Araceli Brown Fights Back After Mexico Freezes Her Bank Accounts

Mexico’s political world has seen its share of storms, but few hit as suddenly as the one surrounding Hilda Araceli Brown Figueredo, a federal congresswoman from the Morena party and former mayor of Rosarito. In late September, the U.S. Treasury Department’s Office of Foreign Assets Control added her name to its sanctions list, accusing her of ties to a network linked to the Sinaloa Cartel. Within hours, Mexico’s own Financial Intelligence Unit followed suit, ordering her bank accounts frozen.

The move came after U.S. officials named several people connected to what they described as the Los Mayos faction, a branch of the Sinaloa Cartel run by René Arzate García, known as “La Rana.” The Treasury statement claimed that Brown worked closely with Candelario Arcega and local businessman Jesús González Lomelí to protect the group’s criminal operations in Rosarito. According to the allegations, they collected payments, placed allies in government, and helped guarantee “security” for cartel activities through Rosarito’s police department.

Brown has publicly rejected all accusations. She said she has no connection to any criminal network, no information about why her name appeared on a sanctions list, and no notice of any bank restrictions at the time the U.S. announcement came out. She even said she crossed into the United States days before the news broke without issue. But things changed quickly once Mexico’s financial watchdog moved to act on Washington’s alert. Her accounts were suspended in at least two banks, and her access to private banking services was cut off.

In Mexico, being placed on the blocked persons list under Article 115 of the Credit Institutions Law is not a conviction. It is a preventive measure that stops a person from moving money while authorities investigate. The Financial Intelligence Unit, or UIF, says this step is routine when someone is flagged abroad. It is meant to protect the country’s financial system from possible laundering or illicit transfers. Still, for Brown, the move felt less like a formality and more like a sudden lockdown on her life.

She has now filed an amparo, a legal protection that serves as a constitutional shield in Mexico. The case was registered in a district court in Tijuana. Her filing challenges two actions: being added to the list of blocked persons and the freezing of her assets. If she wins, the court could order the banks to restore her access until the case is resolved. In her argument, she claims her rights were violated because she was never notified or given the chance to defend herself before the freeze took effect.

Meanwhile, the story continues to evolve. Mexican media outlets have reported that the U.S. Treasury briefly removed her name and an accompanying chart from its online statement, leading some officials to suggest that there may have been confusion or even an error. Others insist the connection is too specific to dismiss. For now, the official U.S. position remains unchanged. Her name is still listed, and sanctions are active.

The case has become more than a personal fight for Brown. It highlights the uneasy space between Mexico’s financial sovereignty and its cooperation with U.S. enforcement efforts. When Washington designates someone, Mexico usually reacts within hours, but domestic law still demands that any restriction on property or access must stand on legal ground. The courts will now decide whether the government crossed that line.

For Brown, once known in Rosarito as a straightforward, sometimes defiant public figure, this is a political and personal crisis. She is facing accusations that could end her career and stain her reputation permanently, even if she is never charged with a crime. The court’s decision in the coming weeks will tell whether her shield holds or if the arrows aimed at her have already found their mark.

Marina del Pilar Breaks Silence on Divorce and Moves Forward

Marina del Pilar Confirms Divorce and Keeps Her Cool

It’s official — Governor Marina del Pilar Ávila Olmeda confirmed she’s in the middle of a divorce. And she did it with the kind of calm that makes you blink twice and say, “Wait, did that just happen?”

A Question She Didn’t Dodge

The topic surfaced during her weekly press conference — right around minute 52. A reporter asked a question without being on the list. Instead of ignoring it, the governor leaned in and answered kindly.

“Yes, I’m going through a divorce process,” she said, asking the media to respect her privacy.

Her tone was warm and composed. She described her husband, Carlos Torres Torres, as “a great man and a great father.” Then she moved on. No fireworks, no drama — just honesty.

The Backstory Everyone Remembers

The confirmation didn’t fall from the sky. Back in May 2025, both Marina del Pilar and Torres had their U.S. visas revoked. The move sparked endless speculation about what really happened.

