Everything Ready for the SCORE San Felipe 250 in Baja California

San Felipe is gearing up to host one of the most anticipated events on the international off-road racing calendar—the 38th edition of the SCORE San Felipe 250, running from April 3 to April 6. With strong support from the State Government led by Governor Marina del Pilar, this event is set to bring both adrenaline and a boost to local tourism.

So far, 234 teams have registered from all over the globe, including Argentina, New Zealand, Canada, Australia, the United States, Japan, and Mexico. Registrations remain open until April 3, with numbers expected to keep climbing.

State Tourism Secretary Miguel Aguíñiga Rodríguez put it best: “The SCORE San Felipe 250 is more than just a race—it’s a tourism engine that puts Baja California on the world stage. It celebrates the union of sport, adventure, and our unique hospitality as a destination.”

Participants have already begun familiarizing themselves with the official 250-mile route through extreme terrain—a challenging stretch that promises plenty of technical hurdles in the San Felipe desert.

Event Schedule:

• Thursday, April 3: Trophy Trucks take part in an exclusive qualification round.

• Friday, April 4: Official mechanical inspections (Tech & Contingency) kick off, with a meet-up for fans, media, and racers.

• Saturday, April 5: 6:00 a.m. – Motorcycles and Quads hit the track; 10:00 a.m. – Four-wheel vehicles officially take off.

• Sunday, April 6: The event wraps up with an award ceremony celebrating the off-road spirit.

For more details on the race, visit score-international.com and bajacalifornia.travel.

Rosarito’s Spring Break 2025: A Mixed Bag for Local Tourism

Rosarito’s business community is expressing concern over the noticeable decline in American spring breakers this season. Gustavo Torres Ramírez, president of the Consejo Coordinador Empresarial (CCE) and a hotelier, noted a 15% drop in hotel occupancy compared to last year. Despite efforts like discounts and joint promotions with restaurants and beach clubs, the anticipated influx of young American tourists hasn’t materialized.

Torres Ramírez attributes this downturn to economic uncertainties in the U.S., suggesting that fears of a recession are prompting potential visitors to tighten their belts and prioritize financial stability over vacations. This cautious spending behavior is reflected in decreased activity on booking platforms like Booking.com and Expedia, as travelers delay or cancel plans.

Despite these challenges, Rosarito continues to host vibrant Spring Break events aimed at attracting both domestic and international visitors. Papas&Beer, a renowned beachfront venue, is offering four consecutive weekends of festivities featuring live performances from artists like Diplo, Sexyy Red, Wiz Khalifa, and Lil Jon. These events promise pool parties, open bars, and beachfront concerts designed to create unforgettable experiences for attendees. 

Additionally, the Spring Break Bike Fest 2025 took place from March 21st to 23rd at Coco Beach. This action-packed weekend included motorcycle stunts, live performances by artists such as G. Perico and WC “The Shadiest One”, and access to multiple clubs with open bars. 

Looking ahead, the local tourism sector is pinning hopes on the upcoming Tianguis Turístico in April to provide a much-needed boost. However, Torres Ramírez warns that summer occupancy rates may continue to lag behind 2024 figures. He emphasizes the importance of addressing persistent issues, such as police corruption affecting tourists, which tarnishes Rosarito’s image and deters potential visitors.

While the current season presents hurdles, Rosarito’s commitment to hosting dynamic events and improving the tourist experience reflects a proactive approach to revitalizing its appeal as a premier Spring Break destination.

Rosarito Gears Up for the 2025 Tianguis Turístico

Get ready, Rosarito! The 2025 Tianguis Turístico is just around the corner, and the city is expecting over 10,000 visitors from April 28 to May 1 at the Baja California Center.

Mayor Rocío Adame Muñoz is leading the charge, ensuring the event boosts local tourism and the economy. She acknowledged the efforts of President Claudia Sheinbaum and Governor Marina del Pilar Ávila in bringing this major international event to Baja California.

Hotels, restaurants, and local businesses are set to benefit big-time, as thousands of industry professionals and tourists flood the area. Adame Muñoz also assured visitors that her administration is fully committed to providing a safe and top-tier experience for everyone attending.

With just weeks to go, Rosarito is rolling out the red carpet for what promises to be one of the biggest tourism events of the year!

