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Breaking News, Events, Rosarito

Rosarito’s Spring Break 2025: A Mixed Bag for Local Tourism

Rosarito’s business community is expressing concern over the noticeable decline in American spring breakers this season. Gustavo Torres Ramírez, president of the Consejo Coordinador Empresarial (CCE) and a hotelier, noted a 15% drop in hotel occupancy compared to last year. Despite efforts like discounts and joint promotions with restaurants and beach clubs, the anticipated influx of young American tourists hasn’t materialized.

Torres Ramírez attributes this downturn to economic uncertainties in the U.S., suggesting that fears of a recession are prompting potential visitors to tighten their belts and prioritize financial stability over vacations. This cautious spending behavior is reflected in decreased activity on booking platforms like Booking.com and Expedia, as travelers delay or cancel plans.

Despite these challenges, Rosarito continues to host vibrant Spring Break events aimed at attracting both domestic and international visitors. Papas&Beer, a renowned beachfront venue, is offering four consecutive weekends of festivities featuring live performances from artists like Diplo, Sexyy Red, Wiz Khalifa, and Lil Jon. These events promise pool parties, open bars, and beachfront concerts designed to create unforgettable experiences for attendees. 

Additionally, the Spring Break Bike Fest 2025 is set to take place from March 21st to 23rd at Coco Beach. This action-packed weekend includes motorcycle stunts, live performances by artists such as G. Perico and WC “The Shadiest One”, and access to multiple clubs with open bars. 

Looking ahead, the local tourism sector is pinning hopes on the upcoming Tianguis Turístico in April to provide a much-needed boost. However, Torres Ramírez warns that summer occupancy rates may continue to lag behind 2024 figures. He emphasizes the importance of addressing persistent issues, such as police corruption affecting tourists, which tarnishes Rosarito’s image and deters potential visitors.

While the current season presents hurdles, Rosarito’s commitment to hosting dynamic events and improving the tourist experience reflects a proactive approach to revitalizing its appeal as a premier Spring Break destination.

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 Breaking News, Humane Society, Local Politics, Public Security, Rosarito

Four State Police Officers Temporarily Removed in Rosarito Amid Complaints

Four officers from the State Police have been temporarily removed from duty in Rosarito following two formal complaints since the state police took over local security on March 7th.

According to Baja California’s Secretary of Citizen Security, Laureano Carrillo Rodríguez, one complaint was filed with the State Attorney General’s Office, while another was submitted to the Internal Control Body of the security department.

“We’ve had people come forward with complaints about the state police. So far, there are two formal cases, and we are investigating,” said Carrillo Rodríguez.

He also addressed allegations circulating on social media, stating that they are being looked into, but no additional formal reports have been filed.

Officers Reassigned, No Concrete Evidence Yet

Regarding the status of the four officers, Carrillo Rodríguez clarified that they have been relocated for safety reasons while the Internal Control Body conducts an investigation.

“There is no evidence linking them to the accusations, but they have been reassigned while we investigate,” he explained.

Since March 7th, the State Police have been in charge of security in Rosarito, replacing the 264 municipal officers who are currently undergoing psychological, medical, and toxicology tests, along with social background checks and polygraph exams as part of a vetting process. Even their firearms are being inspected for serial numbers and codes.

It’s not every day that you see officers being held accountable, but sometimes justice happens when you least expect it. Hopefully, this is just the beginning of a much-needed clean-up in Rosarito’s security forces.

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 Baja Norte, Breaking News, Local Politics, Rosarito, Water

Rosarito’s Desalination Plant Confirmed: A Game Changer for Water Supply and Tourism

Rosarito is set to get its own desalination plant, as confirmed by Mexico’s President Claudia Sheinbaum during her morning press conference. The project, part of the National Water Plan, is moving forward with an estimated investment of 12 billion pesos ($648 million USD).

“Yes, we are going to build it… We will make the desalination plant in Baja California a reality,” Sheinbaum stated.