Torres, once an active public official, resigned in June, saying he didn’t want to add more noise to the political atmosphere. He explained that the visa issue was purely administrative, not criminal. Still, the timing made people talk.

Now, with the divorce confirmed, some wonder if those visa troubles or other strategic pressures played a role. The governor hasn’t said — and honestly, she doesn’t owe anyone that explanation.

Why It Matters to Baja

When a public figure leads a border state, even private matters can ripple across politics and perception. Baja California depends on strong leadership, and public attention can easily shift from governance to gossip.

Still, Marina del Pilar handled it like a pro. Instead of hiding, she chose transparency. That decision might become a precedent for how leaders manage their personal lives under public scrutiny.

The Timeline That Raised Eyebrows

  • May 2025: U.S. revokes the couple’s visas.
  • June 2025: Torres resigns from public roles.
  • October 2025: The governor confirms her divorce publicly.

It’s a short timeline, but one that reveals how fast public perception can turn. The question now is whether politics, personal change, or pure coincidence drives this story forward.

Together in Simpler Times
#An official photo of Governor Marina del Pilar Ávila and her husband, shared months before confirming their divorce. Photo: Gobierno de Baja California / Facebook @MarinadelpilarBc

A Lesson in Composure

Marina del Pilar’s response wasn’t defensive. It was human. She didn’t turn the moment into a speech or a show. She answered, smiled, and went back to business.

In today’s political climate, that kind of composure is rare. Most would have ducked, deflected, or blamed the question. She didn’t.

Beyond the Headlines

For Baja, this isn’t just a human-interest story. It’s a test of focus. The state has too much on the table — infrastructure, investment, and regional cooperation — to be distracted by speculation.

Marina del Pilar has asked for privacy, and that’s a fair request. The real story now is how Baja continues to move forward while its leader faces personal change with dignity.

Because if there’s one thing Baja knows well, it’s how to keep going — no matter the storm.

North Capital Forum 2025 – The Future of North America Meets in Mexico City

Baja California Shines Bright in North American Spotlight

Mexico City — Baja California just proved it can do more than tacos, wine, and beach sunsets. It can sell itself as the next big thing for innovation and investment.

At the North Capital Forum (NCF), Governor Marina del Pilar Ávila Olmeda made her message loud and clear. She told business leaders and officials from Mexico, the U.S., and Canada that Baja isn’t only a border state — it’s the bridge that connects entire continents.

“We’re Mexico’s window to Asia,” she said. “Our closeness to California, Arizona, and Canada makes us a highly competitive state.”

A Region Talking Business

The North Capital Forum is a three-day event organized by the U.S.-Mexico Foundation. Each year, it brings together leaders from government, business, and academia to discuss how North America can move forward as one.

Since its first edition in 2022, the forum has grown rapidly. It now blends diplomacy, economics, and a dose of friendly competition. Moreover, it focuses on real collaboration — not just speeches and handshakes.

This year, more than 150 experts joined the event. They shared ideas on nearshoring, the USMCA review, climate action, and smarter trade. As a result, many called it one of the most dynamic editions so far.

Baja’s Voice at the North Capital Forum
#Governor Marina del Pilar Ávila takes the stage at the North Capital Forum in Mexico City, spotlighting Baja California’s rise as North America’s new innovation hub

Baja’s Strong Pitch

Ávila came prepared. So far in 2025, Baja California has attracted $1.57 billion in foreign direct investment. That’s impressive, especially considering global uncertainty.

She also highlighted projects like Punta Colonet, Rosarito’s desalination plant, the Elevated Viaduct, and Otay II. Together, these will boost logistics, trade, and infrastructure across the state.

To make things easier for investors, Baja recently launched a one-stop investment office. This new system speeds up paperwork and simplifies business processes. “We’re here to listen and move forward together,” Ávila said. “We want investors to feel supported every step of the way.”

