It’s official—Uber is now rolling through the streets of Playas de Rosarito. The ride-hailing giant just launched operations in the beachside city, and local officials say it couldn’t have come at a better time. With vacation season heating up and the 2025 Tianguis Turístico event on the horizon, both locals and tourists are getting a much-needed boost in mobility.
“This is a huge step forward for Rosarito,” said Mayor Rocío Adame Muñoz. “Visitors now have a safer, easier way to move around and enjoy everything our city has to offer.”
For international visitors, this launch makes getting around Rosarito a lot easier. No need to worry about language barriers or negotiating taxi fares—just open the Uber app, set your pickup point, and go. The app works the same in Rosarito as it does back home, so American tourists in particular will feel right at home. You can even pay with your usual debit or credit card through the app, so there’s no need to carry cash.
Uber’s launch includes all of its top safety features: live GPS tracking, encrypted audio recordings, 911 integration, real-time ride monitoring, and even a PIN system to make sure you get in the right car. The app is also connected to Baja’s emergency response system (C5), giving riders peace of mind at every step.
For residents, Uber also brings new job opportunities. The platform offers flexible income options for people of all walks of life—students, single parents, retirees, and more.
