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Development, Ensenada, Video

11,800 Say “Nope” to Port Mega Project in El Sauzal

If you were planning on sipping a cocktail while watching whales off the coast of El Sauzal—might want to do it now. That view could soon come with a backdrop of container cranes and fuel tanks.

Over 11,800 people (and counting) have signed a petition on Change.org asking Mexican President Claudia Sheinbaum to scrap the industrial expansion of the El Sauzal port. Their message? Ensenada doesn’t need a megaport. It needs working streets, clean water, and maybe a public restroom or two that doesn’t smell like sadness.

The proposal would turn the current fishing port into a high-volume industrial hub for containers and—because why not—hydrocarbons. The plan includes extending the breakwater by 4 kilometers, dredging the seafloor to gain 60 new hectares (not for swimming), and increasing container traffic from 400,000 to over 6 million. That’s a 15x jump for anyone keeping score.

And in case you thought this was all part of a master plan with full public support and thorough environmental vetting—think again. The project was announced casually by Sheinbaum during her December 5, 2024, morning press conference. No public consultation. No strategic environmental assessment. No technical analysis explaining why this is even a good idea. Just ta-da!—industrial port, coming right up.

Photo courtesy of Jose Alberto Rosas

Opponents say this monster project could wreck the Bay of Todos Santos. Not only would it bulldoze public beaches and block off shoreline access, it could also kneecap local fishing, endanger public health, and snarl traffic in a town that already suffers from daily bottlenecks and potholes you could lose a small car in.

“This puts our quality of life, economy, and marine culture at serious risk,” reads the petition. And they’re not exaggerating. One lane in, one lane out—what could go wrong when you add thousands of trucks?

Critics argue the 5.7 billion pesos set aside for this beast of a project would be better spent on fixing real issues—like modernizing public transport, upgrading wastewater treatment plants that still dump filth into the ocean, or saving what’s left of our water supply before we all start showering with baby wipes.

Change.org says it verifies that the signatures are from real humans, not just bots or angry sea lions.

At press time, no formal response from the federal government. But here in Ensenada, the pushback is real—and growing.

So if you care about your waves staying blue instead of oily gray, maybe check out the petition. And in the meantime, enjoy that sea breeze while it lasts.

2 359
 National, USA/MEX

Sheinbaum Steps In to Delay U.S. Sanctions on Mexican Banks

Mexico’s new president scores a diplomatic win—but the accusations are still on the table

In what’s being called a behind-the-scenes lifeline, President Claudia Sheinbaum revealed Thursday morning that Mexico’s Ministry of Finance (SHCP) was directly responsible for securing a 45-day reprieve from U.S. sanctions against three Mexican financial institutions accused of laundering cartel cash.

CIBanco, Intercam, and Vector Casa de Bolsa were set to be effectively cut off from the U.S. financial system on July 21 after being labeled as “primary money laundering concerns” by the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN). The charges? Allegedly helping Mexican cartels move dirty money used in the fentanyl trade.

But thanks to a last-minute intervention from Hacienda, those sanctions won’t take effect until September 4. According to Sheinbaum, the extension was granted “at the request of our Ministry of Finance… we’re working closely with the banks and brokerage firm to resolve this.” One of the banks, she added, is having its trust operations temporarily taken over to prevent further problems.

Hacienda Calls It “Respect for Our Sovereignty”

Mexico’s Finance Ministry didn’t just pull diplomatic strings—they issued a formal thank-you to Washington, calling the delay the product of “dialogue and collaboration… within a framework of respect for our sovereignty.”

The U.S. side confirmed the extension in a July 9 press release, noting that Mexico had taken “further steps” to address concerns, including assuming temporary control of the three institutions. FinCEN Director Andrea Gacki described the move as “necessary to protect the U.S. financial system from abuse by illicit actors.”

So far, the joint efforts appear to be holding. But make no mistake: the accusations haven’t disappeared.

No Proof, Says Sheinbaum

Back in June, President Sheinbaum flatly denied the money laundering claims during a morning press conference, saying: “There’s no proof—only statements. If there is proof, we will act. But without proof, we can’t.”

Despite that, the accusations have already triggered fallout. Several U.S. and Mexican companies have suspended business with CIBanco, Intercam, and Vector while the legal dust settles.

Treasury’s orders were issued under the Fentanyl Sanctions Act and the FEND Off Fentanyl Act—two tools increasingly used by the U.S. government to hit cartels in the pocketbook by choking off their financial lifelines. According to FinCEN, the three firms were instrumental in laundering proceeds that helped manufacture and traffic fentanyl across borders.