Get Ready for the “El Bebé” Fishing Tournament in Rosarito This March 30th

Rosarito’s “Playa El Bebé” will host the first round of Baja California’s state fishing competition this coming Sunday, March 30th, and organizers are expecting a strong turnout. Last year, the event drew nearly 150 anglers from across the state and Southern California.

The competition is part of the official calendar of SEPESCA BC, supported by Governor Marina del Pilar Ávila Olmeda’s administration, and organized by the Baja California Fishing Clubs Association. This year’s tournament is being hosted by TJ Fishing Club, represented by Nemesio Salazar Vázquez and Omar Reyes Moreno.

This event is the first of three selective beach fishing tournaments that will qualify participants for the State Championship. The tournament will kick off at 5:00 AM, with registration for anglers. The official start of fishing will be at 7:00 AM, and the weigh-in will close at 1:00 PM, allowing participants who are in line by that time to still compete.

At the end of the day, prizes will be awarded in categories such as children’s, women’s, mojarra, and other species. There will also be raffles and food made with local fish.

For those interested in participating, details on registration, costs, rules, and prizes can be found by calling 664 493 6014 or 664 339 9173, or by emailing tjfishingclub@gmail.com. More information is also available on their website.

In support of the event, Victor Hugo Méndez, head of Sport Fishing at SEPESCA BC, presented financial support to the organizers to help cover event expenses.

If you want to compete, you can sign up the day of the event or pre-register at Pesca del Mar Outdoors in Ensenada or Fishing Crew Store in La Gloria.

Looking ahead, the next two rounds of the state competition will take place on April 27th at Sunset Beach in Ensenada, hosted by Club Pura Vida, and on July 20th at Playa El Pabellón in San Quintín, organized by Pioleros del Valle de San Quintín.

Top anglers from these events will have the chance to represent Baja California in the VI National Beach Sport Fishing Championship, held September 19-20 at Playa Manzanilla, Jalisco.

The 2nd Baja Women’s Conference is Here to Save Your Sanity: Ready to Recharge?

Ladies of Baja, it’s time to dust off your best yoga pants and get ready for a day that’s all about you—no kids, no partners, no to-do lists. Just you, a bunch of like-minded women, and an agenda that’s all about recharging those life batteries. 

Mark your calendars for Saturday, September 21st, because from 8:30 AM to 4:00 PM, the Second Baja Women’s Conference is taking over CEART in Rosarito. Think of it as a spa day for the soul, but with more chakras, a splash of creativity, and a side of salsa—yes, dancing, not the dip.

This isn’t your average conference where you nod off after too much coffee. No, this is a day designed to make you feel like the rockstar you are. Whether you’re looking to rediscover your creative side, sort out your chakras, or just want to have a comfortable chat about sex (because, why not?), there’s something here for everyone.

Sessions will be offered in English, Spanish, and even a bit of Spanglish because we know you’ve got that bilingual game down. Here’s just a taste of what’s on the menu:

Bilingual Sessions: Start your day with Gloria Snyder’s “Women’s Circle,” where you’ll find and strengthen your voice in life, speech, and even song with Carol Clary’s “Find and Strengthen Your Voice in Life, Speech, and Song.” If you’re in need of some serious zen, don’t miss Rose Lee’s “Chakras, Reiki, Singing Bowls.”

English Sessions: Things get spicy with Sherri Jaye’s “A Comfortable Chat on Sex,” where nothing’s off-limits. On the more holistic side, Winifred Morice will dive into “Nutrition: Wellness is an Inside Job,” while Sue McDevitt explores the “Role of Creativity in Self Care.”

For those of you who’ve been carrying the weight of the world, Alice Vernoux’s “Female Myth of Servitude: Reframing the Caretaker Role” is a must-attend. Heal through art with Shauna Robeson’s “Healing Art Therapy,” and learn how to stock a pantry that would make any nutritionist proud with Karen Schuppert’s “Building a Healthy Pantry.” 

If you’ve got some thoughts about your end-of-life plans but haven’t quite put them on paper, Marti and Karri Benjamin will guide you through “Making Your End-of-Life Wishes Known.”  Stress got you down? Maria Denzin will help you balance it all out in “Stress and Creating Balance.” Suzanne Mulroy takes a deep dive into what it means to be truly healthy in “Rethinking Dis-ease and What it Means to Be Healthy.” Marti Benjamin returns with “Flourish: The Science of Well-being,” and if you’ve got some old wounds that need tending, Elizabeth Bello’s “Transforming Trauma to Passion” will show you how to turn that pain into power.

