11,800 Say “Nope” to Port Mega Project in El Sauzal

If you were planning on sipping a cocktail while watching whales off the coast of El Sauzal—might want to do it now. That view could soon come with a backdrop of container cranes and fuel tanks.

Over 11,800 people (and counting) have signed a petition on Change.org asking Mexican President Claudia Sheinbaum to scrap the industrial expansion of the El Sauzal port. Their message? Ensenada doesn’t need a megaport. It needs working streets, clean water, and maybe a public restroom or two that doesn’t smell like sadness.

The proposal would turn the current fishing port into a high-volume industrial hub for containers and—because why not—hydrocarbons. The plan includes extending the breakwater by 4 kilometers, dredging the seafloor to gain 60 new hectares (not for swimming), and increasing container traffic from 400,000 to over 6 million. That’s a 15x jump for anyone keeping score.

And in case you thought this was all part of a master plan with full public support and thorough environmental vetting—think again. The project was announced casually by Sheinbaum during her December 5, 2024, morning press conference. No public consultation. No strategic environmental assessment. No technical analysis explaining why this is even a good idea. Just ta-da!—industrial port, coming right up.

Photo courtesy of Jose Alberto Rosas

Opponents say this monster project could wreck the Bay of Todos Santos. Not only would it bulldoze public beaches and block off shoreline access, it could also kneecap local fishing, endanger public health, and snarl traffic in a town that already suffers from daily bottlenecks and potholes you could lose a small car in.

“This puts our quality of life, economy, and marine culture at serious risk,” reads the petition. And they’re not exaggerating. One lane in, one lane out—what could go wrong when you add thousands of trucks?

Critics argue the 5.7 billion pesos set aside for this beast of a project would be better spent on fixing real issues—like modernizing public transport, upgrading wastewater treatment plants that still dump filth into the ocean, or saving what’s left of our water supply before we all start showering with baby wipes.

Change.org says it verifies that the signatures are from real humans, not just bots or angry sea lions.

At press time, no formal response from the federal government. But here in Ensenada, the pushback is real—and growing.

So if you care about your waves staying blue instead of oily gray, maybe check out the petition. And in the meantime, enjoy that sea breeze while it lasts.

Netflix Scouting Ensenada for Film Hub and Historic Movie

Hollywood may have Tinseltown, but Ensenada could be next in line for the spotlight.

Netflix executives recently visited Ensenada to move forward with talks and planning for what could become the streaming giant’s first full-blown production center in Mexico. The proposed location? A sprawling 40-hectare site in the area known as Ciudad Jatay, part of Ensenada’s up-and-coming industrial zone.

Mayor Claudia Agatón Muñiz confirmed that negotiations are already about 30% advanced. And the city isn’t sitting still—the municipal government is offering Netflix all the support it needs to bring lights, cameras, and lots of action to Baja.

Why Jatay? Well, Netflix seems smitten with Ensenada’s unbeatable combo: close to California (aka movie mecca), stable climate, stunning landscapes, and a rich cultural backdrop. Think desert, ocean, vineyards, and mountains—all within a day’s shoot.

But that’s not all. As part of the budding collaboration, Netflix is also considering filming a historical epic about Juan Rodríguez Cabrillo, the explorer who first spotted the San Mateo Bay in 1542—now known as the Bay of Ensenada. This project would highlight the region’s role in history while showing off Ensenada’s jaw-dropping views.

Mayor Agatón says the goal is to craft a visually stunning, historically accurate film, teaming up with local historians and creatives. And the proposed production center? It’ll be equipped with cutting-edge technology, ready to host high-quality film and video shoots—and give a major boost to local jobs across hospitality, transportation, tech, and the arts.

She also revealed plans for a water supply and recycling system to serve the new film hub and nearby housing zone—solving one of the major roadblocks to getting this project rolling.

Ensenada might soon be more than a weekend escape—it could be the next must-film location for the world’s biggest streaming service.

Now that’s something worth binge-watching.

READ MORE: Netflix Gringo Hunters Filming in Baja California

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