Still on the Watchlist

With the clock now ticking toward the new September 4 deadline, both governments are scrambling to show compliance—or at least enough good faith—to avoid a full financial blacklisting.

Mexico’s financial authorities say they’re reinforcing oversight and internal controls at the institutions. Meanwhile, FinCEN is watching closely and has made it clear they’ll “consider all facts and circumstances” before deciding whether to grant any further delays.

As for Sheinbaum, this may be her first big international test as president. And while she’s bought some time, the real challenge lies in what happens next.

Stay tuned. This story’s far from over.

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 Economy, National, USA/MEX

Border Slams Shut Again on Mexican Cattle Over Livestock Pest

If you blinked, you missed it. Just two days after the U.S. began reopening ports to Mexican cattle, the border has slammed shut—again.

On July 9, 2025, Brooke L. Rollins, head of the U.S. Department of Agriculture (USDA), ordered the immediate suspension of live animal imports—including cattle, bison, and horses—from Mexico. The reason? A fresh case of the dreaded gusano barrenador, or screwworm, was confirmed in Veracruz.

And that’s all it took.

No Moo-ving Past This

The U.S. had just started easing a nearly two-month-long embargo, beginning July 7 with a partial reopening at the Douglas, Arizona port. But with this new case, USDA hit pause on the entire plan. Upcoming reopenings in Columbus, Santa Teresa, Del Río, and Laredo are now in doubt. The ports were scheduled to resume trade throughout July and into September, depending on sanitary conditions.

According to Rollins, trade won’t restart until Mexico shows real progress in screwworm eradication. That includes strict quarantine measures, traceable cattle movement, and aggressive fly control.

Million-Dollar Maggots

The May 11 shutdown has cost Mexico dearly. The Mexican Meat Council estimates $700 million in losses due to 650,000 cattle being held up. That’s a lot of steaks and burgers stuck in limbo.

To contain the pest, Mexico and the U.S. have been deploying a weird but effective strategy: releasing over 100 million sterile flies per week. It’s pest control by overwhelming romance failure—and it’s been working. At least until now.

A new sterile fly facility is being built in southern Texas with an $8.5 million budget, and another in Metapa, Chiapas is being upgraded with $21 million. It’s a binational battle of bugs.

Mexico Responds

Mexico isn’t taking this lying down. Since July 7, new rules prohibit moving livestock from infected zones without a clean bill of health. SADER, Mexico’s agriculture department, is working closely with USDA and APHIS to stabilize the situation.

Still, President Claudia Sheinbaum isn’t thrilled. She’s expressed her government’s commitment to U.S. cooperation—but also criticized unilateral moves from the north. “Mexico isn’t anyone’s punching bag,” she’s said before. Apparently not even for maggots.

As of now, over 1,400 cases of animal screwworm infections and six human cases have been confirmed in Chiapas and Campeche. With health risks on both sides of the border, both countries know they’ve got more at stake than just lost exports.

So, when will the cattle flow again? Not until those worms stop burrowing and the flies stop flying—or at least, start dying without descendants. Stay tuned.

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Tochella 2025 Hits Hard with 380 Teams and Baja Heat
 Articles, Ensenada, Sports

Tochella 2025: 380 Teams, Big Plays, and Baja Vibes

Ensenada usually serves up wine tastings, scenic strolls, and seafood towers—but this weekend, it’s all about touchdowns and flag-grabbing glory.

From July 3 to 6, the Tochella Flag Festival has taken over the Raúl Ramírez Lozano Sports Complex—better known to locals as Ciudad Deportiva de Valle Dorado—and turned it into a full-blown flag football battleground. With 380 teams from all over Mexico (and a few from the U.S.), this thing is officially huge.

Not Just a Game—It’s a Movement

Mayor Claudia Agatón Muñiz called Tochella one of the biggest sporting events in the region, right behind Baja’s legendary off-road races. And she’s not exaggerating—between players, coaches, and their families, thousands rolled into town for the four-day showdown.

“For us, events like this are a win-win,” said Agatón. “They promote physical activity, but they also boost the local economy—from street vendors to hotel owners.”

Flags, Footwork, and Fresh Kicks

This isn’t a friendly neighborhood scrimmage. Tochella features 5-on-5 matchups with real stakes, elite divisions, and serious talent—like the kind that can juke you out of your sandals before breakfast.

