Ensenada

Unforgettable Flavors Await at Bajas Paella Party
 Ensenada, Events, Wine

Baja’s Paella Contest Celebrates 35 Years With Wine and Music

This isn’t just another cook-off. The Dr. Ramón García Ocejo Paella Contest is the grand finale of Ensenada’s 25-day Fiestas de la Vendimia—and this year marks the 35th anniversary. On Sunday, August 17, 2025, Viña de Liceaga will once again welcome wine lovers, foodies, and anyone who appreciates a proper campestre party under 120-year-old oak trees (plus one majestic 500-year-old roble that’s basically a celebrity).

A Tradition Worth Savoring

Since the late 1980s, this event has honored the memory of Dr. Ramón García Ocejo, who championed Ensenada’s wine and culinary culture. Today, more than 90 paella teams will light their wood fires (gas is strictly forbidden) and serve their creations to the crowd. Meanwhile, 80 Baja wineries will pour more than 160 wine labels—a perfect match for a plate of smoky, saffron-infused goodness. Two live music stages will keep the energy high all afternoon.

Seafood Royalty in a Pan

#Lobster tails, shrimp, and scallops—this paella team isn’t here to play. A true showstopper at the 2025 Paella Contest

The Competition & Prizes

The judging is handled by the Asociación Gastronómica y de Paelleros de Baja California (Spanish acronym: AGAPE – The “Asociación Gastronómica y de Paelleros de Baja California”). Paellas are coded for anonymous tasting and scored on color, appearance, flavor, and texture.

Two categories take the spotlight:

  • Quality: flavor, texture, and presentation.
  • Visual Presentation: beauty and order of the cooking station.

Winners receive trophies, wine, paella pans, aprons, commemorative merch, and consumption vouchers worth around $14,000 MXN from sponsors like Afirme and La Canasta. And yes—tour packages are raffled among all attendees to close the day with a bang.

By the way, if you spot me near a good glass of Sauvignon Blanc, please come say hi. I’ll probably be there.

Family-Friendly (With a Few Rules)

Kids under 12 get in free, but no pets are allowed. The setting is pure countryside charm, with activities for children and plenty of shaded spots for adults to sip and chat.

Baja’s Biggest Paella Party Returns
#Mark your calendar—August 17 at Viña de Liceaga. Over 90 teams, 160 wines, live music, and zero excuses to miss it.

Your Insider’s Guide to Enjoying the Paella Contest

Get There Early

Gates open at 12 PM, but parking and prime shady spots go fast. If you arrive late, you risk long lines and missing the first tastings.

Parking & Transportation

On-site parking is limited and fills up quickly. Therefore, consider ride-sharing with friends or using local transportation services. Many guests arrange drop-offs to avoid the parking scramble.

Dress for the Occasion

Comfortable shoes are a must—remember, you’ll be walking on dirt paths. A hat and sunglasses will help you handle the Baja summer sun, and a light jacket can be handy for the evening breeze. Additionally, some people treat this event like a Valle de Guadalupe-style fashion show—think wide-brimmed hats, cowboy boots, and crisp white linen.

Cash or Card?

Vendors may accept both, yet cash tends to be faster. Moreover, don’t forget your ticket includes all wine and paella tastings—no surprise charges for the essentials.

Plan Your Tastings

With 90+ paella teams and 160+ wines, you won’t try everything—but you can come close. Therefore, pace yourself, and don’t ignore the lesser-known wineries; they often have the hidden gems.

Stay for the Raffle

The prize drawings happen toward the end of the event. Consequently, many people miss out because they leave early. Stick around—you might just win that vacation.

Quick Facts

  • Date: Sunday, August 17, 2025
  • Time: 12:00 PM to 7:00 PM
  • Place: Viña de Liceaga, Ensenada, Baja California, MX
  • Price: $1,450 MXN (kids under 12 free)
  • No pets allowed
  • Dress code: Comfortable, summer-friendly, or go full Valle chic

Thirty-five years, thousands of paellas, and countless wine pours later, the Paella Contest remains Ensenada’s tastiest tradition. Therefore, mark your calendar, gather your crew, and get ready for a day of wine, wood smoke, and friendly competition. Just remember—show up early, stay hydrated, and save room for seconds.

