BY LEONARDO QUINTERO
From July 31 to August 18, 2024, Ensenada, Baja California, will once again be the epicenter of Mexican wine culture with the XXXIV Fiestas de la Vendimia. Organized by Provino, which encompasses 84 wineries, this festival aims to promote Mexican wine, attracting an expected 120,000 attendees and generating an economic impact of 800 million pesos.
This year’s theme focuses on sustainability in agronomy, highlighting the industry’s commitment to environmentally friendly practices. As Provino celebrates its 24th anniversary, the festivities will feature over 30 events throughout the year, offering something for everyone.
Wine enthusiasts can indulge in tasting tours priced at 1,350 pesos, experiencing the rich flavors of local wines. Additionally, events like the one at Viña de Liceaga will showcase local talent such as the group “La Gran Familia” from Mexicali. For 1,450 pesos, guests can enjoy wine tastings paired with delicious paella.
Safety is a top priority, with the business sector collaborating to ensure a secure environment for all attendees. Despite the expected influx of cars, the event has a history of incident-free celebrations, a tradition they intend to uphold for many years to come.
Join the celebration of Mexican wine at Fiestas de la Vendimia and immerse yourself in the vibrant culture of Ensenada’s Valle de Guadalupe.
