Craft beer, piñatas, and handmade honey—what’s not to love?
Local Love on Display
On July 21, Rosarito hosted the fourth edition of Emprendiendo con el Corazón—a pop-up market with serious soul. More than 40 local vendors took part, including six Indigenous artisans from Santa Catarina and La Huerta.
The venue, Los Portales de García, filled with music, handmade goods, and proud entrepreneurs. Visitors explored tables bursting with color, flavor, and heart.
Handmade, Not Factory-Made
Here, you didn’t just shop—you connected. While walking booth to booth, you could sample granola, honey, and local beer. There were soaps, earrings, colorful piñatas, and sweet bread too.
Each product came with a backstory. A family recipe. A cultural tradition. Or just a lot of love packed into a jar of jam.
Instead of mass-produced souvenirs, shoppers left with something personal. And that’s the whole point.
Small Business, Big Impact
Michelle Guerrero Jaimes from Baja’s Secretary of Economy and Innovation said it best: “This isn’t only about selling. It’s about recognition, opportunity, and growth.”
The event gave artisans a real chance to show off their work and expand their customer base. Many of them dream of growing their businesses. This market gives them a solid step forward.
These are not charity cases. They’re businesspeople—hardworking, talented, and passionate. Buying from them means helping Baja’s economy thrive from the bottom up.
Indigenous Voices in the Spotlight
Vanesa Romero, director of citizen outreach, highlighted the presence of Yumana, Kiliwa, and Kumiai artisans. They came from remote communities to share what they make—and what they stand for.
Through their crafts, they pass on identity, pride, and centuries of tradition. Every bracelet, snack, or handwoven bag holds meaning.
Their participation brought depth to the event. It wasn’t just fun—it was cultural exchange with purpose.
More Than Just a Market
Yes, there was delicious food. Yes, there were great gifts. But this was also about something bigger. These markets connect people, build bridges, and celebrate what makes Baja unique.
They remind us that shopping can be meaningful. That it’s worth spending a few pesos extra if it helps a real person—someone who’s working hard and dreaming bigger.
Don’t Miss the Next One
If you didn’t make it this time, stay alert for the next round. These events happen with heart, and they leave you with more than just a full bag.
So next time you see “Emprendiendo con el Corazón” on a flyer, go. Support the community, enjoy the culture, and maybe grab a piñata on the way out.
Trust us—it’ll be worth it.