Why It Matters for Baja

For Baja, this spotlight is a big deal. Through the NCF, the state connects directly with decision-makers who shape the region’s future. Consequently, those conversations can turn into real opportunities and long-term partnerships.

In addition, nearshoring has changed the game. Because many industries are moving closer to North America, Baja’s location gives it an edge. Its ports link to Asia, its border touches California, and its people bring the skills new industries crave.

Therefore, Ávila’s message hit home: Baja isn’t just following trends — it’s helping design North America’s future.

A Bright Future Ahead

The North Capital Forum ended on an optimistic note. Leaders agreed that collaboration remains the smartest way forward. Meanwhile, Baja California continues building bridges, not walls — literally and figuratively.

From clean energy to high-tech corridors, the state is proving it can lead while keeping its down-to-earth charm. And yes, it’s doing all that with sunshine, confidence, and a little border attitude.

Festival Opening at CEART Ensenada

Art, Memory, and a Little Star Wars in Ensenada

The October Festival “Territories of Peace” arrived in Ensenada with color, rhythm, and plenty of heart. It’s a celebration of culture and creativity that reminds us why this coastal city is more than beaches and wine — it’s also soul.

Organized by the Baja California Secretary of Culture, the festival opened at the State Center for the Arts (CEART) and the City Theater. Crowds filled both venues, eager to enjoy performances, exhibitions, and conversations that mixed memory, art, and emotion.

Remembering, Reflecting, and Reconnecting

To begin with, the festival featured a film and panel marking the 57th anniversary of the 1968 Student Movement. It also included the exhibit tour “XV Años HH/CRIA, a tribute to artist Héctor Herrera, who has spent fifteen years creating pieces that spark reflection.

Meanwhile, the multicultural group Sonora brought emotion to the stage with “Memorias de un General.” Through movement, music, and storytelling, the piece connected the audience with Mexico’s collective memory.

“The CEART is a living space that belongs to the community,” said Octavio Gutiérrez García, the center’s general coordinator. “Each activity becomes a bridge for reflection, where locals can see themselves, feel, and share experiences.”

And honestly, that’s a bridge we could all use — especially these days.

Festival of October Arrives in Ensenada
#No tickets, no excuses. The Festival de Octubre turned Ensenada’s plazas into living galleries — free, fun, and totally Baja.

Coming Up Next

As the month continues, the festival’s energy spreads through Ensenada’s cultural scene.

On October 8, the play “Rastreadoras” from Guanajuato takes the stage at the CEART Experimental Forum. This production blends butoh dance, shadow projections, and music to portray the pain and strength of mothers searching for their missing children.

Later, on October 14, audiences will enjoy “El Viaje del Alma.” This Baja California performance offers a soulful night of boleros with just voice and guitar, exploring the beauty of love, heartbreak, and memory.

Finally, on October 17, prepare for an intergalactic trip. The Baja California Orchestra and the State Music System will perform “El Imperio Musical,” a Star Wars tribute with over 90 musicians, directed by Armando Pesqueira.

The show is free, but seats will vanish faster than a Jedi in trouble.

A Statewide Celebration

Throughout Baja California, the October Festival will bring 140 events featuring 943 artists from 12 Mexican states and Los Angeles, California. In every municipality, music, theater, and art will fill public spaces, creating moments of peace and connection.

Importantly, the theme “Territories of Peace” reminds us that culture is more than entertainment — it’s a way to heal, rebuild, and strengthen communities.

Why It Matters to Baja California

Events like this one play a crucial role in shaping Baja California’s cultural identity. Because the region is a crossroads of ideas, languages, and influences, festivals become meeting points where diversity turns into pride. They give artists a platform, invite families to explore their roots, and remind younger generations that creativity isn’t just a pastime — it’s part of who we are. When art fills plazas and theaters, it strengthens the social fabric just as much as any public work project.

Ensenada’s Creative Pulse

For Ensenada, this festival is part of its heartbeat. Between the vineyards and the ocean breeze, creativity continues to define this city. Here, art is not an escape — it’s a mirror, showing who we are and what we hope to become.