Rosarito’s Mayor Rocío Adame wasted no time celebrating the news. “The desalination plant is happening! This project will be key to improving water supply in South Rosarito and protecting our beaches,” she wrote on social media.

A Sustainable Future for Rosarito

The plant, classified as a Greenfield project, will have a production capacity of 2,200 liters per second, ensuring a sustainable water supply for the region. According to Proyectos México, the most recent review took place on March 12, 2025, with Banobras and Fonadin backing the initiative.

Beyond water infrastructure, Rosarito is also making waves in tourism and sustainability. Mayor Adame’s administration is actively working toward National Tourism Quality Certification, a seal that guarantees high standards and environmental responsibility for destinations across Mexico.

“This certification is a comprehensive recognition of quality and sustainability in tourism,” explained Paul Corona Rodríguez, president of COTUCO Rosarito.

With major infrastructure investments and a strong focus on eco-friendly tourism, Rosarito is on track to become a national leader in regional development.

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 Baja Norte, Breaking News, Events, Rosarito

Rosarito Gears Up for the 2025 Tianguis Turístico

Get ready, Rosarito! The 2025 Tianguis Turístico is just around the corner, and the city is expecting over 10,000 visitors from April 28 to May 1 at the Baja California Center.

Mayor Rocío Adame Muñoz is leading the charge, ensuring the event boosts local tourism and the economy. She acknowledged the efforts of President Claudia Sheinbaum and Governor Marina del Pilar Ávila in bringing this major international event to Baja California.

Hotels, restaurants, and local businesses are set to benefit big-time, as thousands of industry professionals and tourists flood the area. Adame Muñoz also assured visitors that her administration is fully committed to providing a safe and top-tier experience for everyone attending.

With just weeks to go, Rosarito is rolling out the red carpet for what promises to be one of the biggest tourism events of the year!

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 Breaking News, Calendar of Events, Events, Fish Report, Rosarito, Sports

Get Ready for the “El Bebé” Fishing Tournament in Rosarito This March 30th

Rosarito’s “Playa El Bebé” will host the first round of Baja California’s state fishing competition this coming Sunday, March 30th, and organizers are expecting a strong turnout. Last year, the event drew nearly 150 anglers from across the state and Southern California.

The competition is part of the official calendar of SEPESCA BC, supported by Governor Marina del Pilar Ávila Olmeda’s administration, and organized by the Baja California Fishing Clubs Association. This year’s tournament is being hosted by TJ Fishing Club, represented by Nemesio Salazar Vázquez and Omar Reyes Moreno.

This event is the first of three selective beach fishing tournaments that will qualify participants for the State Championship. The tournament will kick off at 5:00 AM, with registration for anglers. The official start of fishing will be at 7:00 AM, and the weigh-in will close at 1:00 PM, allowing participants who are in line by that time to still compete.

At the end of the day, prizes will be awarded in categories such as children’s, women’s, mojarra, and other species. There will also be raffles and food made with local fish.

For those interested in participating, details on registration, costs, rules, and prizes can be found by calling 664 493 6014 or 664 339 9173, or by emailing tjfishingclub@gmail.com. More information is also available on their website.

In support of the event, Victor Hugo Méndez, head of Sport Fishing at SEPESCA BC, presented financial support to the organizers to help cover event expenses.

If you want to compete, you can sign up the day of the event or pre-register at Pesca del Mar Outdoors in Ensenada or Fishing Crew Store in La Gloria.

Looking ahead, the next two rounds of the state competition will take place on April 27th at Sunset Beach in Ensenada, hosted by Club Pura Vida, and on July 20th at Playa El Pabellón in San Quintín, organized by Pioleros del Valle de San Quintín.

Top anglers from these events will have the chance to represent Baja California in the VI National Beach Sport Fishing Championship, held September 19-20 at Playa Manzanilla, Jalisco.