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Baja’s Moving… in Its Own Way
 Articles, Breaking News, Ensenada, San Diego, Tijuana

Baja’s New Ferry Waits, Tijuana’s Viaduct Shrinks—Progress, Baja Style

Baja California is on the move… sort of. Ensenada has a shiny new ferry sitting pretty at the dock. Tijuana’s long-promised viaduct is, well, shorter than promised. It’s progress—just not the fast-lane kind.

Ferry Fantasy Meets Dockside Reality

The Azteca Express I made its grand entrance into Ensenada’s port on July 25. Locals cheered, phones snapped, and Instagram lit up. But anyone hoping to hop on for San Diego this week is in for a plot twist—the first passenger trip won’t be until late August.

Phase one will carry people only—no cars until next year—but it will have a bar on board. Because priorities. It’ll seat about 230 passengers and take 2.5 to 3 hours each way.

Tickets aren’t on sale yet, but early chatter points to $70 USD one-way or around $130 USD round trip. The experience promises full customs and immigration checks at both ends—think “airport with a sea breeze.”

The San Diego–Ensenada ferry arrived on July 25 with room for 330 passengers, but no launch date or tickets are available yet. Here’s everything we know so far.
#The San Diego–Ensenada ferry arrived on July 25 with room for 330 passengers, but no launch date or tickets are available yet. Here’s everything we know so far.

Viaduct Loses the Beach

Meanwhile, in Tijuana, the Viaducto Elevado—that elevated road designed to whisk drivers from the airport toward Playas—has officially been downsized. The new plan ends the road at Cañón del Matadero, about 1.5 kilometers short of the beach.

The change trims the original 10.5-kilometer project and cuts Playas de Tijuana out of the direct link. Local residents worry this will dump traffic into their neighborhoods and worsen the rush. Officials say the viaduct is still on track to open late 2025 or early 2026.

Same Goal, Different Routes

In a way, both projects have the same mission—make it easier to move people and goods in and out of Baja. But like a good Baja road trip, there are always detours.

The ferry is stuck in “coming soon” mode. The viaduct is trimming its route. Neither is a total win yet, but each inch forward matters for a region that relies on cross-border travel like fish rely on water.

We’ll take the progress, even if it comes in small, slightly salty steps.

Viaduct in Action
#Workers and machines hustle under the sun, assembling what might just be the fastest road Tijuana has never seen… yet.

Quick Facts:

ProjectStatusETAFun Fact
Ensenada–SD FerryDocked, delayedLate August 2025Has a bar before it has car space
Tijuana ViaductRoute shortenedLate 2025/Early 2026Lost the beach but kept the traffic

Baja’s building momentum—just not at the speed locals (or drivers) might hope for. But hey, at least we’re not bored.

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Claudia Agatón Makes History at the Grito
 Articles, Ensenada

Historic First Woman Grito in Ensenada With Edith Márquez 

Ensenada’s about to swap its sandals for sombreros. This September 15, the city will celebrate Fiestas Patrias like never before — and make history in the process.

Mayor Claudia Agatón Muñiz will be the first woman in Ensenada’s history to lead the Grito de Independencia. About time, right? She’ll be up on the Playa Hermosa stage, ready to shout ¡Viva México! to thousands of locals, tourists, and anyone within earshot — probably including a few confused pelicans.

And because historic moments deserve a proper soundtrack, Mexican pop legend Edith Márquez will follow the patriotic yelling with a full-on concert. Bring tissues. She’s famous for songs that make you cry, sing, and question your last breakup — sometimes all at once.

