Turns out, a little beach cleanup goes a long way.
This Tuesday, July 1st, Playa Hermosa in Ensenada wasn’t just sun and sand—it was gloves, trash bags, and a team effort. State Secretary of Fisheries and Aquaculture (SEPESCA BC), Alma Rosa García Juárez, showed up with her crew for a cleanup event organized as part of the National Week Against Sanitary Risks.
And they weren’t alone. Red Cross volunteers also joined the effort, rolling up their sleeves to help clear the coast.
From Sand to Seafood
Alma Rosa didn’t just show up for a photo op. She’s been vocal about how clean beaches create a ripple effect—benefiting everything from marine life to food safety.
Her team reminded everyone that clean sand means cleaner water, which is key for aquaculture. That’s especially true for shellfish like oysters, mussels, and clams—aka the pride of local seafood culture. When the water’s dirty, so is the product. Nobody wants plastic-flavored ceviche.
Floating trash and microplastics don’t just look gross—they release toxins, upset the pH of the water, and open the door for harmful bacteria. The result? Bad news for both fish and fishermen.
Trash-Free = Tourist-Ready
Beyond the seafood, there’s tourism. Because let’s be honest: no one’s booking an Airbnb next to a trash heap.
Baja’s already blessed with great weather. Add a sparkling coastline, and you’ve got a spot that sells itself. Clean beaches attract more visitors, boost local business, and keep the “Baja magic” alive.
This isn’t just about looking good—it’s about living better. As Alma Rosa said, a clean ecosystem reflects a healthy, inspired community.
Global Goals, Local Wins
There’s also the bigger picture. Beach cleanups tie directly into the United Nations’ 2030 Agenda—specifically climate action and marine life preservation. Who knew tossing a bottle in the right bin could help save the planet?
During the Playa Hermosa cleanup, Alma Rosa met with local leaders including COFEPRIS, the Baja State Health Department, and Ensenada’s ecology team. Their message was clear: clean beaches are a shared job—with shared benefits.
And with Red Cross volunteers pitching in too, it’s proof that Baja cares—from its officials to its citizens.
What You Can Do
- Don’t ghost your garbage. Take it with you.
- Support recycling efforts. Even if it’s not glamorous.
- Join the next cleanup. It’s cheaper than therapy and better for the ocean.
Clean beaches mean better seafood, healthier oceans, and a brighter Baja. Let’s keep the coast clear.
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