From mothers dancing for justice to orchestras celebrating galaxies far, far away, Ensenada’s cultural energy feels alive again. So bring a friend, wear something warm, and let the music do the talking.

Because in Ensenada, peace doesn’t just sound good — it plays in every note.

From “Ensenada Made” to Unpaid: The Fall of EVCR’s Factory

They used to say: “LA-based. Ensenada made.” That was the tagline for EVCR—Evolution & Creation—the activewear brand that insisted its prints, its fabrics, its identity were rooted in both the glam of L.A. and the hands of workers here in Baja. Their signature leggings, often priced at $29.99, carried a dual promise: fashion appeal and local production. But over the last few weeks, the promise is unraveling.

In late September 2025, something changed. The factory in Ensenada—where dozens of workers had come in every day, stitching seams, pressing seams, assembling activewear—pulled the plug. Or at least that’s what employees say: the doors are closed, management is silent, and paychecks haven’t been coming.

It started on September 27, when news broke that EVCR would halt operations. Workers flooded the gates. Some blocked access. Others stood guard over machinery they helped produce. Their cry was simple but urgent: “We haven’t been paid. We still owe rent, food, Infonavit, FONACOT. We deserve answers.”

They say they’ve been without pay for weeks. Some still show up, hoping someone will break the silence. Others have posted pleas on social media: mothers, fathers, people with rent due, bills stacking up. “No tienen para pagar dos semanas de sueldo,” one post said: they don’t have even two weeks’ wages. Management has offered no detailed roadmap for how they intend to settle. Anecdotal rumors claim fines over 40 million pesos for labor violations, but I found no official confirmation. The state labor office is said to be watching—some say preparing to step in—but that still leaves a gulf between principle and practice.

When a factory shuts down without warning, the hurt lands hardest on those with least wiggle room. Workers depend on every peso. Wages aren’t extra—they’re survival. Mexican labor law mandates payment of earned wages, compensation, severance, benefit accruals. But laws are only as effective as their enforcement. For many here, the question is not “Does the law protect me?” but “Can I make the law work in time?”

This moment reveals a deeper conflict buried under glossy brand marketing. EVCR claimed transparency. A direct-to-consumer, local-manufactured identity. But now, in crisis, the promises vanish under layers of silence. The workers didn’t design the prints—they made them. They didn’t write the slogans—they stitched them. Yet their voices are now the loudest in the empty halls.

To outsiders buying a $29.99 pair of leggings, the cost seems modest. But for those who sewed them, the cost may now be existential. Not just pay—but dignity, security, accountability.

Here in Ensenada, this factory closure is not an anomaly. Garment, textile, activewear chains have long operated on tight margins, outsourcing risk until the last moment. When the lights dim, the lowest rungs of the ladder take the fall.

What happens now matters. The Baja California labor authority must act: audits, binding orders, enforcement. EVCR management owes transparency: a full accounting of debts, deadlines, names. Workers deserve not promises but confirmations: what they’re owed, and when they’ll see it. Legal boards of conciliation and arbitration should be empowered to enforce judgments swiftly, not let bureaucracy drown people.

And then there’s the court of public opinion. Consumers who chose EVCR because of its local identity must ask: does “Ensenada made” mean anything when the makers are left unpaid? Media, social pressure, demand for accountability—they can push brands from hiding to responsibility.

Swinging Through Sunshine

Baja Blooms Bright on the Ruta de las Flores

Every fall, Baja sheds her dusty summer coat and slips into something far more dramatic—gold, amber, and tangerine. It’s cempasúchil season, and the land looks like someone spilled sunshine across the hills. These flowers, known as Mexican marigolds, are more than decoration. They’re symbols of memory, warmth, and welcome.

For generations, families have planted them to honor their loved ones during Día de Muertos. Now, those same fields have become part of the Ruta de las Flores, a colorful trail that runs through Tijuana, Rosarito, and Ensenada.

