If you’re heading to Cocina la Baja today, make a pit stop on your way. President Claudia Sheinbaum is in Ensenada this Saturday, July 12, and she’s not just here for the view—she’s cutting the ribbon at one of the most important medical projects in decades: the brand-new IMSS Bienestar Regional Hospital No. 23.
The official ribbon-cutting ceremony for the brand-new IMSS hospital, led by President Claudia Sheinbaum herself, is scheduled for 2:00 PM. Yep—the exact same time Cocina la Baja kicks off. So if you’re torn between fresh seafood and fresh medical facilities… we totally get it. Priorities, right?

A Big Dose of Hope
Set right by El Ciprés (Av. Reforma and Calle Margaritas, Ex Ejido Chapultepec), this public hospital is expected to serve over 300,000 residents across the region. We’re talking 216 hospital beds, 32 specialties, and fully-equipped facilities for oncology, dialysis, pediatrics, and general surgery. And it’s all under the IMSS Bienestar model, which means free care for anyone without social security coverage.
Yep, real healthcare—no fine print, no wallet pain.
Years in the Making
This is the first federally built hospital in Ensenada in over 60 years. After some partial operation last year, the hospital is now officially open and ready to get to work. The site was donated by the state government, and today marks the full launch.
Local officials—Governor Marina del Pilar and Secretary of Health José Adrián Medina—are also attending. Just one thing to note: while the building is top-notch, the staffing and supplies still need to catch up. Progress, but not perfection.
The President’s Health Tour
Sheinbaum’s not just stopping in Baja. She’s on a larger tour of IMSS Bienestar facilities nationwide. This program is part of a broader push to deliver health services to people who’ve been left out of Mexico’s social security system.
The federal government is teaming up with states like Baja California to ensure staffing, meds, and funding actually show up where they’re needed. A good start, but the work’s just beginning.
🌮 Bonus Tip: Sheinbaum Before Seafood
Now here’s a local hack: if you’re heading to Cocina la Baja 2025 at Estero Beach this afternoon, guess what’s right on the way? Yep—the new hospital. Swing by, snap a photo with the President, and send it our way!
Oh, and while you’re hunting oysters and abalone later, keep your eyes peeled for Leonardo Quintero. He’ll be covering Cocina la Baja for us today. Tell him we said hi—and maybe share your best bite.
Projecto El Sauzal: Ask the President
If you’ve got questions—like what’s happening with El Sauzal port or road upgrades, or how this hospital ties into broader regional plans—today’s your chance. Residents have concerns about the El Sauzal megaproyecto, including environmental risks and changes to the local economy . The President and your local officials will be there—drop by, ask away, and get informed.
🟣 No Bad News. Just fresh hospitals, fresh seafood, and fresh reasons to celebrate Baja.