Games have been running from 6:00 a.m. until sundown, with finals set for today, Sunday, July 6. And while the action on the field is intense, the off-field vibe is pure festival: DJs, food stands, merch booths, and even sneaker-cleaning stations.

If you’ve ever wanted to watch a touchdown while eating ceviche and bobbing your head to reggaetón, this is your moment.

Meet the Minds Behind the Madness

The mayor gave a well-earned shoutout to the brains behind Tochella:

  • Luis Fernando Gutiérrez Acosta, Defensive Coach and World Champ with Mexico’s Women’s National Team.
  • Iván Méndez, U-20 national team player and world silver medalist.
  • Luis Moreno, the organizer who helped make all this happen.

Agatón also said her administration is committed to improving the sports complex’s courts, aiming to make Ensenada a prime destination for international tournaments.

Still Time to Catch the Action

Haven’t been yet? No problem. Entry is totally free, and today’s finals promise some of the best flag football you’ll see this year. Whether you’re in it for the sport or the snacks, Ciudad Deportiva is the place to be.

Want to follow the brackets or check who’s still undefeated in the Femenil D1 division?

Check out @tochella_flag_festival on Instagram—it’s got everything from game schedules to crowd highlights.

🟣 No Bad News. Just high-fives, highlight reels, and a whole lot of heart.

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 Articles, Crime, National

Sheinbaum Fires Back at Treasury: Show Us the Receipts

Mexico demands evidence after U.S. accuses three banks of laundering cartel cash

MEXICO CITY — Just days after the U.S. Treasury called out three Mexican financial institutions for allegedly laundering cartel money linked to fentanyl trafficking, President Claudia Sheinbaum clapped back with a clear message: “No hay pruebas, solo dichos.” Translation? “No proof, just hearsay.”

In her signature morning press conference, Sheinbaum addressed the accusations leveled against CIBanco, Intercam, and Vector Casa de Bolsa—which the U.S. Financial Crimes Enforcement Network (FinCEN) declared part of the fentanyl money machine. But according to Mexico’s top leader, the Treasury’s claims came without actual evidence. No bank statements, no names, no smoking gun. Just a memo and a very public naming and shaming.

And Sheinbaum didn’t mince words: “Mexico is no one’s piñata.”

The Mexican Government’s Response? Investigate—But Don’t Jump to Conclusions

Sheinbaum says Mexico’s Ministry of Finance and Financial Intelligence Unit (UIF) received a confidential heads-up from FinCEN weeks ago, but that tip-off lacked the “why.” As in: why exactly does the U.S. think these banks are laundering drug money?

Since then, Mexico has formally asked for more details. Sheinbaum emphasized that the Chinese companies mentioned in the U.S. report are legally registered and that $139 billion in trade between China and Mexico isn’t built on crime—it’s built on commerce.

As for the alleged dirty transfers? “Just regular business,” Sheinbaum says, pointing out that thousands of similar transactions occur every day between Mexican and Chinese companies.

But Didn’t the U.S. Mention Cartels, Opioids, and Even García Luna?

Yes. And that’s where things get a little murky.

The FinCEN statement didn’t just throw shade—it dropped full-on accusations. The report linked the banks to the Sinaloa Cartel, Gulf Cartel, and CJNG. It even claimed that Vector helped launder $2 million and processed $40 million tied to Genaro García Luna, Mexico’s former top cop, who’s now sitting in a U.S. jail cell over cartel connections.

But Vector’s CEO, Eduardo Cantú, fired back on the radio: they checked their records, and neither García Luna nor his companies were ever their clients. And those Mexican firms tied to the alleged schemes? “Not our clients either,” said Cantú. Vector claims it’s been in touch with regulators and is happy to cooperate—just waiting for actual receipts from the U.S.

Intercam and CIBanco also denied any wrongdoing. In nearly identical statements, they said they comply with all Mexican and international financial rules and stand ready to work with both governments to clear things up.

Is This Just About Banks?

Not quite. The U.S. accusations have turned into something bigger—a potential political flashpoint.

One of the three institutions under fire, Vector, has ties to Alfonso Romo, a powerful businessman and close ally of former President Andrés Manuel López Obrador. That connection didn’t go unnoticed. Critics say the Treasury’s move may carry a hidden message aimed at figures within the current Mexican ruling party, Morena.

Meanwhile, canceled U.S. visas for other Mexican officials, including Baja California’s governor, have fueled speculation about wider investigations into cartel links at high levels of government.

Sheinbaum’s Bottom Line?

If there’s proof, Mexico will act. If not, don’t expect them to roll over.