A Golden Tradition in Full Bloom

Between September and November, Baja transforms into a living postcard. The Ruta de las Flores, promoted by Baja California’s Tourism Office, invites locals and travelers alike to visit ranches where flowers stretch as far as the eye can see. It’s an easy day trip, but one that fills your camera roll fast.

Each stop has its own charm. In Tijuana, the Cueros de Venado circuit surrounds you with tidy rows of bright orange blossoms and the hum of bees at work. The scent is earthy with a hint of citrus—something between sunlight and nostalgia.

As you drive south to Rosarito, the landscape softens. The Cañón Alisitos, Cañón Histórico Rosarito, Cañón El Descanso, and Cañón El Médano all burst with color, framed by palm trees and sea breeze. Here, you’ll find local families selling pumpkins, vegetables, and fresh-cut flowers. Some have added mazes, swings, and even altars decorated with papel picado.

And this year, the celebration extends farther south into Ensenada, where Ejido Uruapan joins the route with the rural calm of the Valle de la Grulla. It’s a new addition, but it already feels like it’s been part of the trail forever.

Beyond the Marigolds: MD Vinos Joins the Celebration

While most stops showcase endless fields of orange marigolds, MD Vinos offers a different view of Baja in bloom. Located in the same valley, this small family winery adds its golden touch to the season with a sunflower field right next to its vineyards.

The result is pure harmony—sunflowers rising tall toward the sky while grapevines rest below, waiting for harvest. Visitors can stroll through the sunflower rows (entry is free) or sip a glass of local Chardonnay as the light turns warm and honey-colored. There’s even a pumpkin patch for kids and shaded picnic spots for those who prefer their flowers with a side of rosé.

MD Vinos opens its gates starting October 10, from Tuesday to Sunday (9 a.m.–5 p.m.) and Monday (9 a.m.–3 p.m.). It’s one of several participating spots in the valley, and together they create a perfect mix of color, culture, and flavor.

The Spirit of Baja in Every Petal

The Ruta de las Flores isn’t just for pretty pictures—it’s a story of community. Every bouquet sold supports local families. Every visit brings life to rural tourism. And every marigold grown represents a link between the living and those remembered.

Over the years, this event has helped position Baja as more than just beaches and wine country. It’s also a land where tradition still thrives under the open sky. And while Michoacán may have its famous flower fields, Baja’s version comes with ocean wind, mountain light, and a touch of ranch-style hospitality.

Where the Sunflowers Toast the Sky
#At MD Vinos in Valle de la Grulla, golden sunflowers rise beside the vineyards, proving Baja’s harvest isn’t just in grapes. 📍 Ubicación confirmada: MD Vinos, Ejido Uruapan, Valle de la Grulla, Ensenada.

When to Go and What to Bring

The best time to visit is mid-October, when the flowers reach peak bloom. Bring sunscreen, a hat, and extra space on your phone for photos—you’ll need it. The route can be done by car or with local tour operators, who often include stops for food, shopping, and those irresistible roadside antojitos.

So, before the petals fade and the altars rise, take a drive along the Ruta de las Flores. Wander between the rows. Smell the soil, the sweetness, and the effort it carries. In Baja, beauty isn’t staged—it’s cultivated.

And as we like to say around here: No bad news, just better views.

📍 Find MD Vinos on Google Maps

📞 WhatsApp: 646 383 4353 | 646 116 6397 | 686 232 0539

Splash Baja by Night | Waves, Lights and Flavor

From Waves to Plates, Splash Baja Celebrates 16 Years

From bartender to builder

Baja has many oceanfront eateries, but Splash Baja hits different. The waves smack the rocks, plates land heavy with oysters, and the vibe never feels staged. Nico and Agapo Santos, two brothers with more grit than glamour, built it that way.

Agapo came from Chihuahua chasing law school, only to ditch statutes for sauté pans. He learned high-end American gourmet in kitchens that served venison, buffalo, and even kangaroo. Nico meanwhile poured drinks, charmed tourists, and learned English fast enough to sling jokes at the bar. Together, they traded steady jobs for Bahía Cantiles in 2007, survived a brutal recession, and kept standing when others folded.

