Move over Tesla, Ensenada is getting its own fleet of electric vehicles—and they’re way bigger than a sedan.
That’s right, our little coastal city is making national headlines as the first in Mexico to launch a full fleet of electric buses, designed and built right here in Mexico by DINA and MegaFlux. The shiny new model? It’s called Taruk—which, honestly, sounds like the name of a sci-fi superhero… and we’re here for it.
In the coming months, 80 Taruk buses will hit the streets in the first stage of a mega plan to eventually roll out 345 units across all 78 public transport routes in Ensenada. If you’ve ever tried to get from one end of town to the other during rush hour, you’ll know just how welcome this is.
Mayor Claudia Agatón is leading the charge—pun intended—and she’s not being subtle about it: “Ensenada isn’t just adopting clean tech, we’re writing the manual for Mexico’s energy transition,” she said. “Our port city is going to be the live lab for proving electric public transport works—both technically and financially.”
Each Taruk bus can travel 390 km on a single charge, enough for a full 12-hour workday with the AC on full blast. And yes, they’ve already been tested under real-world conditions in Mexico City—because if a bus can survive that traffic, it can survive anything.
But this isn’t just about swapping diesel fumes for cleaner air. The project is Made in Mexico from start to finish—so every bus represents local jobs, homegrown know-how, and a big win for Mexican manufacturing. According to the numbers: each vehicle creates 25 jobs in the supply chain, and 78 out of every 100 pesos spent stays in the national economy. Compare that with imported buses, where most of the cash flies out of the country faster than a tourist spotting a taco stand.
In Ensenada alone, the project has already generated 50 new specialized jobs, with plans to train another 200 technicians before the end of the year. Plus, MegaFlux will install fast and slow charging stations across the city, working with the national electric utility (CFE) to make sure the grid doesn’t blow a fuse.
And guess what? Other states are watching closely. Baja California Sur, Jalisco, Nuevo León, Hidalgo, Michoacán… they all want in on the action. No surprise there—the federal government has already set its sights on deploying 3,000 electric buses nationwide in the next few years.
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