Mexico City — Baja California just proved it can do more than tacos, wine, and beach sunsets. It can sell itself as the next big thing for innovation and investment.
At the North Capital Forum (NCF), Governor Marina del Pilar Ávila Olmeda made her message loud and clear. She told business leaders and officials from Mexico, the U.S., and Canada that Baja isn’t only a border state — it’s the bridge that connects entire continents.
“We’re Mexico’s window to Asia,” she said. “Our closeness to California, Arizona, and Canada makes us a highly competitive state.”
A Region Talking Business
The North Capital Forum is a three-day event organized by the U.S.-Mexico Foundation. Each year, it brings together leaders from government, business, and academia to discuss how North America can move forward as one.
Since its first edition in 2022, the forum has grown rapidly. It now blends diplomacy, economics, and a dose of friendly competition. Moreover, it focuses on real collaboration — not just speeches and handshakes.
This year, more than 150 experts joined the event. They shared ideas on nearshoring, the USMCA review, climate action, and smarter trade. As a result, many called it one of the most dynamic editions so far.
Baja’s Strong Pitch
Ávila came prepared. So far in 2025, Baja California has attracted $1.57 billion in foreign direct investment. That’s impressive, especially considering global uncertainty.
She also highlighted projects like Punta Colonet, Rosarito’s desalination plant, the Elevated Viaduct, and Otay II. Together, these will boost logistics, trade, and infrastructure across the state.
To make things easier for investors, Baja recently launched a one-stop investment office. This new system speeds up paperwork and simplifies business processes. “We’re here to listen and move forward together,” Ávila said. “We want investors to feel supported every step of the way.”
Why It Matters for Baja
For Baja, this spotlight is a big deal. Through the NCF, the state connects directly with decision-makers who shape the region’s future. Consequently, those conversations can turn into real opportunities and long-term partnerships.
In addition, nearshoring has changed the game. Because many industries are moving closer to North America, Baja’s location gives it an edge. Its ports link to Asia, its border touches California, and its people bring the skills new industries crave.
Therefore, Ávila’s message hit home: Baja isn’t just following trends — it’s helping design North America’s future.
A Bright Future Ahead
The North Capital Forum ended on an optimistic note. Leaders agreed that collaboration remains the smartest way forward. Meanwhile, Baja California continues building bridges, not walls — literally and figuratively.
From clean energy to high-tech corridors, the state is proving it can lead while keeping its down-to-earth charm. And yes, it’s doing all that with sunshine, confidence, and a little border attitude.
