PLAYAS DE ROSARITO — This time, the police didn’t show up with flashing lights or handcuffs. Instead, they brought flyers, smiles, and a mission: to build trust with the community.
The State Citizen Security Secretariat (SSCBC) and Rosarito’s local police organized a march of recognition through the Real de Rosarito neighborhood. Their goal was simple—to bring safety information directly to families and strengthen the culture of prevention.
Walking the Talk
Officers from Baja’s Violet Squad joined local police and crime prevention staff for a neighborhood walk. Together, they visited homes and small businesses, greeting residents and sharing practical safety advice.
They encouraged people to use 911 for emergencies, 089 for anonymous reports, and the official mobile security apps. With these tools, residents can respond faster and feel more protected in their daily routines.
Building Awareness and Confidence
Moreover, the team focused on identifying the roots of violence rather than just reacting to it. They explained how to recognize early signs of abuse—physical, emotional, or financial—and where to seek help when needed.
“Safety begins with awareness,” said one officer. “When people understand the signs, they can protect themselves and their neighbors.”
During the walk, residents asked questions, voiced concerns, and shared personal experiences. As a result, the exchange turned into something more meaningful—a bridge of trust between locals and law enforcement.
Trust That Stays on the Streets
Because the SSCBC plans to continue these visits across other neighborhoods, this won’t be a one-time event. The idea is to stay close, listen often, and work hand in hand with residents. After all, a friendly conversation can go further than a patrol siren.
As one neighbor put it, “We’ve seen patrol cars drive by for years. This time, they stopped and talked. That’s new—and it matters.”
Through these actions, Rosarito is proving that prevention doesn’t just live in offices or press conferences. It lives in the streets, between people willing to look out for each other.
Real security isn’t about fear. It’s about connection, cooperation, and trust.
No Bad News.