And let’s not forget the often-ignored but totally important topic of menopause and andropause—Dr. Gloria Godinez has you covered in “Menopause and Andropause.”

Spanish Sessions: For our Spanish-speaking sisters, Dra. Gloria Godinez will also be discussing “Entendiendo la Menopausia y la Andropausia,” while Dra. Neblina Ninel Vega Salazar will explore “La Otra Cara de la Depresión.” If you’ve been carrying childhood baggage, Lic. Claudia Araujo’s “Sanando a Tu Niña Interior” is where you need to be. Creativity doesn’t just have to be in English—Sue McDevitt’s “El Papel de la Creatividad en el Autocuidado” will be offered en español as well. 

Gloria Snyder returns with “El Poder de tu Palabra,” a session that will have you owning your voice in no time. And for those looking to reclaim their power, Dra. Elvia Moreno Berry’s “Mujeres y Empoderamiento” and Nina Raffaele Aponte’s “Empoderamiento de la Nutrición Holística” will be essential stops on your conference journey.

But wait, there’s more! The day wraps up with a salsa dancing lesson from the fabulous Gabriela López Arnaut. So, not only will you leave with a recharged mind and spirit, but you’ll also have some new moves to show off at your next fiesta.

Why Should You Care? 

Let’s be real. Life gets hectic. Between work, family, and the occasional meltdown over where to put the avocado toast on the food pyramid, we all need a day to step back and focus on number one: YOU. The Baja Women’s Conference is your golden ticket to do just that. You’ll leave feeling refreshed, motivated, and maybe even a little bit wiser—or at least with a better pantry.

And hey, it’s not just about the sessions. It’s about connecting with other women who get it, who’ve been there, done that, and might even have the T-shirt. This is your tribe, and they’re waiting to meet you.

Tickets are going fast (because who wouldn’t want in on this?), so grab yours online for $65.00. If you’re more of a last-minute planner, they’re $75.00 at the door. Head over to Baja Women’s Conference Website for all the details, session info, and to snag your ticket before they’re gone.

And let’s not forget to give a shoutout to the conference’s advertising sponsor, The Shack Sports Bar and Grill, because nothing says “women’s empowerment” like knowing where to grab a cold one after a day of self-care.

So, whether you’re looking to strengthen your voice, balance your chakras, or just have a good laugh while learning a thing or two, the Second Baja Women’s Conference is where you need to be. This isn’t just an event—it’s an investment in yourself. And let’s face it, you’re worth it.

Don’t miss out on this chance to recharge, refocus, and maybe even learn how to dance like nobody’s watching (but if they are, you’ll be ready). See you there, chicas!

Get Ready for “El Grito”! Mexico’s Independence Day in Baja

It’s that time of year again—when the air is filled with the smell of tacos, the crackle of fireworks, and the undeniable urge to shout “¡Viva México!” at the top of your lungs. Yes, we’re talking about Mexico’s Independence Day! And this isn’t just your regular run-of-the-mill, let’s-light-a-sparkler type of celebration. No, folks, this is big. Bigger than your neighbor’s oversized sombrero, and possibly louder too (Los Ángeles Azules, anyone?).

So, What’s the Big Deal About September 16th?

Let’s clear this up. September 16th marks Mexico’s official Independence Day. If you thought Cinco de Mayo was the big one, well, you’ve probably spent too much time at tourist bars. Independence Day is when Mexico celebrates breaking free from Spanish rule—think of it as the country’s 4th of July but with way more spice. This year’s festivities are packing a punch across Baja, and you’re definitely going to want to be part of it. And lucky for you, there’s no shortage of events to choose from.

The Grito: Not Just Yelling—It’s Patriotic

First things first: the “Grito de Independencia.” If you’re new to the scene, here’s the deal. It all goes down the night of September 15th when local officials (in outfits that put Uncle Sam to shame) step out onto balconies and reenact the legendary call to arms, originally screamed by priest Miguel Hidalgo in 1810. Thousands gather in town squares, and once the cry is done, the party kicks off. Think of it like when the ball drops on New Year’s Eve, but instead of confetti, there are churros.