“We’re not covering for anyone,” Sheinbaum said. “But we won’t act on speculation either.” She pointed to past U.S. missteps, including the high-profile arrest—and quiet release—of General Salvador Cienfuegos in 2020, as evidence that Washington can sometimes jump the gun.

While Mexican financial regulators have found minor administrative infractions at the banks in question, no signs of money laundering have surfaced so far.

Sheinbaum insists Mexico will keep asking for solid evidence and keep investigating. But until then, her stance is firm: “We are a free, sovereign country. We collaborate, but we don’t take orders.”

Let’s see if the Treasury’s next move comes with more than bold headlines.

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 Crime, Economy, National

Three Mexican Banks Busted for Fentanyl-Linked Money Laundering

FinCEN calls out CIBanco, Intercam, and Vector for helping cartels move dirty money

It’s not every day the U.S. Treasury drops the financial equivalent of a mic. But that’s exactly what happened this week when they named and shamed three Mexico-based financial institutions—CIBanco, Intercam, and Vector Casa de Bolsa—for allegedly helping drug cartels clean up their mess. And by mess, we mean millions of dollars linked to fentanyl trafficking.

Yep, according to the U.S. Treasury’s Financial Crimes Enforcement Network (FinCEN), these institutions aren’t just looking the other way—they’re playing an active role in moving money for some of Mexico’s most notorious drug cartels. Think Sinaloa, CJNG, Beltrán-Leyva, and the ever-charming Gulf Cartel.

This move marks the first-ever use of new powers granted under the Fentanyl Sanctions Act and the FEND Off Fentanyl Act—which, if nothing else, win the award for most dramatic legislation names of the year. These laws give FinCEN the green light to cut financial lifelines tied to opioid trafficking. And CIBanco, Intercam, and Vector? They just got their financial passports revoked.

Dirty Money and Clean Hands? Not Quite.

Let’s break it down:

  • CIBanco, a commercial bank with over $7 billion in assets, is accused of processing more than $2.1 million in payments between Mexican companies and chemical suppliers in China—specifically for ingredients used to cook up fentanyl. FinCEN says a CIBanco employee even helped create an account to launder $10 million for a Gulf Cartel member. That’s not exactly in the job description.
  • Intercam, another commercial bank (with a cool $4 billion under management), also allegedly helped cartels wire cash to Chinese chemical companies. Even worse? Executives at Intercam reportedly met face-to-face with CJNG members in 2022 to chat about how to shuffle money around discreetly. Bold move, considering FaceTime exists.
  • Then there’s Vector, a brokerage firm managing close to $11 billion in assets. FinCEN claims Vector facilitated multiple payments for chemical imports and let a Sinaloa Cartel mule launder $2 million through them over nearly a decade. Maybe that’s what they meant by “diversified portfolio.”

What Happens Now?

These banks are now under the financial version of house arrest. U.S. institutions are banned from sending or receiving any money to or from them—including via cryptocurrency wallets. The restrictions take effect 21 days after the official notice is published in the Federal Register. (So, mark your calendars. Or don’t—it’s not like you were planning to send money to a cartel anyway.)

Secretary of the Treasury Scott Bessent didn’t mince words: “Financial facilitators like CIBanco, Intercam, and Vector are enabling the poisoning of countless Americans by moving money on behalf of cartels.” In other words, don’t let their sleek bank branches and business attire fool you—FinCEN says they’re just as dangerous as the guys with guns.

And What About Mexico?

Here’s the diplomatic twist: the Treasury insists this crackdown was done with Mexico’s full cooperation. Both countries, according to the official line, are committed to protecting their citizens from the financial tentacles of transnational criminal networks. (Let’s hope the cooperation lasts longer than a tequila hangover.)

Bigger Picture

These designations come on the heels of a January 2025 executive order from President Trump, declaring that certain cartels should be treated like Foreign Terrorist Organizations. And yes, several major cartels—including CJNG and Sinaloa—are now officially on that list. So today’s bank smackdown? Just part of the larger crackdown.

Bottom line? If you bank with one of these three institutions, now might be a good time to double-check where your money’s going. And if you’re a cartel? Well, looks like it’s back to stuffing cash in duffel bags.

—

Got questions about your bank? Ask your teller if they’ve been sanctioned today. If they say yes—run.

