Luisa Rosas-Hernández

Luisa Rosas-Hernández

Luisa Rosas-Hernández is a writer for the Gringo Gazette North, where she covers Baja’s wine scene, good eats, and public safety—with a healthy dose of wit and no bad news allowed. By day, she’s a health researcher recognized by Mexico’s National System of Researchers (SNI), and by night, she handles the Gazette’s finances and dabbles in social media—making sure the numbers add up and the posts pop. When she’s not chasing stories or crunching data, you’ll likely find her in the Valle enjoying a glass of red (or a crisp white with oysters)… for research purposes, of course.
Independence by the Sea

Everything You Need to Know About Ensenada’s Oceanfront Grito

Independence With a Splash
For the first time in history, Ensenada will shout “¡Viva México!” with the Pacific as backdrop. On September 15, thousands will gather at Playa Hermosa for the Grito de Independencia. Forget city hall balconies—this year, the waves get the VIP seats.

Mayor Claudia Agatón Muñiz invited the community to join, promising an event that mixes civic pride with beachside charm. Moreover, the celebration kicks off at 7 p.m. with a monumental stage, fireworks, and Mexican pop star Edith Márquez.

Edith by the Ocean

Fans can sing along as Edith Márquez performs hits like “Mi error, mi fantasía” and “Mírame.” Meanwhile, the Pacific will provide the best natural backdrop in Baja. In addition, organizers say the concert crowns a night of patriotism, music, and oceanfront vibes. Best of all, admission is free.

Edith Márquez Rocks Ensenada
#The voice, the hits, the drama—Edith Márquez brings her magic to Playa Hermosa for a free concert under the stars

The First Lady of the Grito

This year also makes history. Claudia Agatón will become the first woman to lead the Grito in Ensenada. Furthermore, she emphasized Playa Hermosa as a symbol of local pride and identity. Translation: Ensenada just upgraded its party credentials.

Food, Drinks, and the Crowd Factor

Naturally, no fiesta is complete without food stalls and drinks. Expect tacos, elotes, and more—at prices that won’t ruin your mood. At the same time, thousands are expected to fill the coastal zone. Therefore, the city rolled out a special traffic plan.

From north to south, lanes on Boulevard Costero will close between Esmeralda and Estancia. However, the south-to-north lanes will remain open, easing circulation. In addition, officers will help direct traffic to prevent chaos in nearby streets.

Safety First, Fiesta Second

Authorities also boosted security. In total, 120 officers will patrol the festival, supported by cameras, a drone, and security arches at entrances. Consequently, visitors can focus on the fireworks and music, not on their wallets.

In addition, mobile units and checkpoints will ensure the party remains family-friendly. The goal is simple: keep the mood festive, safe, and loud enough to drown out the waves.

A Free and Open Party

The schedule starts at 7 p.m. with local bands. Then comes the Grito led by the mayor, followed by fireworks, and finally Edith Márquez rocking the beachfront stage. And remember, no ticket is needed—entry is completely free.

Why It Matters

Patriotic celebrations happen everywhere. Nevertheless, Ensenada is adding a twist by moving the fiesta from the city center to the coast. As a result, locals can celebrate Independence Day in a way that reflects the city’s identity.

So pack your flag, your appetite, and maybe a folding chair. Because this Independence Day, Ensenada is offering fireworks, music, and ocean views—without charging a peso.

Governor and Military Commanders Map Baja’s Next Security Moves

Baja Wins Big with Record Meth Bust, $640M Lost

Meth Mountain Meets Its Match

Baja California just pulled off a drug bust that makes Netflix narco-dramas look tame. Between October 2024 and August 2025, authorities seized 20 tons of methamphetamine. Yes, tons—the kind you measure with cranes, not kitchen scales.

Governor Marina del Pilar Ávila Olmeda announced the haul, proudly stating it dealt cartels a $640 million punch in the wallet. Moreover, officials said the losses are crippling enough to make cartel accountants weep.

A Big Jump in Numbers

According to Mexico’s Defense Ministry (SEDENA), the seizures represent a 382 percent increase compared to the same period last year. Consequently, authorities credit tighter coordination between federal, state, and local forces. For once, everyone played on the same team—and it showed.

Ensenada Bust Steals the Spotlight

One recent example made headlines: Defense forces and the National Guard stopped two vehicles near Ensenada. Inside, they discovered more than 3,600 kilograms of meth. As a result, cartels lost another $116 million.

