More than 4,000 people showed up, and not one of them regretted it. The 33rd Verbena de Santo Tomás wasn’t just a wine fest — it was a time warp. One where art, music, and food collided so beautifully that you forgot what decade you were in.
A Label You’ll Want to Frame
For those who love wine and meaning, Duetto 2022 stole the show. Not just because it’s a Tempranillo–Cabernet Sauvignon Gran Reserva, but because its label was a story in itself. During the event, attendees got a first look at the original painting by artist Héctor Herrera, the creative force behind this year’s bottle design.
The piece was bold, messy, handwritten, and emotional — much like Baja’s history. Displayed indoors, the artwork pulled in visitors like a magnet. Later, many stood in front of the wine barrel where the final product sat: Duetto 2022, wrapped in art, filled with character.
Glass in Hand, No Plan in Mind
The plaza turned into a maze of flavor. Guests sipped wine and sangría (yes, canned sangría) while wandering between booths. Each glass was branded with “Verbena 33°,” and yes, it became the weekend’s most cherished souvenir.
Meanwhile, food from Comal Bistró, Altabaja Cervecería, La Destilería and others made it impossible to stay on a diet. Wine tastings flowed from Santo Tomás and guest producers like Viñedos Enkanto, making “just one more” the unofficial motto.
Music Everywhere, Silence Nowhere
Music blasted from every corner. And that’s not a complaint.
At Santo Ritmo, Banda Arremangadora and Loquera Tradición fired up the crowd. Meanwhile, Callejoneada delivered raw energy through bands like Mora and Knights. If that wasn’t your style, R.U.D.A. offered breakdancers, lucha libre, stand-up comedy, and even live art auctions.
Totally normal Totally Baja
Still not enough? BUNKR had electronic sets that made your knees move without asking. La Perlita paired video art with cocktails (because of course it did), while Fronteo and La Bete Noir took turns flipping genres and moods.
There was no “main stage” because the whole event was the stage.
A Taste of Baja’s Soul
Beyond the music and wine, this event served heritage. Grape stomping brought together kids, parents, tourists and winemakers in a messy tribute to the old ways. Nearby, the museum featured an exhibit on Santo Tomás’ 135-year story, and Don Camillo Magoni’s 60 vintages were honored with photos and experimental pours.
It wasn’t just about the past, though. The Centro Cultural Santo Tomás teamed up with private sponsors like Banorte, La Canasta, Xochicalco University, and the Baja Sur Tourism Trust to keep things fresh and future-facing.
So What Was It?
A wine festival? A culture bomb? A pop-up museum with dance-offs?
Let’s just say this: The Verbena de Santo Tomás 2025 felt like Baja showing off its best side — loud, proud, and with wine on its breath. If you missed it, well… you better hope they let you into the next one.
Because some parties are just too good to stay quiet.