What’s in Store Before the Grito

The fun starts at 7:00 PM. Playa Hermosa’s esplanade will turn into a giant, family-friendly block party. Expect tacos, tamales, pozole, churros, and that smell of grilled corn that makes you instantly hungrier than you thought possible. Drinks? Oh, plenty. From aguas frescas to Baja’s craft beers — and yes, the grown-up margaritas will be there too.

There will be live performances before the main act, because nothing says “We love you, Mexico” like dancing in the sand while holding a plate of street food.

The Moment Everyone’s Waiting For

At around 11:00 PM, lights dim, the crowd pushes forward, and Mayor Agatón grabs the microphone. Cue the bell ringing — the tradition that’s been part of the Grito since 1810. She’ll shout out the heroes of independence, and the crowd will shout back ¡Viva! after each name. By the time she yells ¡Viva México! the energy will be electric — and slightly sticky from all the cotton candy in the crowd.

Edith Márquez Lights Up Ensenada’s Fiestas Patrias
#Edith Márquez Lights Up Ensenada’s Fiestas Patrias

Then the stage belongs to Edith Márquez. Her set list will likely include Fue mi Error, Mi Fantasía, Entiende Que Ya, and Mírame. If you’re not singing along, don’t worry — the crowd will carry you.

Day Two: The Parade Showdown

On Monday, September 16, the party switches gears. The Plaza Cívica de la Patria will host the official ceremony marking 215 years since the start of Mexico’s independence movement. Then comes the Desfile Cívico Militar — part marching band, part military precision, part “wait, is that a horse in the middle of downtown?”

You’ll see school kids marching in perfectly imperfect lines, veterans in polished uniforms, and community groups waving flags like their lives depend on it. The parade route will snake through Ensenada’s main streets, so plan ahead if you want a good spot — or if you just want to avoid being stuck behind a drum line for an hour.

Why You Should Go

It’s not every year you get to see history, music, and churros in the same night. This is the first time a woman has ever led Ensenada’s Grito, and the first time Playa Hermosa hosts the city’s biggest patriotic bash. Plus, the weather in mid-September? Warm enough for sandals, cool enough to survive the crowd.

So, September 15 and 16 — two days of ¡Vivas!, music, and patriotic calories. We’ll see you there. And yes, you can bring your dancing shoes… but flip-flops work too.

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Tuna in Formation: Wellness in Motion
 Articles, Ensenada

Happy Tuna Swim Better

Baja Aqua Farms breaks silence with world-first tuna ranch report

Salmon farms? Sure, they’ve had sustainability reports for years. But tuna ranches? Nothing but crickets—until now.

Baja Aqua Farms just dropped the first-ever sustainability report from a Pacific bluefin tuna ranch. And they didn’t hold back. It’s got transparency, tech, tuna behavior charts—and even a Tuna Shocker. No joke.

Five freedoms, zero fishy business

The farm follows the five internationally recognized animal freedoms. Not for show, but because healthy tuna make tastier tuna. They’re aiming for higher survival rates and better product quality. It’s ethical. It’s smart. It works.

Lunch time at the ranch. That sardine never stood a chance. Healthy tuna = strong appetite = premium harvest.
#One Hungry Bluefin

Algae? Not on their watch

In late 2024, two nasty blooms of harmful microalgae crashed the party. These sudden outbreaks mess with oxygen levels and can suffocate fish. Baja Aqua’s crew didn’t panic. They hit the emergency protocol and evacuated the farm fast.

This wasn’t luck—it was training. The team checks ocean conditions 24/7. Every 15 minutes, sensors measure oxygen, temperature, and currents at multiple depths. They also take four phytoplankton samples a day to spot toxic microalgae early. If numbers rise? Boom—contingency mode activated.

A simple chart tells the team when to go from green to red alert. It even tracks tuna behavior: from “hungry and speedy” to “swimming weird and starving.”

Gentle harvest, Japanese style

Harvesting starts with a Tuna Shocker (yes, it’s a real thing). Then comes the Ikejime method, a precise, painless technique that prevents stress and preserves flavor. No bruising. No panic. No yake—that rubbery texture that ruins good sashimi.

