Rosarito is lacing up its running shoes — or maybe just its walking shoes — for the first ever Corre con Don Pisto, a community race with a cause that blends exercise, charity, and a splash of local pride.
The press conference introducing the event felt less like a stiff announcement and more like a family reunion. That makes sense, because Don Pisto isn’t just a liquor company; it’s part of the Rosarito DNA. For over 30 years, the brand has been pouring not just drinks, but also steady support into local projects.
This first edition is dedicated to Bernardo Pérez, founder of Don Pisto, who passed away two years ago. Pérez was remembered as a strong, athletic, big-hearted man who rarely turned down an opportunity to help his community. His legacy is now running forward — quite literally — through this race.
The Cause Behind the Course
Proceeds will go to DIF Municipal, specifically to bolster rehabilitation services in Rosarito. Plans include a playful outdoor space for patients beginning the tough process of physical recovery, plus a circuit designed to help restore mobility after injuries. Organizers stressed this is more than just a race: it’s a way to fund hope, therapy, and second chances.
The Route & Rewards
The 5.5 km race kicks off September 7th at 8 a.m., starting and finishing at Don Pisto Castillos on Boulevard Popotla. The route winds through key intersections, with local authorities promising full security, ambulances on site, and traffic control so runners (or walkers, stroller-pushers, and wheelchair participants) can move safely.
Cash prizes are on the line: 3,000 pesos for first place, 2,000 for second, and 1,000 for third, with categories for men, women, and wheelchairs. Registration costs $250 pesos per person and can be done at Don Pisto branches, DIF offices, INDER, or even via WhatsApp if you’re out of town. The first 400 finishers will also score a commemorative medal at the finish line.
A Race for Everyone
Worried you’re not fast enough? Don’t be. As organizers said with a smile, “It’s okay, let’s walk. Bring the stroller, bring the dog, bring the neighbor. The important thing is to show up.”
And yes — because this is Rosarito — the press conference closed with an invitation to enjoy a cold Don Pisto beer. After all, it’s not every day you get to hydrate post-race with the sponsor’s finest brew.
So mark your calendars, Rosarito. Whether you’re sprinting, strolling, or rolling, Corre con Don Pisto is your chance to support the city, honor a local legacy, and maybe even earn a medal. Or at the very least, a well-deserved beer.