Baja’s Events—Where to Be and Why

Tijuana: Tijuana is pulling out all the stops this year with Sonora Dinamita leading the celebrations. The event kicks off at 6:00 PM at the Glorieta del Monumento a Miguel Hidalgo, and let’s just say, if you’re not dancing, you’re doing it wrong. With music that’ll have everyone moving, and fireworks lighting up the sky, it’s a fiesta you won’t want to miss.

Rosarito: For those in Rosarito, the Palacio Municipal will host a lively verbena popular starting at 6:00 PM. Expect delicious Mexican street food, traditional crafts, and artisanal goods. Live music will start at 7:00 PM, keeping the energy high until the Grito at 10:00 PM, delivered by the mayor herself. The festivities continue with music until midnight, ensuring a night filled with joy and community spirit.

Ensenada: If you’re in Ensenada, get ready for a traditional Mexican fiesta at the Explanada del DIF Municipal. There’s no big-name performance this year, but the night will be filled with the authentic spirit of Mexico: live music, dance performances, and, of course, delicious street food at 6:00 pm. So, while you may not have Sonora Dinamita to groove to, the atmosphere will more than make up for it with a strong focus on cultural pride and community spirit.

Mexicali: Over in Mexicali, the party’s getting kicked up a notch with Los Ángeles Azules taking over at 11:00 PM. The Grito will be followed by a massive fireworks show, tons of food stands (you’ll want to visit at least twice), and a crowd that’s as lively as the tacos are spicy. If you’re up for a dance marathon under the Baja sky, Mexicali is the place to be.

Now, before you head out to any of these events, here are a few tips to make sure you’re fiesta-ready:

Wear something green, white, or red. Yes, you’ll feel like you’re auditioning for a Mexican flag-themed pageant, but it’s all in good fun.

Get your grito voice ready. Whether you’re shouting “¡Viva México!” or something that sort of sounds like it, volume matters. So don’t hold back.

Pace your taco intake or pozole, tamales chile en nogada, tinga (Almost all mexican plates you can imagine together) . We get it. The sight of freshly made tacos al pastor can make anyone weak at the knees. But if you’re planning to make it through the night, a slow and steady approach will serve you well. Trust us, you don’t want to tap out before the fireworks.

You might be wondering, “Why should I get involved?” Well, aside from the fact that it’s a blast, celebrating Mexico’s Independence Day is a way to connect with the local community. Whether you’ve lived in Baja for years or just touched down last week, this is a moment where everyone comes together, united by good food, great music, and, of course, the love of tequila.

Besides, who doesn’t love a good excuse to party? You can always tell your friends back home that you’re “immersing yourself in the local culture.” You might even learn a thing or two about Mexican history between cumbia beats. But mostly, you’ll leave with a full stomach, new friends, and a head full of fireworks.

So put on your best sombrero, grab your friends, and get ready for a night filled with fireworks, fun, and lots of gritos. ¡Viva México, indeed! 

Muestra del Vino 2024 Brings Wine, Music, and Food Together

The 2024 Fiestas de la Vendimia kicked off this friday August 2nd in style as wine lovers gathered at Ensenada’s Riviera Cultural Center for the much-anticipated Muestra del Vino. Now in its 34th edition, this event showcased some of the best wines that Baja California has to offer. Guests had the chance to sample 168 different wines—reds, whites, and rosés—from various local producers. With commemorative glasses in hand, attendees strolled through the event, stopping at different stations to sip and chat with winemakers. And of course, what’s wine without great food? Over 50 top-notch local restaurants brought their best dishes, pairing perfectly with the wines on offer.

It wasn’t just about the wine. Live music filled the air as guests wandered the scenic gardens and halls of the Riviera Center. From norteño beats to smooth jazz and lively cumbia, the music had everyone in good spirits. And to cap off the evening, Kinky rocked the stage, lighting up the night with their electric performance.

This year’s event wasn’t limited to showcasing Baja California wines. Chihuahua was featured as a guest wine region, adding a bit of variety to the offerings and building connections between different wine-producing areas in Mexico.