All harvesting happens by daylight, under calm ocean conditions. Fish go straight into chilled seawater at 0°C. No delays. No shortcuts.

No GMOs, no exceptions

The farm follows strict rules from Mexico’s National Commission of Aquaculture and Fisheries (CONAPESCA), the Inter-American Tropical Tuna Commission (IATTC), and the National Institute of Fisheries and Aquaculture (INAPESCA). These agencies regulate wild tuna capture and say: no GMOs allowed. Baja Aqua Farms listens.

These aren’t alien landing pads—they’re the offshore homes where Baja Aqua’s bluefin tuna grow big, strong, and sushi-grade.
#Not Your Average Fish Tank

Chill tanks, traceable tuna

Each tuna is tracked from sea to table. They store the harvest in tanks chilled to –0.5 °C using a custom-built chiller. It’s all about keeping it fresh, safe, and sushi-ready.

This isn’t just a fish tale. Baja Aqua Farms raised the bar. Now, let’s see who swims up next.

SustainabilityReport2024BAF_ESPDownload
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Ensenada Airport Plans Resurface—Is This Finally for Real?
 Articles, Ensenada

New Ensenada Airport Could Land by 2029—For Real This Time

If you’ve been hearing rumors about an international airport in Ensenada since the ‘90s—you’re not alone. It’s been the Baja version of “I’ll believe it when I see it.” But this time, it might not be just talk.

From Rumors to Blueprints

Plans for a new airport date back to the mid-1990s, and in 2007 it was even listed in Mexico’s National Infrastructure Plan. Multiple studies were commissioned for a site in Ojos Negros, about 80 km inland. At the end, only one dirt runway was built, which is barely used as an alternative to the Cipres airport, during the Baja 1000 off-road race.

Fast forward to 2024, and the federal Secretaría de Infraestructura, Comunicaciones y Transportes (SICT), which oversees infrastructure and transportation, allocated over 16 million pesos for studies on hydrology, soil conditions, and environmental impact in Ensenada. That’s a lot more than just lip service.

Then, in July 2025, Ensenada’s mayor Claudia Agatón confirmed that the project is officially back on the radar. According to her statement and sources from federal agencies, the plan is for a new international airport to be located in El Tigre, a zone about 30 km north of downtown Ensenada.

The ASA Plan

The airport would fall under the management of Aeropuertos y Servicios Auxiliares (ASA), the federal agency in charge of Mexico’s airport network. ASA has already released blueprints that include:

  • A 2,800-meter runway
  • An 8,000 m² terminal
  • A new control tower
  • Commercial zones, parking, and access roads

The total investment? 5.5 billion pesos—but important note: that budget is not just for Ensenada. It’s part of a broader ASA strategy that includes multiple airport projects across Mexico. So while Ensenada is in the mix, it’s sharing the pot.

So… Is This Finally Happening?

We know what you’re thinking: Didn’t they say the same thing in 2007? And in 2016? Yep. Baja residents (and frequent visitors) have seen this movie before. But this time we’ve got:

  • Confirmed site and design (El Tigre)
  • Federal and municipal coordination
  • Concrete funding allocations
  • A proposed timeline: earthworks in 2026, terminal structure in 2027, and operations by 2029.

Bottom Line

We’re cautiously optimistic. With backing from SICT, project management by ASA, and a mayor who’s actively promoting it, this version of the Ensenada airport feels more grounded than ever.

But let’s be honest—we’ll believe it when we see the bulldozers. Until then, Gringo Gazette North will keep a close eye on progress. And if it does happen, maybe you can book your next flight into Ensenada instead of dealing with Tijuana or San Diego.