That survival streak sparked their next chapter: a raw patch of coast where waves hit the windows. Locals said, “Who eats there?” The Santos brothers said, “Everyone will.” They named it Splash—short, catchy, and exactly what the surf was doing.

An anniversary worth toasting

On September 21, Splash marked its 16th anniversary. While Mexico throws its big party on the 16th, this family-run spot waits a few days to raise its own glass. For regulars, it’s a reminder that while fiestas come and go, some traditions—like oysters and rib-eye by the sea—stick around.

Built block by block

The first menu was stripped to basics: ceviches, tacos, aguachiles, shrimp cocktails. Prices were local, not tourist-trap numbers. Americans already knew the brothers’ hospitality, so curiosity carried them in. Soon enough, Splash had both crowds—weekend locals in flip-flops and Californians with fresh passports.

Growth wasn’t sudden. They bought land in pieces, poured cement when money allowed, and upgraded one slab at a time. Pandemic closures pushed them to improvise an outdoor bar so people could sip beer with take-out. Guests loved it, so the “temporary” fix grew legs.

Today, the property spans more than 1,600 square meters facing the Pacific. It’s a sprawl of patios, decks, and dining rooms where the sea soundtrack never stops.

Adriana brings the sweet side

Every family needs the next generation to shake things up. Enter Adriana, Nico’s daughter. She trained at the Culinary Art School in Tijuana, polished her skills in Barcelona, and brought back a pastry toolkit sharper than a new chef’s knife.

She started with desserts. Think silky tiramisú, caramel-cracked crème brûlée, and glossy tartlets that look like edible jewelry. Sure, there’s still chocolate cake and cheesecake, but Adriana lifted the end of the meal into a new lane. Her long-term dream is a café-bistro with a pastry focus. For now, she feeds the sweet tooth of Splash’s crowd.

Why people stay

Food matters, but Splash’s secret sauce is people. Nico takes care of his crew. Staff stick around, and regulars notice. Ask Sr. Claudio, one of the veterans, why he still loves working here. He’ll grin and give you a story. That culture shows in the service—efficient, warm, sometimes a little chaotic, always real.

The menu mirrors the family’s journey. You’ll find Mexican comfort—chiles rellenos, enchiladas, tacos. You’ll find American grill standards—rib-eye, porterhouse, big sandwiches. There’s Italian too: wood-fired pizzas, fresh pastas, and even a Governor’s Pizza loaded with shrimp. And yes, the mariscos still headline.

The legacy in motion

Splash didn’t just grow; it dragged a sleepy strip of Primo Tapia onto the food map. Neighboring restaurants like El Encanto and Los Portales? Their founders once trained at Splash. Instead of resenting it, the brothers see it as proof they built something bigger than a restaurant.

Future plans include a sushi bar with proper cuts—tuna, salmon, urchin, caviar—the kind of thing a coast like this deserves. Until then, Splash keeps doing what it does best: feeding Baja with heart, hustle, and salt spray.

So next time you roll south, pull off at KM 52.5 of the Libre Rosarito–Ensenada. Sit close enough to feel the spray. Order oysters, steak, and dessert. Don’t forget to ask Claudio why he’s still smiling. And if it’s September 16, raise your glass. You’re not just toasting Mexico—you’re toasting Splash.

Masked Magic Lights Up Valle de Guadalupe at Castillo Ferrer

The Valle de Guadalupe knows wine, paella, and opera. However, it has never seen masks, fire shows, and aerial spirals—until now. Castillo Ferrer is launching the first edition of Renacimiento Mascaradas this October 4, creating a carnival of elegance with a Baja twist.

A New Signature Event

For years, Castillo Ferrer celebrated harvest with different themes. One year it leaned Mexican, another went patriotic in September. Because of that inconsistency, organizers decided it was time for one identity. As director Luis Alonso Altamirano said, “This is our renaissance.”