2 700
 Ensenada, Nature, Video, Water, Wildlife

Estero La Misión: Where Nature, History, and Drought Collide

Just a short drive south of Rosarito and 35 kilometers north of Ensenada, tucked between the waves of the Pacific and the rush of the transpeninsular highway, lies a coastal gem many travelers zoom right past: Estero La Misión. It may not have the celebrity status of Bahía de los Ángeles or the Instagram sparkle of La Bufadora, but what it does have is something far more rare these days—life. Wild, migratory, riparian life.

This natural estuary is one of the last of its kind on the Baja California peninsula. It’s a permanent mirror of water flanked by reeds, salt-tolerant shrubs, and low riparian growth, home to an astonishing diversity of species. More than 90 kinds of birds either stop here during their long migrations or live here year-round. Some are casual visitors; others, like the black-necked stilt or the snowy egret, consider it home base. Beneath the water’s surface live fish, amphibians, and a long list of invertebrates, while mammals and reptiles lurk in the surrounding brush.

A modest but well-maintained hiking trail runs along the estuary’s northern edge, tracing the water’s path through private ejido lands and into what’s becoming increasingly suburban development. Locals and nature lovers walk the trail with their leashed dogs, binoculars, and cameras in hand, hoping to catch a glimpse of something wild before the tide—or progress—takes it away.

But the estuary isn’t just a haven for birds and fish. It’s also an archaeological site and a historical waypoint. Long before modern Baja homes dotted the cliffs or RVs pulled into beachside parks, this was sacred ground for the Kumiai people, whose cultural ties to the area go back over a thousand years. Around 2010, archaeologists unearthed the remains of “La Mujer de Humo,” or the Woman of Smoke, a pre-Hispanic skeleton that added new depth to the story of the peninsula’s earliest inhabitants.

In the late 18th century, Dominican missionaries arrived and established Mission San Miguel Arcángel right next to the estuary, taking advantage of the fertile lands and fresh water. Though the mission buildings are now mostly adobe ruins, they serve as a reminder that this area has always depended on its wetlands—not just for biodiversity, but for survival.

That dependence is now on shaky ground. Baja California has long struggled with drought, but in recent years, it’s become a full-blown crisis. Between the irregular rainfall and over-extraction of water upstream, Estero La Misión is under pressure. Less fresh water flows in from inland sources, altering the delicate salinity balance that many species depend on. The estuary becomes more saline, more stagnant, and more vulnerable to invasive species. Its natural ability to filter pollutants, buffer against coastal erosion, and mitigate flooding weakens as water levels drop.

It’s a quiet emergency. You won’t see news crews camped out by the reeds, but the signs are there: smaller flocks, shrinking shoreline, fewer frogs singing at dusk. The ripple effects are subtle at first, but they stretch wide—from marine health to agriculture to the spiritual connection many locals feel to the land.

Community groups like Pro Esteros A.C. and Terrapeninsular have stepped in, advocating for the wetland’s protection and monitoring its health. There’s growing interest in turning the trail and surrounding area into a stronger ecotourism attraction, which could bring both visibility and funding. But the long-term survival of Estero La Misión depends on something far more boring than guided bird tours: water policy. Sustainable urban growth. Responsible farming upstream. Actual rain.

In the end, the estuary is a litmus test. If we can’t protect a place so biologically rich, historically deep, and spiritually meaningful—what does that say about the rest of our coastal treasures?

So next time you’re headed down the coast, slow down near kilometer 35. Walk the trail. Listen to the birds. And remember: the real magic of Baja isn’t always in the headline spots. Sometimes, it’s quietly rustling in the reeds.

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 Events, Rosarito

Furniture, Flair, and Furry Friends Welcome at Expo Mueble BC 2025

Get ready to furnish your calendar—Expo Mueble BC is back for its eighth edition, and it’s bigger, bolder, and more creative than ever. The furniture and design showcase will take over the Baja Center (Centro Metropolitano de Convenciones) from June 27 to 29, 2025, promising a packed lineup of over 80 exhibitors from across Mexico.

This year’s event brings together the best of the best in home comfort, interior design, architecture, and artisanal craftsmanship. Think hand-forged ironwork, custom wood pieces, elegant rattan creations, and more—all under one roof. And yes, your well-behaved pets are invited too.

Lorena López Mijangos, Commercial Director of Expo Mueble, says the goal is to make this event the go-to platform for furniture businesses in Latin America. “It will be a one-of-a-kind experience where visitors can meet the artists, the artisans, and the creators behind the designs—and even make purchases on-site,” she said during a press conference at Casa Municipal.

In addition to top talent from Baja California, attendees can expect to meet makers from Nuevo León, Chihuahua, Querétaro, Guanajuato, Jalisco, Oaxaca, and Mexico City. Organizers estimate more than 8,000 visitors will walk through the doors over the course of the three-day event.