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Indie Filmmakers Wanted for Ensenada’s Séptimo 2.0 Showcase
 Articles, Ensenada, Film Industry

Indie Filmmakers Wanted for Ensenada’s Séptimo 2.0 Showcase

Lights, camera, community. If you’ve been editing a film in your garage or storyboarding between coffee breaks, now’s your moment. “Séptimo 2.0,” Ensenada’s indie film showcase, is back—and this time, it’s calling for filmmakers from all corners, including you, dear Gringo.

Set to take place on September 6, the event is organized by local cinephile and creative agitator Víctor Valdez, and backed by the Subsecretariat for Creative Industries under the Baja State Ministry of Economy and Innovation. Their mission? To shine a projector-sized spotlight on emerging storytellers who are often overlooked in the big-budget, algorithm-driven film world.

This isn’t your typical red carpet affair. Séptimo was born in the shadows—literally—where independent films rarely get the recognition they deserve. According to Valdez, the goal is simple: create a space where the stories, messages, and raw talent of new filmmakers get the attention they’ve earned.

What Can You Submit?

  • Short films or music videos made in 2022 or later
  • Minimum duration: 1 minute
  • 1080p resolution or higher
  • All content (including music) must be 100% original

Whether it’s a poetic piece about tacos and existential dread, or a punk-inspired music video shot on the Malecon, they want it—as long as it’s yours.

How to Apply

Submit your work via Google Drive to: 📧 septimo.muestra@gmail.com

Include a PDF with:

  • Project title
  • Genre
  • Synopsis
  • Official poster
  • Full credits list

Not From Ensenada? Even Better

While the event is based in Ensenada, this is a call for creators everywhere, especially our readers across Baja and beyond. If you don’t live here, it’s the perfect excuse to visit. Come for the screening, stay for the coastline—and yes, the wine.

We actually have a hot tip for an incredible local rosé that’s about to hit the radar… but you’ll have to stay tuned for that one.

What to Expect

The Séptimo 2.0 showcase includes screenings, panels, and authentic networking—not the business card kind, the beer-and-brains kind. Think less stuffy film school, more creative BBQ with projectors.

Interested? Follow @septimo.ens on Instagram or message +52 646 256 4016 via WhatsApp.

And who knows—your next big break might start with a cold Tecate, a room full of strangers, and a story only you could tell.

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 Articles, Cuisine, Ensenada

24,000 Bites and Zero Regrets

Cocina la Baja 2025 Delivers Another Delicious Hit

If your taste buds weren’t at Estero Beach this weekend, you missed out. Big time.

Cocina la Baja 2025 turned up the heat with a full-on seafood fest. Chefs, fishers, and food lovers gathered for one of Baja’s most flavorful events of the year.

A Feast from the Sea

Guests were welcomed with a wine glass and a massive display of the event’s logo. The air was filled with the scent of grilled octopus and sizzling clams.

More than 40 booths offered tastings of Baja’s best. Think fresh ceviche, smoked oysters, sea urchin pasta, and even oyster ice cream.

Over 24,000 individual tastings were served throughout the day. That’s a lot of bites—and a lot of happy bellies.

Top Dishes, Big Wins

The People’s Choice went to Ilusso from Tijuana. Their taco of merluza in nori with plantain tortilla stole the show.

First place from the judges? A tiradito of cabrilla with yuzu and miso by Bocalobina and chef Abraham Gutiérrez.

Second went to Bivalva for their smoked oyster ice cream. Third place was a rich pasta with sea urchin cream by Almatierra.

Not Just Eating—Learning Too

The event wasn’t only about food. It was about education and fun.

At the Pabellón Manglar, kids colored sea creatures and joined a fishing-themed rally. Meanwhile, adults watched a live tuna “ronqueo” (butchering demo) by Bluefiná.

Cocina la Baja also featured producers from all over Baja. Wine and craft beer flowed freely between bites.

A Toast to Baja’s Coast

Cocina la Baja keeps getting better. With support from SEPESCA BC, COMEPESCA, and dozens of local chefs, the event once again proved why Baja is king of the sea.

It’s not just a food festival. It’s a love letter to Baja’s coast—and a reason to come back next year.