The word Renacimiento honors Italy’s 15th-century masquerades. Yet it also marks the vineyard’s revival of concerts, paused after the pandemic. Before that, Castillo Ferrer hosted acts like Tigres del Norte. Now, the stage returns.

A Program Full of Surprises

The party runs from 4 p.m. to midnight. Guests will enjoy grape-stomping, live music, and circus-style spectacles. Meanwhile, acrobats, jugglers, fire artists, and stilt walkers will keep the night electric.

Artistic director César Cervantes even promises Baja’s only aerial spiral performance. In other words, Cirque du Soleil finally meets Cabernet.

The stage is set—literally. Installations for Renacimiento Mascaradas are already taking shape at Castillo Ferrer’s vineyard grounds.

Music Across Centuries

Violinist Luis Henry will welcome guests with a DJ-violin duo. Later, he joins a string orchestra mixing Bach, Vivaldi, Coldplay, and boleros. Because nothing says Renaissance like waltzing to “Clocks” under vineyard lights.

Dress Code and Tickets

The event is formal. Women wear dresses, men suits. Ties are optional, but jackets are required. Every ticket includes a mask, although guests can bring their own—yes, lucha libre counts.

General admission costs $900 pesos. VIP tickets are $1,700 pesos, with extras like a glass and bottle of wine. Tickets are available on PrimeraFila.mx, City Express Tijuana, or at the winery box office.

Safety and Comfort

Organizers expect around 1,000 guests, though the venue can hold 2,000. Because no one should risk driving after Tempranillo, PB Tours will run shuttles from Ensenada and Tijuana.

A Baja Tradition in the Making

Renaissance masquerades blurred social lines. Everyone mingled freely, hidden behind masks. This festival aims for the same spirit. Finally, Valle de Guadalupe gets its own masked ball.

So prepare your gown, shine your shoes, or grab that lucha mask. Castillo Ferrer promises mystery, music, and midnight firelight this October 4.

Insurance Pros Gather at Corona del Valle

On September 26, 2025, the vineyards of Corona del Valle in Ensenada swapped their usual symphony of cork pops and clinking glasses for something a little different: the buzz of insurance talk. The Mexican Association of Insurance and Bonding Agencies (AMASFAC) held its 21st Regional Pacific North Congress, drawing in agents from all over Baja California, plus colleagues from Sonora, Sinaloa, and beyond.

This wasn’t just another corporate mixer. It was a full-scale meet-up where Mexico’s most trusted insurance agents traded strategies, heard inspiring talks, and—of course—did some serious networking. Bernabé “Bernie” Hernández, president of AMASFAC’s Tijuana section and our good friend from Bernie’s Insurance, personally invited us to attend and cover the event.

Ana Gabriela León Vegas, president of AMASFAC Ensenada, summed up the purpose of the gathering perfectly:

“These events are designed to keep us informed and updated in the insurance field so we can do better business. Most of the agents belonging to AMASFAC attend, and we are recognized by society, our colleagues, insurance companies, and institutions as the most reliable insurance agents.”

For anyone shopping for coverage, that’s the key point—when you deal with an AMASFAC agent, you know you’re working with a licensed professional recognized at the national level.

Ana Gabriela Leon, president of AMASFAC, Ensenada Chapter.

Throughout the day, attendees discussed industry changes, customer experience, and the everyday realities of selling trust in uncertain times. Panels and presentations touched on everything from motivational stories to practical agreements with hospitals—yes, even free parking at Hospital Ángeles in Tijuana made the list of perks negotiated for clients.

It wasn’t all spreadsheets and policy talk. There were lighter moments too—like the gifting of fancy chocolates, jokes among colleagues, and remembering leaders who left a mark on the organization. The atmosphere was more family reunion than dry convention, proving once again that AMASFAC isn’t just about policies, it’s about people.

For Ensenada, hosting the congress meant putting the region on the map as more than a wine destination. The Corona del Valle backdrop made sure every conversation came with a side of vineyard views. Between the barrels and the PowerPoints, the message was clear: the insurance sector in Baja is alive, well, and working hard to stay relevant for the clients who depend on it.