For Ensenada residents, this means fewer shady deliveries speeding past vineyards. Instead, bottlenecks return to being about corks, not kilos.

Numbers that Matter

Ávila stressed these aren’t just statistics—they’re lives impacted. The government’s push aims to keep drugs off the streets, and the results already echo across Baja. In fact, in President Claudia Sheinbaum’s latest report, homicides dropped 25 percent nationwide. Meanwhile, Baja managed a sharper 36 percent decrease.

Sure, a single percentage point won’t earn you a taco discount. Nevertheless, these drops translate into quieter neighborhoods and fewer sirens interrupting carne asadas.

The Team Effort Angle

Ávila praised the combined strength of military, federal, and state forces. She framed it as proof that teamwork really does make the dream work—even in crime fighting. Additionally, she emphasized the mission remains clear: “tranquility and peace” for Baja families.

No Time to Relax

Despite the wins, the governor warned the state will not relax the fight. Instead, every available resource—human, technological, and probably caffeinated—will stay in play. Consequently, Baja’s message to organized crime is simple: don’t unpack those yachts just yet.

We’ve covered similar stories before, showing how Baja’s security strategy has moved from patchy crackdowns to coordinated efforts. Therefore, while skepticism remains, the numbers suggest the tide is shifting.

A Rare Kind of Good News

In a state often making headlines for crime stats, these figures feel refreshingly different. Indeed, the fight isn’t over. Still, Baja’s record seizures mark a small but solid victory.

And in a region where good news is as rare as free Nebbiolo at a wine festival, that’s worth raising a toast.

Baja Rallies for Organ Donation

Baja Boosts Organ Donation with Bold New Plan

Nobody likes waiting lists. Not at Costco, not at Starbucks, and definitely not when you need a kidney. That’s why Baja California’s State Transplant Council met under the slogan “For a Mexico Without a Waiting List.” The goal: to make organ donation as natural as tacos on a Tuesday.

Leaders Take the Stage

Rosa Erro Aboytia, director of Mexico’s National Transplant Center, led the event with steady conviction. She stressed the importance of cadaveric donations, better hospital access, and smarter transport systems. Imagine an organ flying across town while stuck in the same traffic as your Uber Eats. Not ideal.

She also called on med students to become champions of donation. These are the future doctors, surgeons, and health leaders. If they don’t talk about it now, who will spread the word later? Convincing college kids that organ donation matters may not sound glamorous, but saving lives usually isn’t.

A System That Actually Works

Néstor Saúl Hernández Milán, Baja’s Subsecretary of Health, explained that building a transplant culture requires everyone on deck. It’s not just about the person holding the scalpel. Lawyers, administrators, and logistics staff must also move fast when an organ becomes available. Otherwise, life-saving opportunities vanish.

He emphasized the need for more histocompatibility labs—fancy science rooms where doctors check if an organ and patient are a match. Without them, organs can’t be used in time. “We’re rolling out the ‘Código Vida’ system in hospitals,” Hernández said. That’s a rapid-response alert that activates every step of the process. When an organ shows up, the system blinks like Vegas. And this time, the jackpot is life.

Campaigns, Corneas, and College Leaders

Nelly Razo, technical secretary of the State Transplant Council, kept the optimism rolling. She highlighted fresh awareness campaigns, the long-awaited UABC cornea bank, and the training of university leaders to spread the gospel of donation. Getting students involved means a whole new generation ready to carry the message. Because organ donation shouldn’t be an awkward conversation—it should be part of everyday talk, like debating who makes the best fish tacos.

The cornea bank in particular is a big deal. With more donations, people suffering vision loss could receive transplants without having to wait years. For many, that means regaining independence. Imagine going from blurred shadows to seeing sunsets in Ensenada or the waves in Rosarito again. That’s the real payoff.

Everyone Was in the Room

The event wasn’t just another government meeting with coffee and pastries. Representatives came from UABC, the Red Cross, public and private hospitals, Certus Labs, the State Attorney’s Office, IMSS, ISSSTE, ISSSTECALI, and DIF. Even the Baja California Congress’ health commission made an appearance.

Civil associations also joined in, proving this isn’t a one-agency show. Basically, if you sneezed in Baja’s health system, someone in that room said “Salud.” That kind of collaboration is rare and worth bragging about.

Why It Matters

Here’s the reality: Mexico still struggles with transplant availability. While thousands are on the waiting list, donations are limited, and time is unforgiving. Every organ lost because of red tape means another family left waiting. Baja California’s push to speed things up could make a dent in those numbers.

