Teatro del Pueblo, Sept. 21. Entry runs $200 to $1,000. Mexico’s Mother Band keeps the tradition alive.
  • Paty Cantú & Piso 21 – Teatro del Pueblo, Sept. 28. From $300 to $1,200. Pop anthems for the dreamers.

Tickets and Access

When you buy a ticket, your choice really shapes the night. General gets you inside the show or fairgrounds. Preferente moves you closer to the action with fewer elbows in your ribs. VIP, meanwhile, plants you practically on stage. At the Teatro del Pueblo, tickets are easier on the wallet and often include fairground access too.

Beyond the Music

The fair is also about family bonding. Parents grab tacos al pastor while kids line up for cotton candy taller than they are. Couples wander through craft exhibits. Teens scream their lungs out on roller coasters. Finally, everyone somehow ends up with a giant stuffed bear under their arm.

Why You Should Go

Because it’s not just a concert series—it’s a full-on experience. Music, rides, food, and family collide under Baja’s night sky. While you might go for Banda MS, you’ll stay for the churros, the carnival lights, and the thrill of seeing Tijuana at its brightest.

Sip & Crunch

Wine Without Borders 2025 Brings Baja Energy to Tijuana

Tijuana’s biggest wine party is back. On Saturday, October 11th, 2025, the 4th Festival Wine Without Borders takes over the Campestre Golf Club at 3 pm. This is where Baja wine meets Paso Robles, where food meets music, and where nobody asks grapes for their passport.

Baja shows up strong

More than 40 Baja California wineries will pour over 100 labels, proving our local valleys can hold their own against anyone. Add 30 restaurants serving everything from seafood tostadas to mini burgers, and you’ve got enough food to keep even the “I don’t drink wine” friend happy.

And yes, there’s live music, because swirling your glass looks much better with a rhythm.

Paso Robles crosses the border

This year’s guest region is Paso Robles, California. Expect bold reds and smooth blends. Think of it as a friendly sibling rivalry — but with better glassware.

Organizers explained: “The main goal of the event is to continue promoting the culture of wine to the public on both sides of the border, while also serving as a significant promotional platform for enotourism among national visitors and those from Southern California.”

Smiles Served
#At Baja Terra, food comes with extra love and a grin.

Why this festival is one of a personal favorite

For me, this isn’t just another wine event. It’s one of the best. Why? Because the kitchens aren’t hidden in the back. They’re demonstrative kitchens, where chefs cook in front of you. The food is made with love, and you can tell by the smile of the people serving it. Just ask the team from Baja Terra — last year they made you feel like family.

Pro tip: sign up for the maridaje sessions. You’ll get wine and food pairings with top-quality glasses, turning a sip into a guided trip across flavor country.

The fine print

Tickets are $1,500 pesos. That includes a commemorative glass, tastings, and food samples while supplies last. Attendance is limited, so don’t wait. And sorry — no kids, no pets. This playground is for adults only.

So whether you’re a sommelier who loves to lecture, a weekend warrior with a wine app, or just someone who thinks “oak notes” means drinking outside, this is your festival.

🎟 Tickets: shorturl.at/bJXQj

🍇 Wine Without Borders 2025 — because great wine ignores geography.

State Water Agency Shares Rosarito Desal Plant Progress

Rosarito’s Big Plan to Bring More Water to Ensenada

Rosarito’s dry promise might finally pour

On Friday, August 22, Baja California’s Secretary of Water, Víctor Daniel Amador Barragán, met with Ensenada’s top business group to talk water. Again.

This time, he came with numbers, blueprints, and what sounds like political backing. The focus? The infamous Rosarito Desalination Plant. The one we’ve all heard about, but never actually seen.

2,200 liters per second? That’s the goal

The plan, according to Amador Barragán, is to build the plant under CONAGUA, with the state in charge of operations. The plant is still in the planning and engineering phase — yes, still.

But they’re talking serious numbers now:

  • Capacity: 2,200 liters per second
  • Budget: 15 billion pesos
  • Impact: Double the water supply to Ensenada
  • Bonus: Also benefits Tijuana and Rosarito

If all goes well, this plant could finally put an end to water rotations and last-minute garrafón runs.

A bigger plan for a thirstier Baja

This plant isn’t a solo act. It’s part of the Programa Estatal Hídrico (PEH), which currently includes 58 active projects. The total investment: over 24 billion pesos.

These projects aim to fix everything from drinking water access to wastewater management. And if that’s not enough, there’s the Bono Verde (Green Bond) initiative too.

The Green Bond covers 59 additional projects, worth 3.2 billion pesos:

  • 36 for potable water
  • 19 for sewage
  • 4 for water reuse

It’s a full-on attack against Baja’s water problems — on paper, at least.

The business community wants to believe

The meeting was held with the Consejo Coordinador Empresarial de Ensenada (CCEE). Their president, Julio Salinas López, welcomed the plan and praised the state’s attention to water infrastructure.

He called the project a step toward not only better service, but also poverty reduction. Access to water, he argued, affects health, education, and the economy. And he’s not wrong.

Still, these business leaders have seen plenty of “in-progress” projects stall. So while they’re hopeful, they’re also cautious — and likely keeping an eye on the budget sheet.

This isn’t the first time we’ve heard this

Back in May, we covered the reactivation of this very same plant. It was headline-worthy then, and it still is now.

Baja’s Big Water Fix Starts in Rosarito

Even my dear Martina Dobesh got in on the action. In her Water Watch column, she warned of the risks of continued inaction. Her editorial in July 2024 was clear: no more delays, or the state could face massive water cuts.

A Stark Warning of Water Cuts – A Water Watch Editorial

She said what most people were thinking but few dared to write. You don’t have to agree with her tone to know she’s got a point.

So, will we finally get water or just more words?

Here’s the good news: the plans are detailed, the budget is real, and the political support seems aligned. That’s more than we had five years ago.

The bad news? Nothing has broken ground yet. Not a single pipe has been laid. Not one shovel photo-op. And until that happens, it’s hard to say this time is different.

Still, if you’re tired of hearing your neighbor’s pump running all night, or rationing toilet flushes, this might be a step in the right direction.

Just keep the garrafón around — for now.