If you missed it, don’t worry. Muestra del Vino is an annual must-do. With a ticket price of 1,350 pesos, it definitely was a great deal for a night filled with fantastic wine, gourmet food, and live entertainment. Just remember, it’s an adults-only event—no kids or pets allowed.

Just like every year Muestra del Vino isn’t just a wine tasting event—it’s a celebration of Mexican wine culture, where great flavors and good times come together. Ready for next year?

Rosarito Takes Center Stage with First Opera Encounter

BY ARCHER INGRAM

Gear up, opera lovers and curious bystanders! The city of Playas de Rosarito in Baja California is gearing up to host its first-ever Opera Encounter in Rosarito (ENOR), set to transform the State Center for the Arts into the opera hub of the region from July 27 to August 3. This inaugural event is not just a series of performances; it’s a cultural movement aimed at making opera accessible and enjoyable for all.

The Baja California Secretary of Culture is spearheading this initiative, with a packed schedule that includes masterclasses, rehearsal sessions, insightful lectures, and riveting recitals. The event will gather a mix of experienced maestros, professional singers, and up-and-coming talents, all dedicated to providing a unique artistic experience that cultivates a deeper appreciation for this majestic art form.

According to Marco Antonio Nuño Sánchez, the coordinator of CEART Playas de Rosarito, the essence of ENOR is to foster artistic development, broaden the opera’s appeal to new audiences, and strengthen the cultural community. “By creating spaces for opera, we aim to not only entertain but also educate and inspire connections among local, national, and international artists,” Nuño Sánchez remarked.

This sentiment is echoed by Javier Carrillo, the artistic coordinator of ENOR Rosarito, who emphasized the festival’s role in breaking down the elitist barriers often associated with opera. “ENOR is designed to integrate opera culture in a natural and accessible setting for everyone. This week-long event focuses on unveiling the behind-the-scenes of opera production, from singer preparation to the complexities of staging an opera,” Carrillo explained.

One of the highlights of the Opera Encounter is the grand concert “Il baccio di Tosca,” scheduled for July 31. This performance will commemorate the centennial of Giacomo Puccini’s passing by bringing to life scenes from his iconic opera “Tosca.” The event will feature renowned opera stars Maria Katzarava as Floria Tosca, César Sánchez as Mario Cavaradossi, and Carlos Conde as Il Barone Scarpia. They will be accompanied by the Ghukasyan String Orchestra with Andrés Sarre at the piano, under the skilled direction of Armando Pesqueira, coordinator of the State Music System of Baja California.

As ENOR draws to a close, the festival will segue into the twelfth edition of the “Opera by the Sea Festival,” which will take place at the CEART Rosarito arts esplanade. This event is free to the public, further emphasizing the initiative’s goal to make cultural events accessible to a broader audience.

Local businesses and tourism operators are also set to benefit from the influx of visitors and cultural aficionados expected to attend the festival. This aligns with the broader vision of the organizers to not only enrich the cultural landscape but also stimulate the local economy through high-quality artistic events.

For those interested in experiencing this operatic extravaganza, further details about the program and ticket information can be found on the websites and social media pages of the Baja California Secretary of Culture and CEART Playas de Rosarito. This is a golden opportunity to immerse yourself in the world of opera right in the heart of Baja California.

Tijuana’s Ultimate Wine Festival Returns!

UPDATE: This event date was changed to Saturday, October 5th, 2024.

Get ready to sip and savor, wine enthusiasts! The third edition of the “Festival Vino sin Fronteras” (Wine Without Borders Festival) is set to take Tijuana by storm on Saturday, June 29th at Club Campestre Tijuana, starting at 3:00 PM. This fantastic event is all about bridging our border with the rich enological and gastronomical offerings of the region, thanks to the efforts of the Comité Provino Baja California. 

Last Wednesday, June 12th, a press conference was held at the CANIRAC Tijuana conference room to unveil all the juicy details of this year’s festival. Attendees included representatives from Provino Baja California, Zaida López Sánchez, President of CANIRAC Tijuana, Dr. Karim Chalita Rodríguez, President of COTUCO Tijuana, and José de Jesús Quiñónez, Deputy Secretary of Tourism of Baja California. 

“The main goal of the event is to continue promoting the culture of wine to the public on both sides of the border, while also serving as a significant promotional platform for enotourism among national visitors and those from Southern California,” emphasized Juan Carlos Ochoa, General Manager of Provino. 

