Free discounts across Baja? Yes, please.
While some folks are flying off to Europe this summer, smart locals and curious gringos are unlocking Baja’s best deals with just a few taps on their phones.
Governor Marina del Pilar has been pushing the digital “Be a Tourist in Your Baja California” card—and it’s not a gimmick. This free discount program is designed to boost local tourism while rewarding you for eating, sipping, and exploring your way through the state.
The card gives you access to exclusive discounts at over 400 businesses across all seven municipalities, from Ensenada’s wine country to the desert art stops in San Felipe. We’re talking restaurants, boutique hotels, beachy spas, quirky souvenir shops, and even guided adventures. Think of it like Baja’s local “passport to fun”—but without the airport lines or TSA agents.
How to get it—fast and painless
Signing up is laughably easy. Go to seturistabc.com, register, and your digital card hits your inbox within seconds. No birth certificate. No utility bill. No bureaucratic scavenger hunt.
There’s just one tiny detail—don’t expect a slick Apple Wallet pass. What you get is a trusty ol’ PDF. Not sexy, but it gets the job done.
For business owners
There’s also a simple form for local businesses that want to join the platform. So if you run a taco joint, a surf school, or a winery, it only takes a few minutes to get in front of thousands of discount-hungry visitors.
Where you can use it
The card’s already being used by more than 20,000 people, unlocking deals in places like La Rumorosa, Tecate, Rosarito, and Valle de Guadalupe. You’ll find promos at the Museo Restaurante La Rumorosa, fun at Campo Recreativo El Vikingo, and chill time at Rancho La Ponderosa.
So whether you’re sipping rosé in El Sauzal, climbing boulders in San Pedro Mártir, or just hunting for a better deal on your next fish taco—this card is your new best friend.
TL;DR ((Too Long; Didn’t Read):
✅ Free.
✅ Works across Baja.
✅ Helps local businesses.
✅ PDF-based, not Wallet-friendly—but hey, you’ll survive.
If you were waiting for a reason to explore more of Baja… this is it.