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 Breaking News, Rosarito

Rosarito Invests 22 Million Pesos in Major Infrastructure Projects for Primo Tapia

The Rosarito City Council has approved a significant 22.2 million pesos investment in public works for Primo Tapia, the southern area of the city. This investment is part of the 52.7 million pesos budget for 2025 infrastructure projects.

Mayor Rocío Adame Muñoz emphasized that the southern region is a key priority for her administration. “This area is essential for our growth, and we’re committed to projects that improve the quality of life for residents,” she stated.

The investment will fund several important projects, including the paving of Guadalupe Rivera, Procopio Zazueta Olivas, Rodolfo Márquez, and Regino streets. Additional projects include housing for fire victims and an upgraded audiovisual room at Rosarito Underwater Park.

These improvements aim to enhance traffic flow, connectivity, and daily life for Primo Tapia residents. The new homes and park upgrades will also improve the area’s infrastructure and quality of life.

In addition, the council approved Rosarito’s participation in the 2025-2027 Municipal Performance Guide (GDM), a program designed by the Secretariat of the Interior to boost municipal development. They also approved financial adjustments for urban planning, sports, and social welfare departments.

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 Articles, Breaking News

Dry Winter and Santa Ana Winds: Baja California Faces Heightened Wildfire Risk

If you’ve noticed those strong Santa Ana winds lately, you’re not imagining things. According to María Tereza Cavazos Pérez, a researcher from Cicese’s Department of Physical Oceanography, these conditions are typical during a La Niña event—but this year, they come with an added danger. A dry winter and intense winds are creating a perfect storm for wildfires in Baja California.

La Niña, which can last over a year, took its time arriving after being forecasted back in mid-2024. It’s now firmly in place, and satellite imagery confirms that since early January, strong winds have been blowing from the continent toward the Pacific. This has created high-pressure conditions, sunny skies, and those infamous Santa Ana winds sweeping through California and northern Baja.

The outlook? Dry weather is expected to stick around until at least the end of January, with little rain on the horizon. This dryness, coupled with strong winds, means an increased risk of wildfires. Recent blazes in Maneadero, Ojos Negros, Valle de la Trinidad, El Tigre, and Tecate highlight the danger. In fact, Baja California’s border region is considered a wildfire hotspot, especially under these conditions.

Dr. Cavazos warns that fires in Baja could be as catastrophic as those seen in Los Angeles, where even with advanced resources and technologies, controlling wildfires has been a massive challenge. “If they can’t manage it, what can we do?” she asks. She stresses the need for heightened awareness and preventative actions: no flicking cigarette butts, no burning trash, and definitely no campfires.

Globally, the risk of extreme weather events is rising due to climate change and phenomena like La Niña. The dry conditions in Baja California are a stark reminder that these aren’t isolated issues—they’re part of a larger trend that demands attention.

So, stay vigilant, Baja. It’s fire season, and every small action counts in preventing disaster. Let’s keep those winds blowing, but without the flames.

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 Articles, Breaking News

Programs to Support Deported Mexicans Expanded

Deported Mexicans arriving back into Baja California will now have access to federal support programs, including resources available directly within shelters, according to Alejandro Ruiz Uribe, the regional delegate for Federal Welfare Programs in Baja California. Ruiz Uribe shared the news following a meeting with the Business Coordinating Council of Ensenada (CCEE), led by Marco Antonio Estudillo Bernal.

The Mexican government has provided extensive training to officials to improve their treatment of deported migrants. Drawing on past experiences in Tijuana, Chihuahua, and Matamoros during the Trump administration, Ruiz Uribe emphasized that the shelters will now serve as entry points for social programs like Jóvenes Construyendo el Futuro (Youth Building the Future), pensions for seniors, and childcare support for mothers with young children.

“Each person arriving at a shelter will have the chance to enroll in these programs and receive benefits either on-site or in their hometowns,” said Ruiz Uribe.

Expanding Welfare Access

Ruiz Uribe also discussed efforts to increase funding for welfare programs in Baja California, aiming for an additional 48 billion pesos to serve over 583,000 beneficiaries. Currently, more than 360,000 seniors in the state receive a pension of 6,200 pesos, while 30,000 working mothers benefit from childcare stipends.