And remember, organ donation isn’t only about kidneys and hearts. Corneas, skin, bone, and tissue all matter. They can improve lives in ways we often overlook.

Organs You Can Donate
#From heart to skin, these are the organs and tissues that can be donated to give others a second chance at life.

Toward a Future Without Lists

The mission is ambitious: fewer delays, fewer wasted organs, and more patients given a second shot at life. Baja California is betting on better coordination, faster systems, and a culture where donation is the norm.

It’s a tall order, but hey—if we can keep our phones charged 24/7, surely we can keep hearts beating longer too.

Fresh Sheets, No Surprises

The Easy Way to Keep Baja Hotels Safe and Clean

Summer is over, but dirty sheets aren’t part of the vacation package

As summer winds down, the Baja California State Commission for Protection against Sanitary Risks (COEPRIS BC) is turning up the heat on hotels. After all, tourists expect sandy beaches and tacos, not food poisoning. When hotels skip the basics—clean sheets, pest-free rooms, safe kitchens—guests can do more than roll their eyes. They can file an official complaint.

Training at the Caliente Hotel

Recently, 20 employees at Tijuana’s Caliente Hotel and Casino sat through training led by COEPRIS BC. Instead of learning how to fold swans from towels, they covered Mexico’s Normas Oficiales Mexicanas (NOMs).

For example, hotels must keep a cleaning log. This includes records of room sanitation, fumigation, and air filter cleaning. Without these steps, pests like bedbugs could turn a weekend trip into a nightmare.

Clean Baja Hotels Protect Guests with Strong Rules
#Clean Baja Hotels Protect Guests with Strong Rules

Hygiene Rules Are Not Suggestions

One of the most important regulations is NOM-251-SSA1-2009. It sets hygiene practices for kitchens, from hand washing to grease traps. Food must be stored properly. Meats and dairy go in the fridge, vegetables must be washed, and even cans need cleaning before opening.

Because of Tijuana’s summer heat, poor storage can spoil food quickly. That means tacos that bite back.

Laundry Rooms Matter Too

Guests often overlook the laundry area. However, clean towels and crisp sheets don’t just appear by magic. Machines require regular maintenance, detergents must actually clean, and linens should smell like soap, not mystery mildew.

Other Rules That Hotels Must Follow

Beyond NOM-251, several NOMs keep the tourism industry safe:

  • NOM-245-SSA1-2010 sets pool hygiene standards. No one wants to swim in bacteria soup.
  • NOM-06-TUR-2017 requires hotels to meet minimum standards in hygiene and safety.
  • NOM-07-TUR-2002 forces hotels to carry liability insurance. If something happens, guests aren’t left with the bill.
  • NOM-10-TUR-2001 protects tourists with clear contracts. No fine-print traps.

Together, these rules keep vacation fun instead of risky.

How to Spot a Problem

Look around your hotel room. If you see dust on the fan, smell revenge in the bathroom, or notice shiny food under heat lamps, something is wrong. In these cases, your hotel may not be following the NOMs.

What Guests Can Do

Guests are not powerless. If you spot dirty rooms, pests, or spoiled food, you can act.

  • File a complaint online with COFEPRIS.
  • Or call 800 033 50 50 (only available in Mexico) for help.

These are legal obligations. Therefore, hotels that fail to comply can face real consequences.

Why It Matters for Baja

Tourism keeps Baja alive. Visitors want tacos, tequila, and sunsets—not stomachaches or bug bites. Also, hotel hygiene protects the region’s reputation.

One bad review about cockroaches can spread faster than a hurricane. In today’s travel world, cleanliness is marketing.

Know Your Rights

When you book a stay, remember:

  1. You deserve safety. NOMs are mandatory.
  2. Contracts must be clear. No vague charges.
  3. Insurance is required. Hotels must cover accidents.
  4. Food must be safe. Strange smells or pests? Report them.

GGNorth Bottom Line

Vacations should bring memories, not medical bills. If sheets smell funky, the pool looks cloudy, or the food seems risky, don’t ignore it.

File a complaint. Hotels that break the rules need more than bad Yelp reviews. They need accountability.

So when you check in, remember: margaritas are optional, hygiene is not. Baja deserves better, and so do you.

