Think Valle de Guadalupe is only wine tastings and sunsets made for Instagram? Think again. Behind the vineyards, there’s a network of entrepreneurs working to keep the valley alive and open for business.
Meet Emprendedores del Valle Guadalupe (EDVG), a civil association of more than 270 businesses. That includes wineries, cafés, hotels, restaurants, and yes, even hardware stores. Their mission is simple: push the valley forward with collaboration, events, and teamwork .
A Network Beyond Wine
Wine might headline the valley, but this group goes much further. They connect with UABC and CEVIT for studies on tourism and restaurant trends. They also stay close to local authorities, which helps members deal with permits and regulations.
Membership isn’t one-size-fits-all. Small businesses with fewer than ten employees pay a lower fee. Bigger operations contribute more. In return, everyone gets access to studies, support, and a valuable business network.
Viñadas: Events That Keep Flowing
Their star project is the Viñadas calendar. It spreads events throughout the year so visitors don’t just come in harvest season.
In 2024, the association hosted ten events. For 2025, the goal is fifteen. At the moment, they’ve already staged eight. The next stops are Indómito, El Cielo, Casa Entre Vés, and Don Tomás Viñedo .
Each event feels different. Some are cozy pairing dinners for 50 guests. Others explode into massive fiestas with music, food stalls, and almost a thousand visitors. Businesses decide if they’ll pour tastings, charge a fee, or just showcase bottles. The variety keeps locals and tourists guessing.
December will even feature a community Christmas parade across the three valley delegations. This time, the spotlight isn’t only for tourists. Locals will be invited to join in, proving the valley is more than a destination—it’s a living community.
More Than Bottles and Glasses
The association also tackles less glamorous work. Members pool money to patch potholes. They adopt stretches of road for cleanup. They even run a photography contest where shots from cell phones compete with professional cameras.
These projects may not sparkle like wine, but they keep the valley clean and inviting. They also remind locals that their home matters just as much as the visitor experience.
Working With the Media
Unlike some groups that treat media like intruders, Emprendedores opens the door. They know promotion matters.
Unlike some groups that treat media like intruders, Emprendedores opens the door. They know promotion matters. As Karla, the group’s Public Relations lead who is always knee-deep in logistics and present at every event, explained: ‘If no one promotes our efforts, the impact is lost.
That mindset makes coverage easier and gives journalists a chance to tell the valley’s wider story. It’s a refreshing approach in a region that thrives on visibility.
Why It Matters
When most people think of Valle de Guadalupe, a few big-name wineries come to mind. Yet more than 200 smaller players wait in the wings. Many are family-run projects with fewer than ten employees.
EDVG wants these businesses discovered. They want more wines poured, more menus tried, and more stories told. By encouraging cooperation instead of competition, they make sure the valley doesn’t rest on just a handful of brands.
So next time you sip under the stars, remember: there’s a whole team behind that glass. From the Viñadas calendar to the patched roads beneath your car, Emprendedores del Valle de Guadalupe is quietly—and sometimes loudly—keeping Baja’s wine country fresh, fun, and worth coming back to.