With these measures, the government is committed to offering comprehensive support for deportees and expanding welfare initiatives for vulnerable communities in the region.

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 Articles, Breaking News, Rosarito

Quinta Los Delfines Estate Sale: A Historic Opportunity

Proceeds from the sale will go toward expanding La Misión Performing Arts Center

Step into history and culture at the Quinta Los Delfines Estate Sale, a one-of-a-kind event taking place on February 7th and 8th, with a special VIP preview on February 6th. This extraordinary sale offers a rare chance to acquire antique heirlooms, artwork, and collectibles from a family deeply connected to Baja California’s history and cultural growth.

The story of Quinta Los Delfines began in 1950 when Esther López de González Saravia was inspired by then-President Miguel Alemán to invest in Baja California as part of a tourism initiative. Over the years, Esther and her son, José Miguel, developed a passion for art and antiques, amassing an impressive collection and dreaming of creating a cultural complex with a museum and theater. Today, the estate has evolved into a vibrant community hub, hosting theater productions, art classes, and cultural events that benefit residents, expats, and nonprofits like Cruz Roja and Rotary.

To support the continued growth of its programs and facilities, Quinta Los Delfines is letting go of cherished pieces from its collection. Items up for sale include fine furniture, porcelain dinnerware, sculptures, collectible models, paintings, books, and much more. A highlight of the weekend is the live auction of premium items and a silent auction, both happening on Saturday from noon to 2 pm.

The event kicks off with the exclusive White Diamond VIP Preview on February 6th from 4:00 to 6:00 pm. For $25, attendees can enjoy champagne, caviar, hors d’oeuvres, and a sneak peek at the auction items. The main estate sale will run Friday and Saturday from 9 am to 5 pm, offering something for everyone, from casual collectors to seasoned antique enthusiasts.

Proceeds from the sale will go toward expanding La Misión Performing Arts Center, ensuring that Quinta Los Delfines continues to be a cultural beacon for years to come. The estate sale represents not just a chance to own a piece of Baja California’s history but also an opportunity to support its vibrant future.

Don’t miss this unique event filled with history, art, and the spirit of community. For more information, contact quintalosdelfines@gmail.com and get ready to explore a treasure trove of Baja California’s rich cultural heritage.

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 Articles, Breaking News

New Baja Highway to Boost Jobs and Connectivity

Big news, amigos! Ensenada is gearing up for a massive road project that promises to ease your scenic drives while beefing up the job market. The upcoming alternative route to the bustling Scenic Road is not just a pathway; it’s a job creator with over 10,500 positions revving up over the next four years. This was all laid out in a recent morning spiel by none other than President Claudia Sheinbaum Pardo, as part of her grand National Road Infrastructure Program.

The focus of the program? Connectivity, with a hearty side of community support, especially for the areas that could really use a leg up. With a total stretch of 24 kilometers and a hefty tag of 3.5 billion pesos, this two-lane construction dubbed the ‘Bypass from Tijuana to Ensenada’ is set to begin its life as a pile of studies and projects this coming year.

Why all the fuss? Well, apart from making your trips smoother, these roads are part of a much bigger picture. The government’s shelling out a cool 35 billion pesos in 2025 alone, aiming to bridge gaps between communities across the country. By the end of the term, they’re looking at pouring nearly 150 billion pesos into roadworks that span 263 kilometers, including new bridges and roadways that are sure to make life a little easier for commuters and Sunday drivers alike.

President Sheinbaum was clear: this year’s plans are just the start. With decisions made in the spirit of enhancing connectivity and supporting the less fortunate zones, it’s clear that the wheels are turning towards a more connected and cared-for Mexico.

So, buckle up, Baja residents and visitors! New jobs, smoother rides, and better bridges are on the horizon, making sure that whether you’re headed to the beach or back to the border, the road ahead looks promising.

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