Local pride will also be on display, especially for the Boulevard Popotla artisan community, home to generations of craftspeople. City council members Yoselin Peña and Alan Bautista honored the legacy of pioneer Juan Bosco López and his family, who helped shape the area’s rich tradition.

To top it all off, the expo will host the first-ever “Design Without Borders” competition, aimed at up-and-coming talent in industrial design and home decor. Students from three major universities submitted 36 proposals, and the winning design will take home an 80,000-peso prize.

Whether you’re scouting a standout sofa or just soaking in the inspiration, Expo Mueble BC 2025 might be your next favorite event—and yes, your dog can come too.

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 Events, Fishing

Big Prizes and Big Fish Await at “Dos Mares Baja” Fishing Tournament Tomorrow!

Get your rods ready! The much-anticipated “Dos Mares Baja” International Sportfishing Tournament is dropping anchor this weekend in Bahía de los Ángeles, promising not just adventure on the water, but over 500,000 pesos in guaranteed prizes.

Organized under the administration of Governor Marina del Pilar Avila Olmeda and promoted by the Baja California Ministry of Fisheries and Aquaculture (SEPESCA BC), this event is reeling in teams from Southern California and across the state.

Alma Rosa García Juárez, head of SEPESCA BC, confirmed strong pre-registration numbers and emphasized the positive economic impact the tournament will have on the local community. Expect a weekend boost for hotels, restaurants, boat rental services, and more.

The prize pool includes:

  • 200,000 pesos for the team landing the heaviest surface or bottom fish
  • 100,000 pesos for second place
  • 60,000 pesos for third
  • 30,000 pesos for the top “Catch and Release” entry
  • 10,000 pesos each for the best female angler, best child angler, and best captain

And it doesn’t stop there. Add in the jackpot categories for surface and bottom fish, plus raffles featuring gear donated by sponsors during the awards night—it’s shaping up to be a fisherman’s dream.

Key dates to remember:

  • Friday, July 13: Registration, opening ceremony, and captain’s meeting
  • Saturday, July 14: The big fishing day, weigh-in, and awards ceremony

García Juárez also acknowledged the strong support from groups like the Baja California State Association of Fishing Clubs, CONAPESCA, the San Quintín municipal government, CONANP representatives in Bahía de los Ángeles, and local naval and maritime authorities.

For more information, visit https://bajasport.fishing or call +52 646 172 3080, extensions 3264 or 3318.

Whether you’re in it for the glory, the gear, or just the thrill of the catch—Bahía de los Ángeles is the place to be this weekend.

1 348
 Development, Economy, Film Industry

Netflix Scouting Ensenada for Film Hub and Historic Movie

Hollywood may have Tinseltown, but Ensenada could be next in line for the spotlight.

Netflix executives recently visited Ensenada to move forward with talks and planning for what could become the streaming giant’s first full-blown production center in Mexico. The proposed location? A sprawling 40-hectare site in the area known as Ciudad Jatay, part of Ensenada’s up-and-coming industrial zone.

Mayor Claudia Agatón Muñiz confirmed that negotiations are already about 30% advanced. And the city isn’t sitting still—the municipal government is offering Netflix all the support it needs to bring lights, cameras, and lots of action to Baja.

Why Jatay? Well, Netflix seems smitten with Ensenada’s unbeatable combo: close to California (aka movie mecca), stable climate, stunning landscapes, and a rich cultural backdrop. Think desert, ocean, vineyards, and mountains—all within a day’s shoot.

But that’s not all. As part of the budding collaboration, Netflix is also considering filming a historical epic about Juan Rodríguez Cabrillo, the explorer who first spotted the San Mateo Bay in 1542—now known as the Bay of Ensenada. This project would highlight the region’s role in history while showing off Ensenada’s jaw-dropping views.

Mayor Agatón says the goal is to craft a visually stunning, historically accurate film, teaming up with local historians and creatives. And the proposed production center? It’ll be equipped with cutting-edge technology, ready to host high-quality film and video shoots—and give a major boost to local jobs across hospitality, transportation, tech, and the arts.

She also revealed plans for a water supply and recycling system to serve the new film hub and nearby housing zone—solving one of the major roadblocks to getting this project rolling.

Ensenada might soon be more than a weekend escape—it could be the next must-film location for the world’s biggest streaming service.

Now that’s something worth binge-watching.

READ MORE: Netflix Gringo Hunters Filming in Baja California

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