No more excuses. Baja is finally doing something about the water problem.
Governor Marina del Pilar signed the deal this week. CONAGUA’s director, Efraín Morales López, showed up too. Together, they greenlit the Rosarito Desalination Plant.
This time, the promise comes with muscle—12 billion pesos and the backing of President Claudia Sheinbaum.

The goal? Bring clean, reliable water to Tijuana and Rosarito, where people have been rationing buckets like it’s 1944.
The plant will sit on a 20-hectare plot in Playas de Rosarito, right next to the Presidente Juárez Thermoelectric Plant, operated by the CFE. Why there?
Simple—access to seawater, an existing discharge channel, and a steady energy supply. It’s also close to where the water’s actually needed. Smart, right?
It will use reverse osmosis to turn salty seawater into fresh agua. And because it’ll share infrastructure with the neighboring power plant, environmental impact should be minimal. That’s the plan, anyway.

For years, locals asked, begged, and even protested. Now, leaders say this is the fix. Construction starts soon. If all goes well—and that’s a big “if”—families might actually enjoy full showers, not just polite rinses.
Meanwhile, the government calls it “historic.” We just hope it doesn’t turn into another expensive blueprint for the archives.
Stay tuned. We’ll keep you posted, especially if someone forgets to turn on the pump.