On September 26, 2025, the vineyards of Corona del Valle in Ensenada swapped their usual symphony of cork pops and clinking glasses for something a little different: the buzz of insurance talk. The Mexican Association of Insurance and Bonding Agencies (AMASFAC) held its 21st Regional Pacific North Congress, drawing in agents from all over Baja California, plus colleagues from Sonora, Sinaloa, and beyond.
This wasn’t just another corporate mixer. It was a full-scale meet-up where Mexico’s most trusted insurance agents traded strategies, heard inspiring talks, and—of course—did some serious networking. Bernabé “Bernie” Hernández, president of AMASFAC’s Tijuana section and our good friend from Bernie’s Insurance, personally invited us to attend and cover the event.
Ana Gabriela León Vegas, president of AMASFAC Ensenada, summed up the purpose of the gathering perfectly:
“These events are designed to keep us informed and updated in the insurance field so we can do better business. Most of the agents belonging to AMASFAC attend, and we are recognized by society, our colleagues, insurance companies, and institutions as the most reliable insurance agents.”
For anyone shopping for coverage, that’s the key point—when you deal with an AMASFAC agent, you know you’re working with a licensed professional recognized at the national level.
Throughout the day, attendees discussed industry changes, customer experience, and the everyday realities of selling trust in uncertain times. Panels and presentations touched on everything from motivational stories to practical agreements with hospitals—yes, even free parking at Hospital Ángeles in Tijuana made the list of perks negotiated for clients.
It wasn’t all spreadsheets and policy talk. There were lighter moments too—like the gifting of fancy chocolates, jokes among colleagues, and remembering leaders who left a mark on the organization. The atmosphere was more family reunion than dry convention, proving once again that AMASFAC isn’t just about policies, it’s about people.
For Ensenada, hosting the congress meant putting the region on the map as more than a wine destination. The Corona del Valle backdrop made sure every conversation came with a side of vineyard views. Between the barrels and the PowerPoints, the message was clear: the insurance sector in Baja is alive, well, and working hard to stay relevant for the clients who depend on it.
