Baja California Throws Open the Doors
Since Friday, April 26, the Tianguis Turístico has been buzzing at the Baja California Center in Rosarito. And for the first time ever, it’s not just suits and business cards—the general public is invited too.
Governor Marina del Pilar Ávila Olmeda announced the change, calling it a historic move to bring Baja’s magic closer to its own people and visitors. Let’s be honest—who better to celebrate Baja’s beauty than the people who live it every day?
At this year’s event, you’ll find:
- Baja’s top wineries, resorts, restaurants, and tour operators all showing off their best.
- Special buyer meetings and seminars that, frankly, sound way fancier than we’re used to.
- Public spaces where you can taste, see, and experience Baja without a press badge.



The Baja California Center, perched between Tijuana and Ensenada, couldn’t be a more perfect spot to show off our beaches, wine valleys, art, and tacos… yes, especially the tacos.
Whether you live here full-time or you’re just Baja-curious, this is your chance to dive into what makes this place unforgettable.
And if you want to plan your visit like a pro, you can download the full schedule here:
Because this year, you’re not on the outside looking in—you’re officially part of the show.
Source: Tianguis Turístico 2025 Official