HARVESTS

Drink, eat, and dance at Casa Luna’s Harvest Bohemia

If you think Valle de Guadalupe is all fancy bottles and whispered tasting notes, think again. Viñadas lifts the dust off the vineyards and invites everyone to sip, chew, and laugh through the valley.

Behind it is Emprendedores del Valle de Guadalupe A.C., a coalition of over 200 local businesses: farmers, winemakers, chefs, brewers, hoteliers—all working together to prove wine culture can be fun and welcoming.

A Saturday for the senses

On September 6, Casa Luna hosts the first edition of Cosecha Bohemia. Tickets are 200 pesos. That buys a welcome glass, free tastings from 2–3 p.m., and access to a feast that feels like a tour of the valley itself.

Pork roasted vuelta y vuelta spins until it gleams bronze, smoky as a campfire night. Lamb tacos arrive dripping, earthy, and comforting. Ceviches sparkle like shards of citrus sunlight. Sushi rolls line up like bright mosaics. Paella steams golden with saffron, heavy and generous. Pizzas bubble with blistered crusts, the kind you burn your tongue on but forgive instantly. And then the cheese boards—little landscapes of nutty, creamy, salty bites waiting for the next sip.

#HARVESTS 2025

Wines worth discovering

You’ll taste pours from Vinos ATP, Don Tomás, Contemplación, Meléndez, Xaroma, and Maglén. These aren’t names plastered on every list, but some already shine.

Full disclosure—I haven’t tried them yet. I plan to on Saturday. Let’s discover together, one pour at a time.

Music, family, and bohemian flair

Wine is just the start. Live music and a bohemian-style show will set the rhythm. Families stroll. Couples dance. Friends laugh between bites, already promising to return for the next Viñada.

This is what Viñadas does best: make the valley approachable. Some say the experience has grown costly. Here, you get another way in—authentic, joyful, and not heavy on the wallet.

A calendar worth following

Cosecha Bohemia is one stop on a twelve-date journey. From May through November, Viñadas spreads across wineries, restaurants, and ranches. Each event blends wine, gastronomy, and culture, keeping weekends full and glasses never empty.

Collaboration is the valley’s secret ingredient. Together, the entrepreneurs keep Guadalupe vibrant, ensuring visitors leave with stained lips, full bellies, and stories worth retelling.

So mark the date. Casa Luna will be ready—doors open, music playing, and a glass waiting in your hand.

Tickets and info: edvg.mx or (646) 103 7653.

Monsoon Moves Into Baja: Rain, Thunder and That Power Wobble

Monsoon 101: What’s Up This Time

The Mexican Monsoon is our not‑so‑secret summer guest. It flips wind patterns and drags in humidity from both the Gulf of Mexico and the Gulf of California .

Baja lies on its fringe, so rain’s usually shy—think sudden summer sprinkles, not monsoon home invasions .

Those moisture surges from the Gulf of California—like a sneaky wet wave that barrels up the Gulf—often spark the action .

This Week’s Forecast: Baja’s Mid-Week Weather

Starting Monday (today) afternoon through Wednesday night, monsoon moisture is expected to push into Baja. Mountains get the first round of showers, heavy downpours, and lightning shows. Keep your shoes and phones dry.

Even Mexicali and San Felipe might score surprise storms—show up uninvited, yes. So yes, umbrellas are a must.

Elsewhere? Rain odds are low, but officials are on watch. And yes, the 9‑1‑1 number still works—no need to get creative.

Power Woes in the Rain

Meanwhile, locals are raising eyebrows about those wild CFE voltage swings. Cleaning up that mess amid lightning storms? That’s asking the power crew to dance in flip‑flops. Let’s hope repairs hold, or we’ll all be charging our phones with portable generators.

Why Monsoon Timing Matters

Monsoon rains are short, intense, and often hit hard. Hard‑packed arid soil doesn’t absorb quickly—flash floods are the kind of drama no one wants .

Still, those storm clouds help. They lower the heat and mop the air. But don’t get spoiled—lightning can spark fires, even when the rain looks helpful .

Power Prep Checklist for Locals

  • Watch official updates (yes, “watch TV” still works).
  • Secure loose objects—wind loves surprise missile launches.
  • Have a flashlight or battery stash.
  • And unplug chargers during storms—no one wants fried electronics when the clouds clear.

Final Word

A bit of rain, a flicker of thunder, and hopefully no power dramas. It’s that sweet middle ground: weather that keeps us entertained, but not stuck in the dark. Monsoon’s on its way—pull your rain boots closer.

