Federal Plan Moves Forward for Tijuana–Ensenada Bypass

They call it the “Bypass,” but it’s really a lifeline in waiting. The plan is to open a third route between Tijuana and Ensenada that also threads through Jatay, bringing together roads, cargo, and communities in a new alignment. Claudia Agatón Muñiz, Ensenada’s mayor, has long spoken of the idea. Now, the federal government has pledged support, and the project is gradually stepping into view.

The new bypass would stretch about 24 kilometers, built with two lanes, and cost close to 3,500 million pesos. The federal infrastructure agency SICT aims to begin construction in 2026, expecting completion in about four years. The goal isn’t just to add another road; it’s to provide a real alternative when the scenic highway gives way to landslides or congestion. And it’s about redirecting the flow of trade toward the industrial zones growing just north of the city.

That’s where Jatay comes in. The planned route will pass through this area, located right across the toll road from Bajamar, a spot better known for its golf resort and ocean views than for industry. But Jatay has been quietly evolving into something else. Grupo Jatay and local authorities have pitched a sprawling industrial park there, with investment figures reaching into the billions of pesos and talk of more than 5,000 new jobs. The bypass would give that project exactly what it needs: fast, direct access to Ensenada’s port and the main transport corridors to Tijuana.

The idea of a Jatay connection isn’t new. Business and civic leaders have pushed for years for a “ruta alterna” between Bajamar and Rancho Bonito, especially after sections of the scenic road collapsed. In 2013, a 300-meter stretch near kilometer 93 gave way, closing the road for nearly a year. That collapse was a wake-up call. Tourism, freight, and local trade all stalled. Ever since, a safer and more reliable inland route has been a recurring promise.

The new bypass is supposed to solve that once and for all. By channeling freight through Jatay and away from residential corridors, it would ease pressure on Ensenada’s entry points and cut down the clutter of trucks parked along urban roads. Mayor Agatón said it would also help move the city’s growing container traffic toward a new industrial park, freeing the port’s immediate surroundings from pollution and congestion.

Still, there are challenges ahead. The terrain between Jatay and Ensenada is tricky — steep, unstable, and environmentally sensitive. Land rights, permits, and public consultation will all play a role. And with a project of this scale, long timelines and shifting budgets are almost guaranteed. Local fishing communities have already voiced concerns about how expansion might affect their livelihoods, and environmental groups are watching closely.

The federal funding is in place, but the real test will be in how the project balances progress with preservation. Done right, the Ensenada Bypass could change the region’s logistics map, turning Jatay from a quiet patch of land across the highway into a key link in Baja’s trade network. Done wrong, it could just be another line on paper.

For now, optimism is cautiously on the rise. A third way between Tijuana and Ensenada — built not just for speed, but for resilience — may finally be more than just talk.

11,800 Say “Nope” to Port Mega Project in El Sauzal

If you were planning on sipping a cocktail while watching whales off the coast of El Sauzal—might want to do it now. That view could soon come with a backdrop of container cranes and fuel tanks.

Over 11,800 people (and counting) have signed a petition on Change.org asking Mexican President Claudia Sheinbaum to scrap the industrial expansion of the El Sauzal port. Their message? Ensenada doesn’t need a megaport. It needs working streets, clean water, and maybe a public restroom or two that doesn’t smell like sadness.

The proposal would turn the current fishing port into a high-volume industrial hub for containers and—because why not—hydrocarbons. The plan includes extending the breakwater by 4 kilometers, dredging the seafloor to gain 60 new hectares (not for swimming), and increasing container traffic from 400,000 to over 6 million. That’s a 15x jump for anyone keeping score.

And in case you thought this was all part of a master plan with full public support and thorough environmental vetting—think again. The project was announced casually by Sheinbaum during her December 5, 2024, morning press conference. No public consultation. No strategic environmental assessment. No technical analysis explaining why this is even a good idea. Just ta-da!—industrial port, coming right up.

Photo courtesy of Jose Alberto Rosas

Opponents say this monster project could wreck the Bay of Todos Santos. Not only would it bulldoze public beaches and block off shoreline access, it could also kneecap local fishing, endanger public health, and snarl traffic in a town that already suffers from daily bottlenecks and potholes you could lose a small car in.

“This puts our quality of life, economy, and marine culture at serious risk,” reads the petition. And they’re not exaggerating. One lane in, one lane out—what could go wrong when you add thousands of trucks?

Critics argue the 5.7 billion pesos set aside for this beast of a project would be better spent on fixing real issues—like modernizing public transport, upgrading wastewater treatment plants that still dump filth into the ocean, or saving what’s left of our water supply before we all start showering with baby wipes.

Change.org says it verifies that the signatures are from real humans, not just bots or angry sea lions.

At press time, no formal response from the federal government. But here in Ensenada, the pushback is real—and growing.

So if you care about your waves staying blue instead of oily gray, maybe check out the petition. And in the meantime, enjoy that sea breeze while it lasts.

Netflix Scouting Ensenada for Film Hub and Historic Movie

Hollywood may have Tinseltown, but Ensenada could be next in line for the spotlight.

Netflix executives recently visited Ensenada to move forward with talks and planning for what could become the streaming giant’s first full-blown production center in Mexico. The proposed location? A sprawling 40-hectare site in the area known as Ciudad Jatay, part of Ensenada’s up-and-coming industrial zone.

Mayor Claudia Agatón Muñiz confirmed that negotiations are already about 30% advanced. And the city isn’t sitting still—the municipal government is offering Netflix all the support it needs to bring lights, cameras, and lots of action to Baja.

Why Jatay? Well, Netflix seems smitten with Ensenada’s unbeatable combo: close to California (aka movie mecca), stable climate, stunning landscapes, and a rich cultural backdrop. Think desert, ocean, vineyards, and mountains—all within a day’s shoot.

But that’s not all. As part of the budding collaboration, Netflix is also considering filming a historical epic about Juan Rodríguez Cabrillo, the explorer who first spotted the San Mateo Bay in 1542—now known as the Bay of Ensenada. This project would highlight the region’s role in history while showing off Ensenada’s jaw-dropping views.

Mayor Agatón says the goal is to craft a visually stunning, historically accurate film, teaming up with local historians and creatives. And the proposed production center? It’ll be equipped with cutting-edge technology, ready to host high-quality film and video shoots—and give a major boost to local jobs across hospitality, transportation, tech, and the arts.

She also revealed plans for a water supply and recycling system to serve the new film hub and nearby housing zone—solving one of the major roadblocks to getting this project rolling.

Ensenada might soon be more than a weekend escape—it could be the next must-film location for the world’s biggest streaming service.

Now that’s something worth binge-watching.

READ MORE: Netflix Gringo Hunters Filming in Baja California