Hollywood may have Tinseltown, but Ensenada could be next in line for the spotlight.
Netflix executives recently visited Ensenada to move forward with talks and planning for what could become the streaming giant’s first full-blown production center in Mexico. The proposed location? A sprawling 40-hectare site in the area known as Ciudad Jatay, part of Ensenada’s up-and-coming industrial zone.
Mayor Claudia Agatón Muñiz confirmed that negotiations are already about 30% advanced. And the city isn’t sitting still—the municipal government is offering Netflix all the support it needs to bring lights, cameras, and lots of action to Baja.
Why Jatay? Well, Netflix seems smitten with Ensenada’s unbeatable combo: close to California (aka movie mecca), stable climate, stunning landscapes, and a rich cultural backdrop. Think desert, ocean, vineyards, and mountains—all within a day’s shoot.
But that’s not all. As part of the budding collaboration, Netflix is also considering filming a historical epic about Juan Rodríguez Cabrillo, the explorer who first spotted the San Mateo Bay in 1542—now known as the Bay of Ensenada. This project would highlight the region’s role in history while showing off Ensenada’s jaw-dropping views.
Mayor Agatón says the goal is to craft a visually stunning, historically accurate film, teaming up with local historians and creatives. And the proposed production center? It’ll be equipped with cutting-edge technology, ready to host high-quality film and video shoots—and give a major boost to local jobs across hospitality, transportation, tech, and the arts.
She also revealed plans for a water supply and recycling system to serve the new film hub and nearby housing zone—solving one of the major roadblocks to getting this project rolling.
Ensenada might soon be more than a weekend escape—it could be the next must-film location for the world’s biggest streaming service.
Now that’s something worth binge-watching.
READ MORE: Netflix Gringo Hunters Filming in Baja California