Sip & Crunch

Wine Without Borders 2025 Brings Baja Energy to Tijuana

Tijuana’s biggest wine party is back. On Saturday, October 11th, 2025, the 4th Festival Wine Without Borders takes over the Campestre Golf Club at 3 pm. This is where Baja wine meets Paso Robles, where food meets music, and where nobody asks grapes for their passport.

Baja shows up strong

More than 40 Baja California wineries will pour over 100 labels, proving our local valleys can hold their own against anyone. Add 30 restaurants serving everything from seafood tostadas to mini burgers, and you’ve got enough food to keep even the “I don’t drink wine” friend happy.

And yes, there’s live music, because swirling your glass looks much better with a rhythm.

Paso Robles crosses the border

This year’s guest region is Paso Robles, California. Expect bold reds and smooth blends. Think of it as a friendly sibling rivalry — but with better glassware.

Organizers explained: “The main goal of the event is to continue promoting the culture of wine to the public on both sides of the border, while also serving as a significant promotional platform for enotourism among national visitors and those from Southern California.”

Smiles Served
#At Baja Terra, food comes with extra love and a grin.

Why this festival is one of a personal favorite

For me, this isn’t just another wine event. It’s one of the best. Why? Because the kitchens aren’t hidden in the back. They’re demonstrative kitchens, where chefs cook in front of you. The food is made with love, and you can tell by the smile of the people serving it. Just ask the team from Baja Terra — last year they made you feel like family.

Pro tip: sign up for the maridaje sessions. You’ll get wine and food pairings with top-quality glasses, turning a sip into a guided trip across flavor country.

The fine print

Tickets are $1,500 pesos. That includes a commemorative glass, tastings, and food samples while supplies last. Attendance is limited, so don’t wait. And sorry — no kids, no pets. This playground is for adults only.

So whether you’re a sommelier who loves to lecture, a weekend warrior with a wine app, or just someone who thinks “oak notes” means drinking outside, this is your festival.

🎟 Tickets: shorturl.at/bJXQj

🍇 Wine Without Borders 2025 — because great wine ignores geography.

Tourists and Locals Celebrate La Misión’s New Bridge

Crossing Without Playing Frogger

Playa La Misión has always been a curious mix. Families set up tents, kids kick soccer balls, and drivers on the scenic highway race past like they’re late for a wedding. For decades, the real danger here wasn’t the surf—it was crossing the road without becoming a hood ornament.

Now, salvation is rising in steel and concrete: a new pedestrian bridge is under construction right across from the beach. Workers started in June, and while the official line says November, some optimists claim October. We’ll believe it when we see it.

The S-Shaped Star

This isn’t your typical boxy overpass. The design has an S-curve, giving La Misión a bridge with a little flair. It’s the kind of project that makes locals whisper, “Wait—are they actually finishing this one?” Considering Baja’s track record of half-built bridges, that alone deserves applause.

Concrete proof that Baja miracles exist.
#S-shaped and stylish—La Misión levels up.

Safer Sand and Surf

La Misión isn’t exactly a swimmer’s paradise. The surf is strong, and lifeguards recommend sticking to volleyball, soccer, or long walks. Camping is popular, and if you want calmer waters, the La Misión river is perfect for kayaking. Add tacos, a few cold beers, and you get the full family recipe.

The missing ingredient? Safe access. Until now, families ran across the highway dodging SUVs and semis. With the new bridge, both locals and tourists finally get a safe way to reach the sand without sprinting like Olympic athletes.

A Win for Everyone

Drivers get fewer near-death surprises, pedestrians get safer crossings, and La Misión gets a touch of dignity. Whether the ribbon gets cut in October or November, this bridge is a small miracle on the scenic highway.

For once, the view won’t just be breathtaking—it’ll also be a little less life-threatening.

Contramar Fest 2025 Press Crew

San Quintín Welcomes Contramar Fest with Wine and Sunset Magic

San Quintín is ready for the fourth edition of Contramar Fest. On September 6 at Playa San Ramón, Vicente Guerrero, visitors will enjoy seafood, wine, beer, and one legendary sunset.

Local Leaders Toast the Event

During the press conference, Baja California’s Secretary of Tourism, Zaida Luz López Sánchez, praised the festival. “It celebrates our identity, fuels the economy, and shows the strength of our cuisine,” she said.