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Big names, big wine plans — The Fiestas de la Vendimia 2025 press crew: Wenceslao Martínez (Provino), Andrés Bremer (Proturismo), Álvaro Romero (Provino), and Yolanda Navarro (Tourism), standing tall for Baja’s boldest wine season yet.
 Accidents, Ensenada, Wine

Wine, Music and Magic Await at Baja’s Fiestas de la Vendimia 2025

This week, the Valle turned up the charm and the wine for the official press launch of the 35th Fiestas de la Vendimia. The venue? Viña de Liceaga, of course. And if the flawless service and perfectly laid tables are any clue, we’d bet Myrna Liceaga had a hand in supervising the event. From Gringo Gazette North, a big thank-you to the Provino team for treating us like royalty—we felt every sip of the hospitality.

  • #Under the oaks, over the top — Robleza, the restaurant at Viña de Liceaga, served up elegance with every bite. Pretty sure Myrna Liceaga had a hand in this.
  • Mic up, wine down
  • #Table’s set, let the pouring begin 🍽️🥂
  • #Big names, big wine plans — The Fiestas de la Vendimia 2025 press crew: Wenceslao Martínez (Provino), Andrés Bremer (Proturismo), Álvaro Romero (Provino), and Yolanda Navarro (Tourism), standing tall for Baja’s boldest wine season yet
  • #Press, ready, sip! 📸✍️
  • #First impressions: 10/10 reception
  • #Spoiled by PROVINO—don’t stop now! 😎🍇

The 2025 edition, themed “Terruño, Identidad y Vocación,” will run from July 30 to August 24 with more than 45 events celebrating wine, land, and the people who make it all happen. Expect everything from vertical tastings and intimate 20-person dinners to wild, woodfire-fueled paella competitions and full-scale music festivals. Because that’s just how Baja rolls.

Kicking Things Off – Muestra del Vino | Aug. 1

This is the OG of wine events in Baja and it’s still going strong. Held at the Centro Cultural Riviera, Muestra del Vino will showcase 80 wineries, over 160 wine labels, and bites from 50 local restaurants—all for $1,450 pesos. Oh, and there’s a secret headliner on the main stage. Who? They’re not telling. But with five stages covering everything from jazz to norteño, no one’s going home disappointed. Pro tip: It’s 18+ only, so leave the littles with abuela.

Paella Showdown – Aug. 17 at Viña de Liceaga

This is the big one. The Dr. Ramón García Ocejo Paella Contest isn’t just a cook-off—it’s a campestre family fiesta under 120-year-old oak trees and, yes, one majestic 500-year-old roble. More than 90 paella teams will compete with over 160 wines from Baja’s best wineries. The firewood-only rule (no gas!) adds smoky magic to the mix. Tickets are $1,450 pesos, kids under 12 get in free, and if history tells us anything, it’ll sell out by 5 PM. So show up early and hungry.

Wines, Roots, and Roaming

Beyond the big names, there are also six multidimensional events, weekly guided tours to Provino-affiliated wineries, and 46+ food and wine pairings planned. Whether you’re into intimate dinners, educational catas, or just sipping with friends, there’s something for everyone.

Over 100,000 visitors are expected, with a projected $800 million pesos in economic impact. So, yeah, it’s kind of a big deal.

Need Tickets or Want to Stalk the Calendar?

Find everything at: provinobc.mx

You bring the glass. We’ll bring the buzz.

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 Development, Ensenada, Video

11,800 Say “Nope” to Port Mega Project in El Sauzal

If you were planning on sipping a cocktail while watching whales off the coast of El Sauzal—might want to do it now. That view could soon come with a backdrop of container cranes and fuel tanks.

Over 11,800 people (and counting) have signed a petition on Change.org asking Mexican President Claudia Sheinbaum to scrap the industrial expansion of the El Sauzal port. Their message? Ensenada doesn’t need a megaport. It needs working streets, clean water, and maybe a public restroom or two that doesn’t smell like sadness.

