BY ARCHER INGRAM
At the 2024 edition of the Tianguis Turístico in Acapulco, Guerrero, Baja California emerged as a notable winner, securing four awards from Mexico’s Tourism Secretary and the magazine México Desconocido. Governor Marina del Pilar Ávila Olmeda announced the wins after attending Latin America’s premier tourism event, where Baja California was named the host for the 2025 edition. The awards included two for Tourism Product Innovation and two for Best of Mexico.
Bodega Santo Tomás in Ensenada clinched an award for Romance Tourism Innovation, while Rancho La Puerta in Tecate was recognized for Health and Wellness Tourism. Additionally, Tijuana’s Baja Culinary Fest won third place in the Gastronomic Festival category. Governor Ávila highlighted these achievements, emphasizing the state’s success in providing immersive experiences in food and wine, and its appeal for road trip enthusiasts.
Governor Ávila also stressed the importance of inclusive tourism, aiming to make it accessible to people of all socioeconomic backgrounds. This commitment was underscored by a new partnership with the International Organization for Social Tourism and a collaboration with Volaris airline to boost state connectivity and stimulate economic activity, aiming to improve quality of life across Baja California’s seven municipalities.
