For the first time in its nearly six-decade history, the legendary Baja 1000 will both start and finish in Los Cabos. The announcement came after the Los Cabos City Council unanimously approved a deal with Score International, the event’s promoter, during its September 8 session. The 59th edition of the race, set for November 2026, will mark a historic milestone for Baja California Sur.
Never before has the Baja 1000 launched and wrapped up in the same city at the southern tip of the peninsula. Cabo San Lucas has hosted the finish line before—first in 2000 and again in 2007—but this will be the first time Los Cabos holds both the start and the finish.
“This will put Los Cabos in the eyes of the world,” said Councilman Celestino Atienzón Beltrán, who called the move “historic” and a massive boost to the local economy. Councilwoman Valerie Olmos Domínguez added that while it’s a moment of pride for locals, safety and proper organization must remain priorities to ensure a smooth event.
The Baja 1000 isn’t just about roaring engines and desert dust. It’s an economic engine of its own. When the 2023 edition took place in La Paz, more than 320 teams from Mexico, the U.S., and abroad showed up. That single race pumped nearly 100 million pesos into La Paz’s hotels and businesses, with occupancy hitting 98 to 100 percent in more than 3,100 available rooms. Across the peninsula, the economic impact was estimated between 10 and 12 million dollars, along with worldwide media coverage.
With Los Cabos playing host in 2026, the financial ripple effect is expected to be even bigger—boosting hotels, restaurants, shops, and tour services, while also driving improvements in infrastructure and public services. In short: the Baja 1000 is more than a race—it’s a cash cow on wheels.
Score International had already hinted back in July that a route change was on the horizon for 2026. The full championship calendar for that year is now set:
- San Felipe 250: March 25–29
- Baja 500: June 3–7
- Baja 400: September 9–13
- Baja 1000: November 9–15 (Los Cabos debut as start and finish line)
Los Cabos’ loop will stretch north as far as Guerrero Negro in Mulegé before turning back south, making this one of the most ambitious routes in recent memory.
Meanwhile in Ensenada…
While Los Cabos celebrates, Ensenada faces a bittersweet reality. Right now, the city is hosting the Baja 400 (Sept. 10–14, 2025), part of the current SCORE World Desert Championship. For decades, the Baja 1000 has been Ensenada’s crown jewel—the biggest event the city has, hands down. Losing it will sting.
Critics of the race, however, see things differently. Protests against SCORE events have been growing louder. Residents and activists complain of chaos in the city, environmental damage from tearing up natural landscapes, and frequent dangerous accidents. Still, the economic benefits in tourism, restaurants, hotels, and services are undeniable. Without the Baja 1000, Ensenada’s local economy could feel the shockwaves.
What Comes Next?
The move south marks a bold new chapter for SCORE and for Baja California Sur. Los Cabos gains international spotlight and millions in revenue, while Ensenada faces questions about its future as an off-road capital.
One thing is certain: when November 2026 rolls around, the world’s eyes will be on Los Cabos—and the roar of the Baja 1000 will echo all the way up the peninsula.