Wine, Music and Magic Await at Baja’s Fiestas de la Vendimia 2025

This week, the Valle turned up the charm and the wine for the official press launch of the 35th Fiestas de la Vendimia. The venue? Viña de Liceaga, of course. And if the flawless service and perfectly laid tables are any clue, we’d bet Myrna Liceaga had a hand in supervising the event. From Gringo Gazette North, a big thank-you to the Provino team for treating us like royalty—we felt every sip of the hospitality.

The 2025 edition, themed “Terruño, Identidad y Vocación,” will run from July 30 to August 24 with more than 45 events celebrating wine, land, and the people who make it all happen. Expect everything from vertical tastings and intimate 20-person dinners to wild, woodfire-fueled paella competitions and full-scale music festivals. Because that’s just how Baja rolls.

Kicking Things Off – Muestra del Vino | Aug. 1

This is the OG of wine events in Baja and it’s still going strong. Held at the Centro Cultural Riviera, Muestra del Vino will showcase 80 wineries, over 160 wine labels, and bites from 50 local restaurants—all for $1,450 pesos. Oh, and there’s a secret headliner on the main stage. Who? They’re not telling. But with five stages covering everything from jazz to norteño, no one’s going home disappointed. Pro tip: It’s 18+ only, so leave the littles with abuela.

Paella Showdown – Aug. 17 at Viña de Liceaga

This is the big one. The Dr. Ramón García Ocejo Paella Contest isn’t just a cook-off—it’s a campestre family fiesta under 120-year-old oak trees and, yes, one majestic 500-year-old roble. More than 90 paella teams will compete with over 160 wines from Baja’s best wineries. The firewood-only rule (no gas!) adds smoky magic to the mix. Tickets are $1,450 pesos, kids under 12 get in free, and if history tells us anything, it’ll sell out by 5 PM. So show up early and hungry.

Wines, Roots, and Roaming

Beyond the big names, there are also six multidimensional events, weekly guided tours to Provino-affiliated wineries, and 46+ food and wine pairings planned. Whether you’re into intimate dinners, educational catas, or just sipping with friends, there’s something for everyone.

Over 100,000 visitors are expected, with a projected $800 million pesos in economic impact. So, yeah, it’s kind of a big deal.

Need Tickets or Want to Stalk the Calendar?

Find everything at: provinobc.mx

You bring the glass. We’ll bring the buzz.

Luisa Rosas-Hernández

Luisa Rosas-Hernández is a writer for the Gringo Gazette North, where she covers Baja’s wine scene, good eats, and public safety—with a healthy dose of wit and no bad news allowed. By day, she’s a health researcher recognized by Mexico’s National System of Researchers (SNI), and by night, she handles the Gazette’s finances and dabbles in social media—making sure the numbers add up and the posts pop. When she’s not chasing stories or crunching data, you’ll likely find her in the Valle enjoying a glass of red (or a crisp white with oysters)… for research purposes, of course.

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