This year, the festival moves to the picturesque Club Campestre Tijuana, providing an ideal atmosphere surrounded by trees to enhance the enogastronomic experience. Attendees will get to enjoy the best from the Valle de Guadalupe and Baja California’s wine valleys, with 45 participating wineries offering tastings and sales of over 100 wine labels, including whites, rosés, reds, and sparkling wines. Additionally, Temecula, CA, will be the guest wine region, featuring prominent wineries such as Doffo Winery, Falkner Winery, Churon Winery, and Oak Mountain Winery, enriching the event’s wine selection. 

Thanks to a partnership with the National Chamber of the Restaurant and Seasoned Food Industry (CANIRAC) of Tijuana, the festival will feature 25 regional restaurants from Tijuana, Ensenada, Valle de Guadalupe, Tecate, and Rosarito. These establishments will offer a variety of gastronomic samples, supported by supplies from Distribuidora La Canasta, and some will also sell dishes. 

The musical lineup is set to entertain with regional talent, including DJ Maury de la Vara spinning retro ’80s tunes, DJ Amy with contemporary electronic sounds, and DJ Winstone closing the night with a tropical set guaranteed to get everyone dancing. The main act will be Astros de Mendoza, a Mexican duo with 12 years of experience, who will delight the crowd with their blend of organic and electronic tropical sounds. 

Tickets are priced at $1,500 MXN per person, including a wine glass and tastings of wine and food (while supplies last). Attendees are encouraged to arrive on time to fully enjoy the enogastronomic and musical experience. The event also has a social impact, as part of the proceeds will support Provino Baja California’s projects benefiting the communities of the wine valleys, such as the reconstruction of San Vicente Park in the Valle de San Vicente, south of Ensenada, where the Antigua Ruta del Vino is located. 

Tickets can be purchased at various Farmacias Roma locations in Rosarito (Giramar Juárez), Tijuana (Paseo Playas, Triángulo de Oro, Campestre, Las Américas, Conquistador, Hipódromo, La Mesa, Tropicana, Plaza Torre Agua Caliente, Zona Río Urbana, Chapultepec, Cuauhtémoc), Mexicali (Justo Sierra, Caballito, Plaza 686), and Ensenada (Parque Revolución).  Online tickets are available here.

Get Ready for the Sassy Fine Art Festival 2024!

Rosarito is about to get a whole lot sassier! On Saturday, June 8th, from 11:00 am to 5:00 pm, Hacienda Km 43 will host the Sassy Fine Art Festival. This all-day event promises a feast for the senses, featuring 23 of northern Baja’s finest artists, live music, delicious food from Chef Santos, and three fully stocked bars. It’s set to be a day of pure enjoyment.

The festival, inspired by the talents of Marlen Caster and Polo Valencia, will showcase a range of artistic brilliance. Marlen Caster’s glowing-in-the-dark artwork highlights the tragedy of discarded fishing nets in the sea. Her pieces are nothing short of mesmerizing. Polo Valencia, a seasoned artist with a gallery in Popotla since 1988, has helped curate the festival’s lineup. Polo’s gallery has attracted celebrities like Mel Gibson and James Cameron, and he has a knack for discovering incredible talent.

Adding to the excitement, Canadian author Marnie Ross, now residing in San Felipe, will be present to share her Baja-set murder mystery series. Young talents Maky Garcia Romero, and brothers Tonatiuh and Emiliano Ramírez, are also set to impress with their work.

The entertainment lineup is equally stellar. World-class violinist Jose Enrique Tovar, formerly of the Venezuelan Symphony Orchestra, will perform. Jose, now living in Mexico, is renowned for his versatility, seamlessly switching from classical violin to fiddle.

Following Jose is Storyteller, a band of seasoned rockers guaranteed to get the crowd moving. Known for their infectious energy, drummer Todd and lead guitarist Dante, along with the rest of the band, promise to deliver a performance that will have everyone dancing.

The Sassy Fine Art Festival’s first year is shaping up to be an unforgettable celebration of art, music, and community. From stunning visual art to live performances and culinary delights, this event is all about enjoying the finer things in life.

Don’t miss out on what promises to be an unforgettable day at the Sassy Fine Art Festival!

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