Baja’s Michelin Constellation

Baja Chefs Win Michelin 2025 Glory in the Valley

Baja California once again proved it isn’t just about fish tacos or tequila shots. And yes, we already told you: wine is the backbone here, not some side note. The 2025 MICHELIN Guide came to town, and the chefs of Baja walked away carrying stars, plates, and the kind of bragging rights usually reserved for French grandmas with secret recipes.

What Those Stars Actually Mean

The Michelin system can feel like a mysterious club. So let’s clear it up. A red star is the classic award. It says the food is worth a special trip. If a restaurant has one star, go. When it has two, change your route. With three, call your banker.

Meanwhile, the Green Star is relatively new (2020). It rewards restaurants committed to sustainability. Think kitchens where the fish isn’t confused about its passport, and the vegetables don’t rack up frequent-flier miles.

Finally, there’s the Bib Gourmand. It isn’t a star, but it matters. It celebrates restaurants that serve incredible food without demanding your mortgage papers at the door.

Valle de Guadalupe Takes the Crown

Here’s the fun part. All five of Baja’s red stars landed in the Valle de Guadalupe. Yes, every single one. Therefore, if you’re not convinced the valley is the capital of Baja dining, you’ve officially missed the memo.

These restaurants aren’t just making plates of food. Instead, they’re serving flavors as layered as the valley sunsets, with dishes that dance between ocean and vineyard.

Sheyla Alvarado Takes the Stage
#Lunario’s chef Sheyla Alvarado beams with pride as she brings a Michelin Star home to the valley.

Green Stars for a Greener Future

The valley also swept the sustainability awards. Olivea, Lunario, Conchas de Piedra, and Deckman’s en el Mogor all grabbed a Green Star. That means they’re not only plating art. They’re farming responsibly, fishing thoughtfully, and cooking with the planet in mind.

Bib Gourmand: Flavor Without the Painful Bill

For diners who prefer to spend pesos on wine instead of entrées, the Bib Gourmand list is a gift. For example, Ensenada classics like Sabina and La Conchería, valley gems like Merak and Villa Torél, and the unstoppable Doña Esthela prove you don’t need a fortune to eat like royalty.

In addition, Carmelita Molino y Cocina in Tijuana joins the list. It shows the border city can serve soul-warming plates with just the right hit of smoke and spice.

Sabina Honored in Ensenada
#The legendary Sabina, queen of Ensenada’s seafood flavors, celebrates her Bib Gourmand with the warmth only she can serve.

The Recommended Hit List

Michelin went even further with 21 recommended restaurants. These range from street tacos that can silence a room (La Principal, El Franc) to high-end temples like Misión 19 and Manzanilla. Meanwhile, valley names such as Primitivo, Latitud 32, Envero, and Bruma Wine Garden reinforce the obvious. If you want the best of Baja, head to the valley.

More Than Plaques on the Wall

Tourism secretary Zaida Luz López pointed out that these recognitions aren’t just for chefs. Instead, they represent farmers, fishers, vineyard workers, and communities who open their doors and pour their hearts into every plate.

Moreover, the stars ripple far beyond the dining rooms. They strengthen local producers, attract international visitors, and boost an entire tourism chain. In other words, it’s not just about dinner—it’s about an economy that grows when the food is this good.

What This Means for Travelers

For visitors, the message is simple. Baja California now stands shoulder to shoulder with the great culinary regions of the world. You can book a table in the valley, sip a glass of Nebbiolo, and enjoy a dish that carries a Michelin star while still watching the chef wave at a neighbor’s goat. Try doing that in Paris.

Bottom Line

The 2025 MICHELIN Guide made it official: Baja California is a heavyweight on the global dining stage. The Valle de Guadalupe dominates with stars, Ensenada offers classics at every price, and Tijuana proves it’s more than street tacos.

So, whether you chase sustainability, fine dining, or the perfect taco, Baja has it all. Michelin has spoken—and this time, the accent is pure Baja.