The proposal would turn the current fishing port into a high-volume industrial hub for containers and—because why not—hydrocarbons. The plan includes extending the breakwater by 4 kilometers, dredging the seafloor to gain 60 new hectares (not for swimming), and increasing container traffic from 400,000 to over 6 million. That’s a 15x jump for anyone keeping score.

And in case you thought this was all part of a master plan with full public support and thorough environmental vetting—think again. The project was announced casually by Sheinbaum during her December 5, 2024, morning press conference. No public consultation. No strategic environmental assessment. No technical analysis explaining why this is even a good idea. Just ta-da!—industrial port, coming right up.

Photo courtesy of Jose Alberto Rosas

Opponents say this monster project could wreck the Bay of Todos Santos. Not only would it bulldoze public beaches and block off shoreline access, it could also kneecap local fishing, endanger public health, and snarl traffic in a town that already suffers from daily bottlenecks and potholes you could lose a small car in.

“This puts our quality of life, economy, and marine culture at serious risk,” reads the petition. And they’re not exaggerating. One lane in, one lane out—what could go wrong when you add thousands of trucks?

Critics argue the 5.7 billion pesos set aside for this beast of a project would be better spent on fixing real issues—like modernizing public transport, upgrading wastewater treatment plants that still dump filth into the ocean, or saving what’s left of our water supply before we all start showering with baby wipes.

Change.org says it verifies that the signatures are from real humans, not just bots or angry sea lions.

At press time, no formal response from the federal government. But here in Ensenada, the pushback is real—and growing.

So if you care about your waves staying blue instead of oily gray, maybe check out the petition. And in the meantime, enjoy that sea breeze while it lasts.

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Baja’s Wine Guide Wins Global Gold at Gourmand Awards
 Articles, Ensenada, Wine

Vinitácora Puts Baja Wine on the World Stage

If you thought Baja’s wine scene was just local buzz, think again. Vinitácora: Wines and Wineries of Baja California just snagged the world title for Wine Guides at the Gourmand Awards 2025 in Portugal—beating out publications from over 60 countries . ¡Salud!

What’s the Gourmand Award?

Known as the “Oscars of food and wine books,” the Gourmand World Cookbook Awards have celebrated stellar gastronomic literature since 1995, with over 200 countries competing annually . In 2025, winners were announced in Estoril, Portugal—where Vinitácora took first place for Best Wine Guide worldwide  .

Why Vinitácora Stands Out

This isn’t just a pretty picture book. Vinitácora offers deep dive coverage of 80+ wineries, 900 wines, and all seven valleys that define Baja’s wine map  . Organized, bilingual, and user-friendly, it’s built for wine travelers—whether you’re Instagram-savvy or GPS-wary  .

Vinitácora: More Than a Guide

Founded by sommelier-authors Lorena Hernández (Vionda) and Fabián Jáuregui, the guide isn’t just a list—it’s a living tool. They’re celebrating 10 years of highlighting Mexico’s wine regions—covering Valle de Guadalupe and touching Aguascalientes and California too  .

In Portugal, they stole the spotlight with a special tasting event in Cascais, showcasing flagship Baja wineries like Adobe Guadalupe, Casa de Piedra, and Vena Cava  .

What This Means for Baja

Baja’s Secretary of Tourism, Miguel Aguíñiga Rodríguez, praised the win as proof that the region is now an international wine powerhouse  . Vinitácora’s award-winning content, maps, expert notes, and aesthetic design convinced judges worldwide  .

Local winery owners say this kind of shine can turn corks into visitors—and shipments. It’s marketing gold for Baja’s wine tourism industry  .

A Toast to the Future

With this global medal, Baja California not only cements its title as the Capital of Mexican Wine—it doubles down. Backed by Vinitácora’s credibility, the Tourism Secretariat plans to promote it at international fairs and tastings  .

🟣 No Bad News. Just big sips and even bigger wins for Baja.

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