Meanwhile, Ana Lourdes Lomelí Morales, CEO of the festival, stressed its original goal. Since 2021, Contramar has worked to spotlight San Quintín’s food, art, and traditions.


Contramar Fest swag lands on Francisco Ortega’s desk—because every Tourism Director deserves more than paperwork.

Sea, Land, and Plenty of Wine

This year’s menu features clams, oysters, lobster, and ceviches. Guests can pair them with wines like Prestigio de Becerra, from the valley’s first winery, and Vino Love, courtesy of Luis Alberto Lomelí Morales.

In addition, Anays Naranjo Araiza of Comercializadora Jimnar confirmed that local co-ops will supply fresh seafood. She also revealed their craft beer, created to match the region’s catch.

Music, Dancing, and That Sunset

The entertainment is just as tempting. Contramar Fest promises five hours of live music. The lineup shifts from DJs to norteño to dance beats. “Smile, taste, drink, and dance,” remains the official motto.

As a result, visitors can sip, dance, and then watch the sun set in style.

Beyond the Festival

Maricela Valladolid, VP of Proturismo San Quintín, said Contramar is part of a larger push to promote the town. Likewise, Francisco Alfredo Ortega Gamboa, municipal tourism director, explained that it now joins events like the Almejazo, Langostazo, Fiestas de la Vendimia and Agrofest. Both already attract fans from California, Arizona, and across Baja.

If You Go

  • 📍 Playa San Ramón, Vicente Guerrero, San Quintín
  • 📅 September 6, 2025 – from 3:00 p.m.
  • 🎟️ Tickets at Casa Magnolia, Ensenada, or @Contramar_fest on Instagram
  • 💲 $500–$600 pesos

Organizers also confirmed safety measures. Finally, they encouraged visitors to extend their stay. Options include missions, lagoons, volcanic hikes, and stargazing in San Pedro Mártir.

Bonus for Readers

Your GGNorth reporter walked away with a Sauvignon Blanc 2020 “Prestigio de Becerra. The label even has a radar chart—stat fans will understand the thrill. Also gifted: a Jimnar Beer “El Chute Ámbar.”

Curious about the taste? Drop a comment, and I may share my review. It might even spark the next Sabor Patrol adventure.

Mapping the Night Ahead

First Night Census in Tijuana Brings Hope and Data

Counting People, Not Problems

While most of us slept, more than 300 workers hit Tijuana’s streets. Their mission: the city’s first-ever night census of people living on the streets. The goal is simple. Who are they, where are they, and how many are there? If you want to plan the future, you better know the present.

How They Did It

The effort came under Governor Marina del Pilar’s orders and tied into the national program led by President Claudia Sheinbaum. A command center buzzed at Delegación Centro, hosting federal, state, and city officials. On the ground, teams spread across the Zona Norte, Zona Centro, La Mesa, Playas de Tijuana, and San Antonio de los Buenos.

Each group had staff from health, social welfare, and public safety. They carried supplies, clipboards, and enough coffee to fuel an army. Their task: record everyone they could find, all night long.

Words from the Top

Beatriz Olivares from the National Center for Crime Prevention put it this way:

“We worked together to close the gap of inequality.”

State Secretary Alfredo Álvarez Cárdenas said the census created a reliable database to connect people with health, shelter, ID, and jobs. Mayor Ismael Burgueño went a step further, calling it “an act of empathy” and a way to humanize those often ignored.

Census Squad Selfie
#Mayor Burgueño and team pause the headcount for a headshot. Proof that even serious nights need a smile.

What Comes Next?

That’s the big question. The census gives Tijuana a snapshot. Now comes the real challenge—turning numbers into action. That means opening shelters, boosting mental health care, and linking people to jobs. The hard part isn’t counting. The hard part is following through.

Learning from Los Angeles

Other cities already do this. In Los Angeles, volunteers conduct the “Homeless Count” every January. Thousands walk neighborhoods for three nights, logging who sleeps on sidewalks, in tents, or in cars. They repeat it yearly, because the situation changes fast. Housing costs, migration, and addiction all reshape the crisis.

The lesson for Tijuana? One night isn’t enough. A census is useful only if it becomes routine, transparent, and followed by action.

We’ll Be Watching

This first night census is a start, not a finish line. The next step is clear: show the results and act on them. GGNorth will keep an eye on whether this late-night headcount sparks real change or ends up filed under “good intentions.”

Because yes, the city finally counted its invisibles. Now we’ll see if it can give them more than a number.